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You’ll be joining the 130,000 Smart Insights members from 80 countries who trust our advice to Plan, Manage and Optimize their marketing.
Sharing advice on selecting and using these tools to get better results from digital marketing was one of the drivers behind setting up Smart Insights and we'll soon be launching a marketplace to feature these tools - get in touch if you'd like to be featured in our new directory.
However, the range of tools to gain insight is daunting and this has been highlighted again by the new Gartner Digital Marketing Transit Map - newly updated for Spring 2015. It's a great complement for Scott Brinker's Digital Marketing Landscape map which you may know - I personally prefer since it has clearer groupings of technology categories and specific tools shown by popularity. To the south are the “business districts” that connect with other parts of the organization: IT, sales and service, general marketing, business intelligence and general advertising, which is often outsourced to agencies.
The stop in the center, labeled “digital marketing hub,” is the central station where all of the functions converge. In the northeast are services concerned with engagement quality: creative and user experience.
Maps like this can help in reviewing tools available against what you currently have in place as part of reviewing your use of insight, so I hope some may find this useful - let us know what you think?


Dave … glad you made sense of those because I was going crossed eyed with the joining up of all the different dots, inc.
Our Display LUMAscape is one of the most viewed, used, referenced and copied slides in the industry. We have produced a variety of content that reflects our focus on and understanding of the digital media and marketing ecosystem — how it works and where its going.
And based on the extent to which it gets shared around the web, the messages have struck a chord – over 6,000,000 views and downloads. Securities transactions conducted through LUMA Securities LLC, a FINRA registered broker-dealer and member SIPC.
Welcome to Optimal Web Design, based in the Forest of Dean we are well placed to offer website design services to the Gloucestershire, South Wales, Herefordshire and Bristol areas.
Our full range of services include web design, site maintenance, web hosting, photography and search engine optimisation, all at very competitive prices. When I'm talking at conferences I often see most pens to paper when I'm recommending the many freemium tools to gain insight to improve results from marketing.


Gartner’s digital marketing transit map presents a comprehensive landscape of marketing technologies that will enable organizations to see every kind of service and technology that is available and how they relate to each other”. Download the latest LUMAscape or view a presentation for some compelling and prescient insights.
I've kept this map for reference - here's the new Digital Marketing Landscape map from Scott for 2015 - checkout the difference.
I’m a big fan of infographics, but could have done with some some simple tables for the technology landscape ones. We have also mapped the leading suppliers of capital – the DIGITAL CAPITAL LUMAscape, and the strategic acquirors – the STRATEGIC BUYER LUMAscape.



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