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A written sales proposal is very important to help you convince a prospective client that your product or service corresponds to the needs of his business. Do your research. Know the information about the company to help you know the needs of this particular prospect client.

Personalize your proposal. Write a proposal that satisfies the needs of a particular client, not one that sells the products or services. Make it precise and concise. Make the desired information quickly understood in order to get your prospect client to read your proposal.
Search for articles about the prospect company and read about their product lines, mission and vision, and key personnel. Focus on how your product would benefit the customer rather than what your product or service is, and come up with reasons to show your client why your offer is superior over  those of the competition.

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