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How can I stop people from posting inappropriate comments on my business’s Facebook Page? How can I make sure that my staff represent my business in an appropriate manner at all times on social media? However, you can reduce the likelihood of unacceptable behaviour by your staff and community by developing social media guidelines for your business.
Whilst you should have systems in place that enable you to monitor, evaluate, respond and remove comments (if necessary), more importantly, you need to set boundaries and manage expectations of what is acceptable and unacceptable behaviour through social media guidelines – prevention is better than cure! You need to develop social media guidelines for both your staff and your community that will support the implementation of your social media strategy, allow for engagement and create a safe environment for all involved. These guidelines should then be communicated to all relevant parties and remain readily available and shared regularly as you develop your social media platforms and your community grows. They need clear guidelines around when they have authority to represent your business, both on and off-line, and where they need to draw the line in regards to personal and business use of social media. You also need to provide your social media management team with regular training and support so that they can effectively represent your business on-line. Your community also needs to be aware of what is acceptable and unacceptable when communicating with your business via your social media platforms of choice, particularly if you have a potentially volatile community or often share stories that are likely to polarize your community. This is best achieved by creating Social Media Community Guidelines and sharing those on your website and regularly across your social media platforms to ensure everyone is aware of what is acceptable content to share and what the repercussions are for falling outside your guidelines.
According to Roger Dietrich of Masters Swimming NSW, since publishing and regularly sharing their social media guidelines on their Facebook Page, they have only had to delete a few unacceptable posts and comments. Regardless of whether it’s guidelines for your team or your community, you need to make sure that people are aware that they are ultimately responsibility for their own actions. If you can tick all those boxes, then you are on the right track to creating positive engagement on-line. Do you have any social media guidelines for your business or know of any other good examples? Filed Under: Social Media Strategy About Loren BartleyLoren Bartley is as a social media strategist, educator, coach, public speaker, blogger, early adopter, self-confessed lover of all things geek-eske, and mother of three.
As the founder of Impactiv8, Loren helps businesses grow using the power of social media and lifecycle marketing automation. Loren has created three online training programs: Social Media Success, FB Business Success and Linked Business Success and she also offers bespoke social media presentations, workshops, one-on-one coaching and social media implementation services. Loren is also the producer and co-host of the highly successful #BusinessAddicts The Podcast, which she hosts in conjunction with Fiona Redding from The Happiness Hunter. Do I have the content to sustain a dedicated social presence, or am I an initiative that would benefit more from a hashtag and collaborative promotion on central accounts?
All accounts must be registered to be includeded in official directory of university social media accounts. Define your goals: Clearly defining your goals can help you choose what social media channel is best suited for your primary objective. Determine a plan: What are your marketing goals and how does social media fit within those goals? Listen and monitor: How comfortable and knowledgeable are you about the platforms and audiences? The right tool for the right job: Be aware of current and emerging tools, but try to consider ones that will further your marketing goals. YouTube is a video-sharing website where users can upload, view and share videos from around the world.
Protect confidential and proprietary information: Do not post confidential or proprietary information about Jackson State students, employees, or alumni. Respect copyright and fair use: When posting, be mindful of the copyright and intellectual property rights of others and of the university. Respect university time and property: University computers and time on the job are reserved for university related business as approved by supervisors. Be respectful: Understand that content contributed to a social media site could encourage comments or discussion of opposing ideas.
Remember your audience: Be aware that a presence in the social media world is or easily can be made available to the public at large. For more information about this document, contact the JSU Department of Communications and Public Relations at 601-979-2272. Jackson State University is designated as a "higher research activity" institution by the Carnegie Foundation.
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Years ago our agency developed high-level response guidelines that we’ve refined over time. Even the youngest woman to fly around world in a single-engine aircraft (while live-streaming her adventure) has to deal with her fair share of tweeting trolls.

He quoted Brigham Young, who said, “Every discovery in science and art that is really true and useful to mankind has been given by direct revelation from God, though but few acknowledge it.
Pres, Hinckley said as well, “We are confident that as the work of the Lord expands, he will inspire men to develop the means whereby the membership of the Church, wherever they may be, can be counseled in an intimate and personal way by his chosen prophet. Elder Bednar also gave some examples of recent social media campaigns from the Church and from members. The internet and using social media need not be minefield, although sometimes it can feel like that. I would also add to this, as I have seen it too many times, anonymity is not permission, or a reason to be a jerk.
When we are online, especially when we are sharing the Gospel with others, we need to exercise self-control and self-governance.
My hope is that we will all take Elder Bednar’s talk to heart and evaluate what we are doing online, how we spend our time and then make the appropriate changes. Elder Bednar invited us, “What has been accomplished thus far in this dispensation communicating gospel messages through social media channels is a good beginning—but only a small trickle. We are encouraged with this, “May our many small, individual efforts produce a steady rainfall of righteousness and truth that gradually swells a multitude of streams and rivers—and ultimately becomes a flood that sweeps the earth. Joyce is a mother, wife, sister, school teacher, Bulgarian speaker, conservative, lover of good music, social media junky and a two time culinary arts Grand Champion bread baker.
Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Social media usage guidelines may also be required to ensure your staff are not involved in excessive use of social media for personal purposes during business time. Should someone’s behaviour not comply with what is spelt out as acceptable within your guidelines, then you can take the appropriate action and point them back to your guidelines to back up why you took the action that you did. The Genesis Framework empowers you to quickly and easily build incredible websites with WordPress. Ensure you are properly seizing the available opportunity to elevate the perception of our programs, and success of the University as a whole. Whatever your goals may be, clearly define them so you can always use them as a point of reference while you manage your accounts. Take the time to listen to the different channels before engaging so you have a clear understanding of audience. Organizations and brands are able to create pages and groups to also connect to these individuals. Employees must still follow the applicable federal requirements such as FERPA and HIPA, as well as NCAA regulations. For guidance about fair use or copyrighted material call the Office of Contractual Services at 601-979-1065. Consider what could happen if a post becomes widely known and how that may reflect both on the poster and the university. It’s always important to post interesting content for your site, but remember to also comment on postings of others in your audience. This includes prospective students, current students, current employers and colleagues, and peers. If you identify yourself as a JSU faculty or staff member online, it should be clear that the views expressed are not necessarily those of the institution. Bednar spoke yesterday at the BYU Education Week on using social media to “flood the earth” with the message of the Restored Gospel. It has been given with a view to prepare the way for the ultimate triumph of truth, and the redemption of the earth from the power of sin and Satan.” When I think of how this has come to pass it is humbling. There are many different platforms which are available, and Elder Bednar mentioned five: Facebook, Twitter, YouTube, Instagram, and Pinterest. However, I want to focus in on the guidelines he established for spreading the gospel via social media. All of us, no matter what our understanding of the Gospel is, or what position we take, need to follow Elder Bednar’s guidelines.
If you would not say something to a person’s face, do not say it to them on line, masked behind a pseudonym. However, as I’ve seen, and been part of the rise of social media, I have had to learn from mistakes I’ve made along the way. Elder Bednar warned that there are things online that can and do damage our spirits and numb us. As time has gone on, I have found myself less interested in things that do not benefit and uplift me. She and the family reside in a remote mountain community where great discoveries have been made.
The only thing I would ask is that you fix the spelling in the vignette of Elder Bednar’s Social Media Guidelines.

They also need to understand what the voice and tone you wish to project is, along with what type of content is appropriate to for them to share when they are posting as your business.
It is a network driven by status updates, games and applications, and content sharing such as links and photos. A fan page allows a brand or entity to connect with people without using a personal account. Creating a fake account as the administrator of an official Facebook page is strongly discouraged as it runs counter to Facebook's Terms of Service. Search engines can turn up posts years after they are created, and comments can be forwarded or copied.
This will also help create the conversation that social media sites allow between you and your audience. Consider this before publishing to ensure the post will not alienate, harm, or provoke any of these groups. Do not use the Jackson State logo or any other university images or iconography on personal social media sites. You see a few folks’ snarky, this-is-just-a-PR-stunt comments, but the deluge of encouragement from people around the world creates a overwhelmingly positive platform. After listening to his remarks, I felt, more than ever, the excitement of the times we are living in. Things like the internet, satellite, radio, television; the ability to record and save audio and video of General Conference, all have a place in spreading the Gospel.
Each of us should take time to reflect and ponder on these guidelines, and then make our own plan for implementing them in our online activities.
Beginning at this place on this day, I exhort you to sweep the earth with messages filled with righteousness and truth—messages that are authentic, edifying, and praiseworthy—and literally to sweep the earth as with a flood.” Are you ready to sweep the earth with positive, righteous and truthful messages?
As members of the Church, we have to be a positive spot in the landscape of the internet and the various social media platforms. Too many of us want to spill our guts and problems on the Internet, or even face those problems in isolation. Employees who share confidential information do so at the risk of disciplinary action or termination.
If you wouldn’t say it at a conference or to a member of the media, consider whether you should post it online.
Do not use Jackson State’s name to promote a product, cause, or political party or candidate. The 31-year-old aviatrix covered 28,000 miles on her 17-day flight piloting a Pilatus PC12. The Lord is hastening the work, it’s not a surprise that these social media platforms are here to help in this.
Ask yourself frequently, “What is does my social media footprint look like?” Elder Bednar reminded us, “The gospel messages you share will be accepted more readily if your Christlike example is evident in the ongoing pattern of your posts. It’s ok to unfollow pages, and unfriend people if you need to (even family and friends if necessary). Groups are designed to be more personalized, especially around common interests a group may share.
If you are unsure about posting something or responding to a comment, ask your supervisor for input or contact the University Communications at 979-2272. Twenty years ago when I was a full time missionary in Bulgaria, it would take six months to get a VHS tape of one or two sessions of General Conference into the country.
McKay, “Discoveries latent with such potent power, either for the blessing or the destruction of human beings, as to make man’s responsibility in controlling them the most gigantic ever placed in human hands. If you read or see something that you feel needs to be addressed, do so privately with that person. My hope is that with this address we will each take the time to evaluate where we are at with our social media use, and what our social media footprint is, and make a plan to improve and to move forward in this work. When she and copilot Shane Jordan landed in California on July 11, she posted this Instagram photo with the words, “We did it! Now, members can watch Conference as it happens on line, and the following week in their meetinghouses as a Branch. I have had to practice my social media behavior, and refine it, so that it is representative of who I really am, and the things I believe in. As suggested earlier, if you would not say something to a person, face to face, then do not say it to them online. If you would not want your Mom, or your Grandma, or your Bishop, to see something, then don’t post it online.

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