Social media user definition,playing flv with vlc,youtube ad blocker mac safari - Tips For You

Today’s nails are dedicated to the Social Media sites that I use, although I don’t know if they actually qualify as geeky?
The orange I used for the blogger logo bled like a bish but it’s the only orange polish I own!
Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas, innovations and insights into how social media and technology are changing business, society and culture around the world.
Expanding the reach and impact of SMW globally, SMWi is a new initiative that opens up the opportunity to host an event to cities everywhere. Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas and insights into social media and technology's impact on business, society, and culture. What marketers should take away from this chart is the content they push out on each social network should relate to its key demographic.
We're looking for individuals around the globe to contribute articles on marketing, media, technology, and more. Sign up to receive conference updates, plus our weekly digest of top articles, industry news, and how-to videos. Smart marketers constantly tinker with their segmentation strategy, working tediously to ensure that the right message is reaching the right people at the right time. With the rise of so many platforms across the vast social media landscape, this has never been more important—or more challenging. To that end, as you work through your own social media segmentation strategy, we’ve taken a deep dive into the demographics of each of the major platforms.
To get started, jump right to the data you need by clicking on any of the anchor links below.
A note about our sources: Each section list where the information was pulled, but a special thanks goes to the folks at the Pew Research Center, whose social media study has proved invaluable. A great way to see exactly which demographic you should target on social is to look at the demographic makeup of your current follower-base. This data shows the types of people who currently follow you on social, which is a good indication of your ideal social audience.
With 1.44 billion monthly active users, Facebook is the market leader for social networking sites.
Source: This data is based on the Pew report as well as the self-reported information from over 1 billion Facebook profiles of users over the age of 18 pulled from the Facebook Audience Insights Tool. There have been rumblings that Facebook is losing some traction among a younger audience, causing it to skew a bit older. In fact, Facebook data shows that the 18–24 age range is still the biggest demographic using the site. Facebook also seems to skew more heavily toward women, with 77% of adult females on the site and 66% adult males.
As Facebook was originally created for college students, it makes sense that adults who have graduated from college are the leading demographic.
Facebook is unique in that it has a tool that allows you to play with audience data to find trends and statistics. Considering the high-volume, fast-paced nature of Twitter, you might expect of a younger demographic. Based on this data, Twitter is a great place if your target audience skews toward a younger crowd.
According to Twitter, 77% of accounts lie outside the US, with the site supporting 33 languages. The largest increase from 2013 to 2014 was among college graduates, which makes sense as Twitter seems to be moving toward a more business-friendly platform.


Whether your product or service is a necessity or a discretionary good, a person’s level of income may determine if they can afford it. Boasting a community of over 300 million users sharing over 60 million photos every day, Instagram is one of the rising stars of social media. Source: This data is based off page 7 of the Pew Research Center Demographics of Key Social Networking Platforms study. Instagram has overtaken Facebook and Twitter as the network with the largest population of younger users.
It would make sense that the most popular locations for Instagram users are beautiful, photo-worthy locations. It looks as though the majority of Instagram users are current college students, which should make finding pictures from your alma mater much easier.
When it comes to the income of Instagram users, it seems to be in line with many of the other networks. The social media network for professionals has seen some massive growth since its official launch in May of 2003. This is the first social network where the majority of users don’t fall between the 18–29 year old category. According to LinkedIn, the fastest growing demographics in its network are students and recent college graduates, making up over 39 million users.
Perhaps due to the higher education levels of the LinkedIn audience, there is also a higher level of users making a more sizable income. Source: This data is based off page 8 of the Pew Research Center Demographics of Key Social Networking Platforms study. This is the first time in the demographic research that we’ve seen the rural market beat out both the urban and the suburban areas for share of users.
Like most of the social networks that we have addressed so far in this guide, Pinterest users are more likely to attend or have attended college. There’s not much information on the age of Google+ users, but the site has pulled in some statistics on gender distribution. Snapchat is one of the newest social networks to hit the scene, but you wouldn’t know that based on the usage. This section was written after the rest of the article so that we had a better idea of how each network sized up to the others. Not only does the use of different social networks vary, but the frequency with which people use these networks varies as well. In a perfect world, your brand would create a presence on every single social network available and drill into segmentation further for each. Round out that strategy with a social media tool like Sprout Social, and you will be headed toward lasting success.
It could be interesting to have the same figures on Youtube users. If 77% of online adult women and 66% of online adult men use Facebook, what are the figures for Youtube users ?
Posting the same copy and link on twitter does not mean it will perform the same on Facebook or LinkedIn. Rather than spend the time and money to reach 65+ individuals, perhaps other marketing efforts, such as direct mail or email newsletters, are the best option. He writes about digital media, entertainment, emerging tech, Internet silly-billies, mobile apps, and more.
The opportunity certainly is ripe for reaching new audiences, but to do so, you first need to understand where certain groups are clustering.


The goal is to empower you to better align your brand’s efforts with the social conversations that matter most, while making lasting, meaningful connections with core groups of brand loyalists. When you start a free trial of Sprout Social, we’ll start to pull in gender, age and location data from some of your social audiences. Your brand undoubtedly has a presence there, but how can you be using it in new ways to reach different groups? Moreover, for companies who do gender-based targeting, it should be noted that the number of male users has increased a good deal more than the number of female users over the previous year. According to LinkedIn, there are more than 347 million members in over 200 countries and territories in its network. If you’re still unsure, just check out all of the success stories on the Pinterest for Business page. Even still, the site has great potential for SEO value, so if the information below doesn’t compel you to create a page, check out this article on why your brand should be active on Google+.
Back in 2013, CEO Evan Spiegel said that Snapchat now shares 400 million snaps each day, a number that is sure to have increased in that time. Let’s first take a look at the use of social media cross the entire online adult population. As for the rest of the networks, you’ll need to drill deeper into this data to see what is a good fit. In fact, more than ever, people are starting to use multiple social media networks instead of sticking to just one. Depending on your resources, that may not be feasible, so choose your networks wisely, and make the most of them once there. That's because this was a survey of consumers as opposed to mining the data from the actual networks.
We don't have a specific timetable to share just yet, however, we are definitely working on bringing additional Instagram analytics to Sprout users. Consider that the current analysis cannot determine whether income, location, or education are predictive of an individual's engagement on any of the mentioned social media platforms.
The Facebook demographic percentages is derived from a sample size that excludes anyone under the age of 18, among other factors, and does not encompass Facebook's audience size as a whole.
Businesses should also be inspired by this chart to think outside the box and create content that different age groups will enjoy.
At the very least, this chart should make marketers think twice about the content they are producing, the channels they are using, and the types of users each social network has. The higher average income of users and working mindset of the network make it an ideal social network for businesses. To see if the platform makes sense for your segmentation strategies, consider its demographic breakdown. If one is looking to build a targeted marketing strategy, it would help to know if any of these factors are meaningful in the framework of audience reach.
But we were able to find this tweet from BI Intelligence that succinctly summarizes some good data points.



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