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In our next few articles we will be talking about hotel pricing strategies within your revenue management plan. Yield management in hotels can only succeed when you can target different types of clients at any time with different prices. If you don't have prices available for the potential clients with a higher budget range you will loose them to other hotels. This basically means we are introducing a price segmentation or discrimination strategy for our hotels.

We will discuss dynamic pricing, GOPPAR, differential pricing and price positioning strategies. Or if your prices are too low for what people are willing to pay, you will loose profit margin if they book you.
Of course if your prices are too high for travellers with a lower budget you will loose out on bookings. They come from different countries, travel for different reasons and have a different budget.

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