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I write this blog piece as someone with more than 10 years’ experience in international business and marketing strategies. As the technological revolution continues to grow and gather pace, the online presence of companies of all markets, shapes and sizes takes an ever growing, greater importance. Doing Online Presence Management in-house can be overwhelming for companies, large and small. The need to engage limited or non-existent resources in multiple directions at the same time. The need to keep up with rapidly changing technologies and tools, especially in the Social Media area. During my work on the SME market, as an online marketing strategist, more and more of my clients have been saying ‘if only we could find a reliable and trustworthy company who could manage our online presence for us’- something to which I could relate on a number of levels- firstly, it’s only logical that if a company selling Motor parts, for example, would not be too tech savvy which can be read in their ROI on their online marketing campaigns, and, secondly, and perhaps more importantly, the SME market is flooded with ‘cowboys’ and ‘sharks’ looking to take advantage of their gap in expertise to make an easy pound or euro. It was on a visit home to see the family that I bumped into an old acquaintance of mine, and we got talking. This is not the entire list and they’re flexible to perform all of, more of, or a subset of these services for their clients. Planning, building, executing and managing the progress of a viable Online Presence Management plan.


Building branded online Web and Mobile assets including sites, pages, social sites, community sites, content, blogs, eCommerce sites, applications, etc. Building social community membership through social marketing campaigns, community outreach, and social profiling and conversational activities. Engaging with social community members and developing members into brand and product influencers and ambassadors; and, community members into lasting, trusted customer relationships. I have travelled all around Europe during that time gathering my experience and applying it wherever it has been called for, learning 3 languages and markets outside of my native UK along the way. These areas need to be highly functional and effective both individually and collectively in order to advance a brand in the online realm today. Yet that’s the whole point of Online Presence Management; engaging in multiple directions and marketing channels at the same time and getting everything right.
Your websites need to provide useful information as well as connect to all other online brand assets. He has set up company that offers everything my clients have been screaming out for and so much more. Your social media sites and communities, among other things, need to be frictionless and transparent for consumers to connect, follow, engage, and buy from you.


After taking a look around his set up and meeting his passionate, dedicated team of multilingual and multitalented website builders and marketing gurus, I had no hesitation whatsoever in recommending Red Cherry It to my clients. And some of our Web Hosting services are located in a hybrid cloud and on edge networks, worldwide. When a consumer is doing a search on Google for something that relates to you or your products, they need to find and connect with you quickly; from first page results. That could be a press release, or a product at an e-Commerce site, or a blog post of yours or a post that mentions you. The point is that you want to be heavily engaged in Online Presence Management to be in all the right places, doing all the right things, at all the right times.




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