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The Young Turks is a media organization that is no stranger to generating revenue outside of online video’s now classic revenue sharing advertising model (where an online video distribution site, like YouTube, serves up a specific piece of programming preceded or followed by advertising and then splits the money generated from that advertising with the creator of that specific piece of programming). A content creation company surviving eight years in the online video business is a feat in and of itself, but it’s one The Young Turks have accomplished with success and aplomb.
Tubefilter: How important are alternative revenue streams outside of the classic rev share model to The Young Turks’ business? TF: Do you have a different kind of connection to your fans that are paying subscribers than you do with the ones that catch your content for free? TF: You were one of the first notable YouTube partners to be part of YouTube’s Subscription Service. SUBSCRIBE Get Tubefilter's Top Stories, Breaking News, and Event updates delivered straight to your inbox. If you have a great news tip, are interested in advertising on Tubefilter, thinking about possible partnership opportunities, want to find out more about our upcoming events, would like to write a guest post, or just want to say "hello," be sure to drop us a line.
YouTube’s 55 percent cut of ad revenue has been a contentious issue for many content creators. As reported by Ad Age, YouTube has been giving TV networks great deals on ad revenue in the past, but that’s going to be over with soon. Feel free to check us out on Twitter and join in the discussion both on the blog and on Facebook. Opportunities We're currently looking for community volunteers to help us write blog posts and build up an authority site.
YouTube has released a video promising to help creators boost their content, reach a wider audience, and make more money.
The Q2 report, the first of its kind since the instatement of Google’s new Chief Financial Officer Ruth Porat, noted the $17.7 billion figure was an 11% increase over Q2 of 2014.
Some of this comes from the fact that watch time across all of YouTube has increased 60% since 2014, as reported by The Verge. Analysts continually tried to get Porat to reveal more about how YouTube’s business works and how it has affected Google as a whole.
YouTube has updated its user policies to prevent the use of in-video image overlays that promote brands who have not purchased a YouTube advertising package. Many popular channels and video entrepreneurs make money on YouTube by selling video sponsorships and one of the most popular ways to create an effective call to action is to create an image overlay, or annotation, and hyperlinking it to the sponsor’s website or landing page.
The sponsor wants to have a title card before the video with their brand name and product information.

My best guess is that the “YouTube Elite” and multi-channel networks (MCNs) are going to be livid and move to other brand-friendly video hosting platforms like upstart Vessel or Vimeo and hopeful channel startups will find the premise of YouTube stardom much less appealing now that a huge chunk of potential future revenue has been carved out.
But, seriously, can you really blame Google for wanting to increase revenue in return for the commercial use of their FREE video hosting service??? YouTube may be closing in on $1 billion in annual revenue, according to some new research performed by a Wall Street analyst. Using MySpace’s estimated CPMs and YouTube’s estimated page views, Mark Mahaney of Citigroup calculates that Google’s video site generated $727 million in revenue for 2009, and will pull in $945 million in 2010.
What’s interesting is that the revenue estimate varies greatly from one that was widely circulated last year, when Credit Suisse projected that YouTube would bring in only $240 million in revenue for 2009. While Citi’s report doesn’t touch on the expenses side of the equation, it’s much higher revenue assumption (which is in-line with other recent research) adds some meat to Google CEO Eric Schmidt’s recent comments that suggest YouTube might turn a profit this year. So maybe Google did overpay for YouTube by around $1 billion by 2006 standards — something only them and a handful of other companies had the resources to do. Almost ever since the political talk radio program’s online video incarnation first hit computer screens late in 2005, The Young Turks has made use of a subscription model, where superfans are offered the privilege to pay a modest monthly sum to show their support for The Young Turks and gain access to members-only programming and viewing options.
We asked him a few questions as a teaser of what you can expect to hear at the event if you RSVP. We generate a large chunk of our revenue from paid memberships to our premium content that sits behind a paywall on our website.
The fans who are paying subscribers, either to our website’s premium content or the paid YouTube channel, have a connection that is far deeper than those who consume only the free content. While many consider that it’s too high, YouTube does provide the platform, free tools, and of course, the sales team to sell the ads to prospective advertisers. YouTube’s recent policy update allows channels to sell ads at a higher rate than Google’s minimum fee and to keep 100 percent above that fee.
Depending on when the TV network signed a deal with YouTube, soon they will be changing from receiving 70 percent of the advertising revenue to 45 percent, which is standard.
The tech and internet giant revealed its Q2 2015 financial report on July 16, 2015, and cited YouTube’s growth and mobile advertising as key factors in its $17.7 billion revenue. Advertising revenue, much of it from mobile search, was also up 11% year-over-year at $16 billion. The Google CFO said what it means is many of the viewers who stick around for longer on the online video site are choosing to watch TrueView ads.
Porat wouldn’t budge on listing specifics, but she reiterated the value and importance of mobile advertising and YouTube TrueView ads.

YouTube typically keeps about 45% of total advertising revenue and shares 55% with it’s creator and MCN partners. Powered by its own proprietary technology, Mashable is the go-to source for tech, digital culture and entertainment content for its dedicated and influential audience around the globe. These paying fans are not only entertained and informed by our content, but they firmly believe that what we are doing is important and they WANT to support us financially so that we can continue to deliver independent news analysis and commentary in what is increasingly becoming a corporate controlled media environment. It’s going to take a substantial amount of effort from both YouTube and the paid channel creators to change the mindset and behavior of YouTube consumers. From industry news, to web series reviews, to related events, and one heck of an Awards Show. Still, many YouTubers disagree with the division of the ad revenue, especially considering how YouTube gets that average of 55 percent from nearly every monetized video.
This change will likely not affect content creators who don’t have their own sales teams, but for channels that have deals with networks, or corporate channels that have their own sales teams, could see a huge increase in overall revenue. Of course, since most TV networks have their own sales teams, they could be raking it in selling ads over that minimum fee. Porat said in addition to mobile advertising, YouTube’s growth has been instrumental in improving Google’s revenue. Eventually, YouTube will be able to start charging more for such ads once it’s proven itself to marketers in core demographics like the 18- to 49-year-old market. Will this affect you personally or will you make different choices about where you will host your video? He is also a serial entrepreneur and top tier business development professional who speaks leadership, start-ups and digital media masterfully. This means that if you make a purchase using an affiliate link here, I might make a small commission from your purchase, but this DOES NOT impact your price at all. We’ve been producing content for Current Television (now Al Jazeera) for the past year and a half.
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