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Author: admin | Category: Traditional Tattoo Designs | 23.12.2013

Mobile Ad Prices Up 50 Percent In The Fourth Quarter (MoPub via Mashable)Mobile advertising prices rose dramatically in the fourth quarter of 2012.
Click-through rates during the holiday season not only performed well in December, but remained high on both iOS and Android platforms well into January, even surpassing click-through rates in December.
Much like previous studies, the overall traffic distribution between iOS and Android has changed little over this long time period, with no noticeable long-term trend emerging. At the same time, the percentage planning to buy a Samsung smartphone in the next 90 days has soared from 13 percent to 21 percent, an unprecedented eight percentage point gain.
The big surprise is that users of Microsoft's Windows Phone operating system (53 percent) now rank it higher in terms of customer satisfaction than do users of the Android mobile operating system (48 percent), a clear sign of strong user satisfaction with Windows Phone 8. The highest priority, as per most marketing objectives, were sales conversion and revenue (63 percent), followed by lead generation (55 percent), engagement (50 percent) and brand awareness (49 percent). Mobile Was Huge At CES This Year (Digitas and Brandwatch)Digitas and Brandwatch released new research that reveals what truly resonated at CES.
Join international security expert Alex Waldmann and our panel of local tech leaders as they share behind-the-scenes stories about todaya€™s most successful and secure apps.
In a surprising move, Microsoft has just made Office completely free for iPad, iPhone and Android. Word, Excel, PowerPoint, all three are built around a vertical ribbon which carries the suite of editing tools, easily accessible and within reach of the thumb. Word gets a Reflow button in the menu bar, which optimizes the document for mobile-optimized reading, eliminating the need to zoom or pan around the document. However, the more advanced features and cloud editing will be reserved for Office 365 subscribers, such as Pivot Tables in Excel, 1TB of OneDrive storage and more.
From a user’s point of view, that explanation only tells half the story, with the other half being the fear of losing market share to free alternative apps out there, which honestly get the job done just as fast and just as well on both iOS and Android. The new Office apps for iOS, Android also come with native Dropbox integration, offering users the choice between OneDrive and a third-party solution. You can follow us on Twitter, add us to your circle on Google+ or like our Facebook page to keep yourself updated on all the latest from Microsoft, Google, Apple and the web.

I did update and logged in with microsoft acc, but still shows the locked message and have to subscribe!!! In fact, you probably have a laptop and a tablet to go with it, according to Forrester Research.
The metric for effective cost per thousand impressions (eCPMs) was up 50 percent, new data suggests. As of early January, Chitika Insights took a look at how Web usage shares compared between the two systems, spanning from May 27, 2012 to Jan. That's down from 71 percent in last quarter’s survey, conducted just as the iPhone 5 was being released. Dona€™t miss this exclusive opportunity to have your specific application security questions answered as you enjoy complimentary drinks and appetizers while networking with some of Israel's premiere companies. Microsoft wants users to stick to the Office platform on their mobile devices, and apparently this is the way to achieve that. In a bid to make Office apps free for iOS, Microsoft has extended the same basic editing features to the iPhone as well and have slightly re-designed the apps for that purpose. According to Microsoft, this move to free distribution of Office apps is more of a move for offering the free Web-based apps experience to mobile clients as well. But kudos to Microsoft for at least realizing that even if they won’t be admitting to it.
Generation Y (defined as 24 to 32-year-olds) are at the pinnacle of Internet adoption and activity. A new report from real-time bidding exchange MoPub tracked its network of 30 billion ad impressions in the fourth quarter of 2012 to reveal spikes in mobile ad prices. They are the most likely to own multiple connected devices (like smartphones, tablets and PCs), and are increasingly mobile. Generation Y has a 72 percent adoption rate for smartphones and uses them for all varieties of interaction with information and communication and commerce. About a quarter of the denizens of Generation Y have tablet computers, like iPads, or Android slates.

Walmart announced that it will sell the iPhone 5 off-contract for a plan that costs just $45 a month with unlimited data, text, and voice, and another that gives you unlimited international calls for more than 1,000 destinations in a bunch of countries for just $60.
That creates a whole new opportunity for developers to reach a part of the world that is only just waking up to a reality of always-on and always-there Internet. It's worth noting that native applications are no better than HTML5 applications when it comes to the network. There are three key problems in mobile networking to consider: high latency, unreliable networks and switching network conditions and battery life. Your application still needs to work and this is where the HTML5 networking APIs fall short. To make this work for users, we need to tell the user that everything is done, while decoupling the user interaction from the state of the network request. One day there will be a HTML5 based API which take these problems into account and solves them universally. This is the second time in the past three years that Starbucks has received this prestigious award, which is an impressive feat in the competitive world of mobile advertising. In recent years, the company has implemented a mobile-first strategy never before seen in the mobile marketing arena.
Their approach spans the spectrum from the advanced technology of augmented reality and QR codes, to the more traditional channels of mobile apps and SMS.
Facebook is still in the early stages of developing ads for users who access the social network via mobile devices instead of desktops. Features such as Facebook Exchange, which helps companies target ads based on users’ past Web activities, will help boost sales this year.

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