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Developing an intriguing mobile app concept and actually building the product is an incredible step. To assure the success of your app, you need to be considering ways to generate intriguing content, build a eager pool of future users and how to spread positive brand awareness, before or at least during early stages of the app’s development. Start with understanding your target users and allow that to drive the rest of your marketing strategy. Conduct research and understand who your user base will be. More than likely, you already have an idea of who your target users are but is it accurate? Develop questions that you can ask members of your target audience to validate your assumptions.
Conducting user research is a best practice that enables you to make sound adjustments or pivots to your app over time, assuring greater success. Another good method is to create User Profiles of your user base in documents similar to what we did with our client Socialgrlz. Know where your target users will most likely learn about your app or how they’ll search for it and arrive at the app stores distributing your app. It’s very important that you DO NOT initiate working on SEO or brand awareness for your app until you have a thorough marketing plan as well as a solid understanding of your market and an audit of your competitors strategies. Prepare a blog (ideally a website too) for your app’s users by drafting posts with content they may find useful.
This point (like most points on here TBH) should be it’s own blog post so look out for that or check here in the future for a link.
Recent data shows that 25% of apps are used only once and that most apps lose 90% of their daily active users after 30 days. Presumably you’ve already established use cases for your app so combine those use cases with your user profiles (discussed during the first point) to produce trigger points you can inject to continuously delight and engage your users. When we kick off new projects, we go through an exercise called “A Day in the Life.” This exercise encourages our clients to think about when their target user would interact with their mobile application within the parameters of their daily schedule.
A nice and popular way to condince useful information about your app into one place is in a video showcasing the various functionalities of the app.
From fun instructional videos to clever social media posts, there are several creative ways you can help your target users see the potential of your mobile app. So get excited and channel that excitement into developing a comprehensive strategy for marketing, retaining and upselling your future app users with amazing service and industry leading expertise! The Apple Watch app will soon feature integration with location-based services such as beacons. At Mobile Marketing we're proud to help tech companies showcase their cutting-edge solutions, whether it's on our website, in our magazine or at our Mobile Marketing Summits. A report from app analytics firm App Annie has revealed the most popular iOS apps of all time. As you might expect, the list of most downloaded apps is dominated by Facebook, Apple and Google. Perhaps the biggest surprise on the list is the inclusion of iTunes U, Apple’s education app, which App Annie reports is down to its popularity in China. The list of highest earning apps is a more varied selection, with Skype the only app to appear on both download and revenue lists.
It’s worth noting that these lists do not include games, as App Annie splits them out into a separate category. Facebook is investing in mobile including Facebook lightweight, Facebook Messenger, Instagram and WhatsApp. Before we dive into how you should change your marketing, let’s examine the 2015 mobile data to understand the landscape and context. 178 million people in the US owned smartphones, 73.6% mobile market penetration according to comScore based on November 2014 data.
Mobile app store revenues worldwide are projected to grow to US $76.5 billion in 2017 according to Statista. Note that Google Play yielded about 60% more downloads worldwide according to AppAnnie but iOS mobile apps generated about 70% more revenue worldwide. Here are 4 key factors based on mobile app trends that should be incorporated into your  2015 marketing and beyond.
Customers start researching both B2C and B2B product purchases way before marketers realize that they’re in market.
What’s changed in 2014 is that customers are using mobile apps to shop on their timetable.
Important point: Mobile app shopping happens at home and away – it’s not just showrooming! Appreciate that social media is how consumers navigate and find online information and that social media activity is happening on apps.
20% of US consumers are “App Install Addicts” downloading 17+ apps per month, about 32 million people, according to Flurry. 93% of all US app downloads in 2014 were organic, down slightly from 95% in 2011 according to Flurry.
To ensure that your products enter the consideration set and the purchase process, you most likely need a mobile app.
It’s tempting to view social media and SEO as two separate entities, but in our experience these two elements of digital marketing are interwoven. Using appropriate search terms in your social media posts helps users find your most relevant content and clearly spells out what’s being offered.

Subscribe to receive notice of each new actionable marketing post delivered free, directly to your inbox. Generally, when digital marketing is in question, people wrongly tend to associate it with social media. Couldn't make it to Social Media Marketing World 2016?Get all the sessions with the SMMW16 Virtual Pass. The Actionable Marketing Guide participates in the following affiliate marketing programs to bring you great products and services.
World-famous department store Harvey Nichols is introducing its first ever loyalty program via an app that rewards customers for every point spent with innovative experiences and products. The program is open to all customers and benefits will be available from day one, with points earned for every pound spent in the UK, in-store or online, or in any of Harvey Nichols’ UK restaurants and bars, which includes the award winning OXO Tower. Customer research during development showed that 80 per cent of Harvey Nichols customers preferred the idea of a loyalty app over a traditional card, and the company hired BAFTA-winning digital product studio Ustwo to create the app. As customers earn points, they will unlock new levels of Rewards, from free smoothies, to Botox, to a Champagne dinner for four at OXO Tower. McDonald’s has partnered with the Roald Dahl Literary Estate and Penguin Random House Children’s UK to bring more fun to the joy of reading as part of its latest Happy Meal promotion. From today until 3 November, McDonald’s will be distributing exclusive Roald Dahl books as part of the Happy Meal. To support the campaign, The Marketing Store has updated Happy Studio app for Android and iOS. Mobile apps are everywhere, and it has become the norm for companies to build an app that interacts with and engages their audience. In this article, we list out a variety of effective resources to help you market your mobile app well. The Beginner’s Guide to Mobile App Marketing – This article provides a complete guide on app marketing that is easy for app owners to follow. How To Market Your Mobile Application – An article on how to market a mobile app so that it stands out among the thousands of other apps in the app stores. The iOS App Marketing Strategy Guide – This article provides a detailed explanation of all the steps involved in launching a new iOS app.
Google Play: Marketing 101 for Developers – A video on how to promote new apps on Google Play. A Marketer’s Complete Guide to Launching Mobile Apps – An article on how to pull off a successful mobile app launch.
Free eBook: A Beginner’s Guide to App Marketing – A short eBook written for app marketing newbies. 7 Dos and Don’ts of Mobile App Marketing – An infographic on simple practices that will help app marketers gain success in the app stores.
Free On-Demand Webinar: Mobile Metrics 101 – A webinar which is essentially a crash course on app analytics. App Entrepreneurs and Marketers Facebook Group – This closed Facebook group prides itself on being the largest app entrepreneur community.
App Marketing Manifesto – A free report on effective strategies to help you turn your app into a bestseller. The Three Basic Reports Every Mobile Marketer Needs To Master – A free whitepaper that allows app marketers to gain deeper insight into how their marketing campaigns are performing. 25 Creative Ways to Promote Your App For Free – This article outlines a variety of ways you can market your app for free. 10 Big Brand Strategies For Mobile App Marketing – A free eBook that describes the strategies big brands incorporate to market their mobile apps.
5 Strategies to Double App Downloads Before the Year Ends – This article explains some ways you can increase your app downloads even towards the end of the year. With the right strategies in place, it is possible to be successful in getting your app viewed and downloaded by your target audience. This article is authored by Sunu Philip, the Inbound Marketing Head for Cabot Technology Solutions – an IT consulting firm specializing in web and mobile technology solutions. The MailOnline apps for iOS and Android both achieved new record numbers in September for global average daily unique visitors.
The Financial Times' online readership now predominantly comes from mobile devices, with the proportion of mobile traffic rising as high as 75 per cent at the weekend. The Ovivo mobile network that gives users free airtime in exchange for watching an ad every 10 minutes has unexpectedly closed its doors. The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. WPP communications company Tenthavenue has selected Mediasmart as its demand-side platform and technology provider to help streamline its programmatic media buying operations.
Programmatic platform Rocket Fuel has announced plans to expand its current inventory and data sources beyond real-time bidding exchanges, beginning with the integration of Facebook's API into its capabilities. The cost per impression of advertising on Facebook was 7X higher in November 2014 than a year earlier. Gil Sheinfeld, CTO at Amobee, considers the key factors that have contributed to the unstoppable rise of programmatic. Any developer or business exec for a mobile app company should be considering their marketing strategy WELL in advance of a launch. Their answers will steer you more confidently into the development phase of your application.

By identifying when and how a user would use your mobile app, you can strategize retention that lasts.
These cameras with some basic video editing knowledge can produce professional quality videos. The app will enable users to open any saved loyalty cards on their watch screen to be scanned at the checkout.
This feature will notify users of nearby shops where they can claim points and present them with special offers in their immediate area. In fourth place, Apple’s own Pages word processor is the only premium app on the list – the rest all rely on in-app purchases for revenue – and even it became a free app back in October 2013. The most downloaded iOS game is Candy Crush Saga, but it’s beaten out by Clash of Clans for revenue. To put mobile app usage in perspective, Target’s mobile usage shows customers go directly to their app. To this end, make sure that your content can be consumed via your mobile app or a social media app.
If it’s large enough relative to your other segments, then find out what type of content they want to receive from you via an app. Actionable Mobile Marketing Implication: Use marketing including advertising to increase app installs. I'm back from San Diego where I presented a workshop session on Blogging at Social Media Marketing World 2016. Customers will also be rewarded with vouchers to spend in store four times a year, access to indulgent experiences and special services, from gift wrapping to at-home styling. The app uses voice-activated technology to respond to words and phrases in each book with a series of fun sounds and animations to bring the story and words on the page to life. It’s essential that the business’ existing and potential clients hear about the app and download it onto their own mobile devices. It outlines all the marketing steps that need to be done before, during, and after an app is launched. It includes simple features that can be incorporated in order to bring your app into the spotlight. The hour long video provides helpful information on how to build a strategic app marketing framework, and tips to convince Google Play to feature your app.
It lists out 13 steps that can be followed to ensure people hear about the newly launched mobile app and are eager to download it. It outlines seven vital aspects that need to be included in an app marketing strategy for it to drive quality results. The webinar is targeted for web marketers who need measure metrics that will help them gauge their app marketing success.
It is exclusively for people who are building their app business and currently has over 20,000 members who help each other by sharing app advice. Young – This is probably the best app marketing podcast you can find online with new episodes added weekly. As part of the free appreneur training material, this report also divulges the secret to achieve more app views, downloads and revenue.
It also sheds some light on current app industry trends and techniques to grow your mobile app user base.
These simple and straightforward strategies will help you gain traction for your app with minimal effort. Cabot offers progressive end-to-end business solutions, blending a solid business domain experience, technical expertise and a quality-driven delivery model. To get the full experience, you can read the issue online here, or subscribe to receive a physical copy here. It seamlessly integrates with the app already on the user’s iPhone, so all cards already saved on the phone can be transferred immediately onto the Watch without any additional setup time. Unfortunately, App Annie gives no indication of how these stack up next to the non-gaming apps.
Specifically, 32% of Target customers access the company via the mobile web and 68% access the company via their mobile app based on  comScore data. It is really interesting and fascinating to learn that app addicts download 17+ mobile apps per month! Each book also features Quentin Blake’s iconic illustrations and fun activities linked to the stories. Marketing the app is probably as important as rolling out the app to the respective app stores.
Listeners get valuable lessons, and insider tips and tricks from successful mobile entrepreneurs worldwide.
Such a huge number, I believe, indicates the point that brands now have to market and promote their shopper apps (besides their actual products and services) to ensure that theirs end up being one of the 17 downloaded.

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