500 social media marketing tips andrew macarthy,social networking marketing plan 101,free chroma key for windows movie maker,avi editing software free - Plans Download

03.10.2013
Social Media tutorials , infographics and blog from Andrew Macarthy, author of Amazon Bestseller, 500 Social Media Marketing Tips. Hey everyone, just a quick post to let you know that the Fall 2014 edition of 500 Social Media Marketing Tips has just been published, and is available to purchase right now. Your LinkedIn Professional Headline - that's the few sentences of bold text (120 characters maximum to be exact) that sits below your name on your LinkedIn profile - is one of the site's most overlooked sections, but actually pretty crucial to increasing how "findable" and enticing you are to potential connections. Speak directly to your audienceLinkedIn is a global stage for everything you have to offer a potential employer or connection, so speak to them directly in your Headline. Include relevant keywords, but don't cramAs well as crafting an appealing Headline, it is also important to consider keywords.
Be creative, not genericWriting a creative LinkedIn Headline can be a great way of boosting your personal brand and catching the attention of recruiters and connections, but for the love of all that is holy, avoid empty buzzwords and phrases like "outside-of-the-box thinker, " "problem-solver" or "strategic planner".


Hopefully you've now got some real inspiration to go off and create an irresistible LinkedIn Headline.
And if one of your main aims with LinkedIn is to leverage the site for professional gain, then a well-crafted Headline is imperative.By default, LinkedIn populates your headline with your current job title and employer, and that's how great swathes of people leave it - bad move!
For example, if you were an expert in helping grow startup businesses, you might write:"Customer-focused pro who can take your new venture startup to the next level. Think about the kind of search terms the people you appeal to or want t connect with will be using to find you when recruiting via LinkedIn. If so, please do get in touch to hire me to help you with for your social media marketing needs. Your Headline sits in a prime position on your profile, and can be used to share your expertise, promote your core marketing message, and exude your personality.


Also run seminars, workshops, and training."Be specificIf your LinkedIn Headline told a recruiter you were a psychologist in California, what would really help to make you stand it out if you were even more specific. Don't pile them into your Headline and damage its readability or flow, but do try to feature a couple of the keywords most important to who you are and what you can offer. At best they are cheesy, and at worst they will turn away many more people than they attract.Supercharge your LinkedIn Profile! Remember, there will be thousands of profiles with bland and generic Headlines, so give yours the best chance of standing out.



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