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Text message advertising is growing fast, and showing no signs that it will slow down anytime soon.
Consumers carry their smartphones with them virtually 24 hours a day, and smart retailers have recognized that text message ads are a golden opportunity to engage with them. Instead, text message ads allow advertisers to speak with a customers in a way that, previously, was almost impossible – in real time.
This entry was posted in Mobile Marketing for Small Businesses and tagged mobile marketing stats, SMS stats, text message advertising, text message advertising stats on April 7, 2016 by admin. According to a Juniper Research study, mobile coupons were projected to reach a total redemption value of $43 billion globally in 2016. As smartphones become more prevalent, mobile coupons are being used to reach shoppers in all demographics, regardless of age, gender or location. Once a customer signs on to receive text message ads that link to mobile coupons, retailers have a direct path to communicate with them in the future. Most people don’t go anywhere without their cell phone, so a mobile coupon doesn’t get left stuck to the refrigerator.
This entry was posted in Mobile Marketing Features, Mobile Marketing for Small Businesses and tagged mobile coupons, SMS advertising, text message advertising, text message marketing on March 29, 2016 by admin. The graphics capabilities of smartphones give retailers a wide range of options for the look and  feel of their mobile ads.
Still, one of the most trusted way to connect on a personal level is through simple text message – or SMS – marketing.
SMS stands for Short Message Service, and it typically doesn’t require consumers to pay a data usage fee to receive.
Straight text lets retailers get straight to the point, and it works because texting is one of the most common forms of communication in the world today. The fact that they do makes them candidates to join an opt-in program such as those being conducted by retailers like Coca-Cola, Starbucks and countless others.
This entry was posted in Mobile Marketing for Small Businesses and tagged mobile marketing, SMS marketing, text message ads, text message advertising, text message marketing on March 18, 2016 by admin. The purpose of a text message marketing campaign is to let you communicate with customers through text messages. A text message marketing campaign begins with an “opt-in” – your customers volunteering their cell phone number. While text message opt-ins are certainly an important part of the strategy, it’s important that you reach as many potential clients as possible. A website widget is one of the most powerful ways to build your cell phone number database. Much like visitors to your website, visitors to your Facebook page are likely fans of your business. This entry was posted in Mobile Marketing for Small Businesses and tagged InVenue Mobile, mobile marketing promotions, QR Codes, text message advertising, text message marketing on April 15, 2014 by admin.
As mobile phone users expand the ways in which they use their smartphones, so too do advertisers looking for ways to reach consumers on the screens that seldom leave their hands. In the broader world of mobile marketing, text message ads bump into plenty of competition. Couple that with a second equally appealing nugget revealed by Log My Calls during its 2013 report: 70 percent of Americans say they would like to receive mobile coupons from their favorite businesses. Armed only with those two pieces of information, small-business owners would be wise to realize the potential that exists in mobile advertising. People use their smartphones for virtually everything these days, from paying monthly bills and trading stocks to setting fantasy football lineups and checking Facebook. Visit the InVenue Mobile Marketing website and sign up for a demo to see InVenue’s state-of-the-art text message advertising platform at work. This entry was posted in Mobile Marketing for Small Businesses and tagged mobile marketing stats, SMS marketing, text message advertising, text message marketing on April 7, 2014 by admin. Statistics telling why mobile marketing is not only an effective, but necessary, marketing tool are everywhere.
Many of these mobile marketing factoids are indeed impressive, and certainly serve notice that small-business owners should consider at least adding a layer of mobile advertising to their marketing strategy. The mobile gurus at Trumpia pass along a little nugget that all business owners can grasp, particularly those who have grown more and more concerned that the print ads or direct mail that were once at the heart of their advertising initiatives are not being seen as they once were.
Mobile marketing might be a confusing concept to some, but what could be simpler than that?
This entry was posted in Mobile Marketing for Small Businesses and tagged InVenue Mobile, mobile marketing stats, SMS marketing, text message advertising, text message marketing on October 2, 2013 by admin. Text message advertising is a simple, inexpensive and effective way to limit the number of times a driver disregards a car care calling. In addition, auto service shops can send out text messages offering generic spring and fall check-up specials to help drivers ensure their vehicles continue to perform at a peak level. Advertising is about offering customers something they consider valuable, and typically that means saving money.
InVenue Mobile’s state-of-the-art mobile marketing platform lets car care professionals set customized appointment reminders for every customer. This entry was posted in Mobile Marketing Features and tagged InV Text Reminders, SMS marketing, text message advertising, text message marketing on June 29, 2013 by admin.
As communities across the country gear up for their annual summer concert celebrations, organizers of those events are boosting attendance and ticket sales by relying on the ease and impact of text message advertising.
Text message alerts are low-cost, high-impact reminders that keep summer concerts top-of-mind to an audience of music lovers.
Jazz in the Park promoters got a jump on the season by including their text message promotions to all of their pre-season advertisements. As the concert series began, promoters also invited attendees to join by adding signage at the event. As the Jazz in the Park cell phone database grew, concert promoters began issuing text message reminders every Wednesday, with details of the coming weekend’s lineup.
When the season came to a close, the foundation was already set to use text message ads to promote Jazz in the Park the following spring. The challenge of encouraging consumers to opt-in to receive text message alerts is different with every campaign. This entry was posted in Mobile Marketing Features and tagged InV Text Reminders, SMS marketing, text message advertising, text message appointment reminders, text message marketing on May 13, 2013 by admin. Business owners launching a new text campaign might get squeamish about the prospect of building a database of opt-in customers. While the costs are typically offset with increased sales and higher revenue, there are ways to build your mobile marketing database without investing heavily up front.
Armed with these three pieces of information Target issues weekly text message ads to customers at their preferred time of day.
Adding a comparable feature to your website doesn’t require an extensive IT department or experienced marketing professional. InVenue Mobile provides full-service, state-of-the-art mobile marketing capabilities to businesses throughout North America.
This entry was posted in Mobile Marketing Features and tagged mobile marketing promotions, online entry forms, text campaign, text message advertising on May 3, 2013 by admin. Not only does cell phone usage continue to trend upward, but consumers continue to demand more tech-savvy gadgets. These findings should resonate with business owners who have gravitated toward the powers of mobile marketing to connect with their target audience. Smartphones give consumers access to high-tech marketing tools that require rich media graphics. Consumers across the United States have already demonstrated a desire to receive text message offers on their mobile phones. InVenue Mobile offers a full-service mobile marketing platform that helps businesses communicate with customers no matter what type of cell phone they use. This entry was posted in Mobile Marketing News and tagged mobile coupons, mobile marketing stats, QR Codes, text message advertising, text message marketing on April 30, 2013 by admin. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Always on, always available Mobile provides a means for brands to engage their consumers!Which not only builds brand equity but also refreshes their relationship with their customers. Currently Less than 10% of web sites are mobile friendlyIf you have a Web site, you’re already in the mobile world — and the chancesare you’re making a terrible impression on your audience. First Develop a Mobile Strategy • What do your customers or potential customers need from you when mobile?
Either way, you MUST include browser detection and redirect as part of your mobile web strategy.That means that when a user visits your MAIN WEB SITE with a mobile device, they will automatically be redirected to a mobile friendly web experience. This content was accessible as of December 29, 2012, and it was downloaded then by Andy Schmitz in an effort to preserve the availability of this book. PDF copies of this book were generated using Prince, a great tool for making PDFs out of HTML and CSS. For more information on the source of this book, or why it is available for free, please see the project's home page. helps people like you help teachers fund their classroom projects, from art supplies to books to calculators. Identify the components of communication that one must master to successfully communicate with consumers. Elements of who, how, and where an advertiser sends a message significantly affect howa€”or ifa€”the audience receives it.
Who communicates the message (the source) has a big impact on whether a receiver will accept the message.
Source credibilityThe extent to which consumers perceive the source of a message as an expert who is objective and trustworthy. Source attractivenessThe perceived social value of the source of a messagea€”not just his or her physical appearance, but also personality, social status, or similarity to the receiver. So, when we think about source attractiveness, ita€™s important to keep in mind that a€?attractivenessa€? is not just physical beauty. Still, all things equal, therea€™s a lot of evidence that physically attractive people are more persuasive.
Sometimes youa€™re lucky enough to have a spokesperson who is both credible and attractive. Rhetorical questionsA question asked in order to produce an effect or to make a statement rather than to elicit information. Interestingly, even among products whose purchase you might expect to be more rationally driven, such as pharmaceuticals, consumers are persuaded more by words and pictures from people who have had good results using the drug. Two-sided messagesAdvertising that presents both positive and negative information about the product. Comparative messagesAdvertising that explicitly trumpets a branda€™s virtues vis-A -vis one or more named competitors. SS+K developed a comparative message in recent work for its client My Rich Uncle to draw attention to the different options that parents and students have to pay for college. The radio spot a€?Ahema€? features a humorous voice of a brain to continue the comparative approach of the campaign. Where a message is saida€”that is, our physical and social environmentThe surroundings where a message is delivered, including surroundings and decor, and whether or not others are present.a€”affects how receptive we are to the advertising message. Intangibles like odors and even temperature affect our ability and desire to listen to messages. Finally, the message has to stand out from the clutterCompeting messages and multiple stimuli vying for receiversa€™ attention. Getting the attention of younger people in particular is a challengea€”as your professor probably knows!
Explain how advertisers use source credibility and source attractiveness to communicate more effectively. List and describe the various types of messages that advertisers can use to communicate with their markets.
Many people complain about advertisements as an obnoxious way for companies to invade our everyday lives and cram their products down our throats, but that’s not all that advertisements are good for. A well-made advertisement is designed to grab your attention and to remain in your memory long after you’ve left it behind, and that is exactly what many of these social causes need.
Engaging through SMS lets advertisers extend beyond posting a display ad about a holiday sale or delivering a coupon to their digital wallet.
Instead, shoppers have traded in their scissors for smartphones, and now rely on mobile coupons to save at the cash register.
Often fueled by basic SMS advertising campaigns, mobile coupons are as common today as clip-and-save coupons once were during newspapers’ golden years. And because digital ad campaigns can be designed to track a user’s vital information, they’re an excellent way to initiate and continue a relationship with each particular shopper.
And no doubt the vibrant colors, video and animations, and hyperlinked headlines can make for compelling, attention-getting ads. Retailers can fire out bulk messages to any cell phone number in their database, and users can receive them without cost and without needing Wi-Fi service. That means nearly every one that walks in your store, sees your TV ad or stumbles across your Facebook page uses text messaging to communicate.
Once they’re an opt-in member, you have a direct line of communication with them, a way to send them a message that will be received and read within minutes.
Many novice mobile marketers, however, make the mistake of thinking that the only way to get customer opt-ins is encourage them to text a keyword to a dedicated Shared Short Code. Visitors to your site clearly have an interest in your product or service, so they’re receptive to the idea of receiving your text message ads on their cell phone. If your business still has the occasion to receive cards, tickets or forms from customers, use the opportunity to include one more space for them to fill out – “Receive our text messages (10-digit phone number):” With pen already in hand and no immediate need to do anything else, consumers today are typically willing to share their mobile phone information provided they trust the person requesting it. Your customers can use their smartphone to scan a QR code, automatically entering them into your database.
Contact the experts at InVenue Mobile and learn about powerful, proven techniques that can drive your business to new heights.
By the end of a typical day, the average person has looked at his or her phone about 150 times.
But statistics offered up by industry tracker Log My Calls tells us that even in the crowded world of mobile advertising, text message advertising continues to offer business owners the best path to reach consumers. Even in a day when popular social media sites like Facebook and Twitter draw consideration from business owners looking to expand their mobile marketing efforts, the impact delivered by text message advertising should not be ignored.
Often, though, the statistics are difficult to interpret, especially to entrepreneurs who are more adept at running a shop than they are at navigating the often-complex world of digital marketing. Contact InVenue Mobile to learn how our state-of-the-art mobile marketing platform makes it easy to reach more customers. Auto service technicians can use text message advertising to provide a service that many drivers crave. Every driver’s vehicle information can be entered into a system that features preset, date-sensitive reminders. But the potential of text message advertising and appointment reminders gives auto service shops the chance to offer something that many consider even more valuable – fewer dates to track in an often-hectic, fast-paced life. The program’s success relies on accumulating cell phone numbers of people who have a demonstrated interest in the music being showcased. The message appeared in print ads, on their social media sites, and on flyers that were distributed around town. Fans could text in to enter to win a season pass to every Friday show throughout the summer. Fans could text in to enter to win a meet-and-greet with a select artist scheduled to appear during the summer. Contact InVenue Mobile to learn how a state-of-the-art mobile marketing platform makes it easy to stay in contact with fans and customers. Online entry forms allow customers to provide their cell phone numbers directly on your website, alleviating the need for them to respond to a campaign keyword. It consists of three simple fields that capture information used to communicate with customers in the future. Target accomplished all of that without incurring the cost of in-store signage, and without relying on customers to go through the process of responding to a text ad campaign keyword. Mobile marketing companies like InVenue Mobile that specialize in text ad campaigns provide the back-end system work that will add an online entry form to your website for you. To learn more about adding an online entry form to your text campaign, contact InVenue President Todd Carter at 734-945-3300.
According to IDC, smartphone usage worldwide has finally eclipsed that of regular cell phone usage, as smartphones accounted for 51.6 percent of the cell phones shipped through the first quarter of 2013.
Not only do they reinforce the belief that text message marketing, QR codes and mobile apps remain valuable marketing tools, they also expand the window of mobile marketing’s reach. Business owners, as a result, can take advantage of smartphones’ popularity by employing tools such as mobile coupons with scannable bar codes, links to mobile landing pages, mobile websites, and video, and trust that more of their customer base can receive the ads. The swell in smartphone usage indicates that those desires are now open to other forms of rich media mobile coupons. Learn more about SMS marketing, mobile coupons and QR codes by calling InVenue Mobile President Todd Carter at 734-945-3300. See the license for more details, but that basically means you can share this book as long as you credit the author (but see below), don't make money from it, and do make it available to everyone else under the same terms. However, the publisher has asked for the customary Creative Commons attribution to the original publisher, authors, title, and book URI to be removed.
Youa€™re a lot more likely to download the latest Rihanna cut if your buddy recommends it than if you get the same advice from your kindly old uncle (unless he happens to be Jay-Z).
The advertising that is most effective isna€™t necessarily the one that pairs a Hollywood hottie with a product. Our culture (like many others) has a bias toward good-looking people that teaches they are more likely to possess other desirable traits as well. If the product is utilitarian and complex (that is, consumers may not know much about how to use it), then a credible expert will be the most effective at persuading people to buy the product or service. If, on the other hand, the item is simple to understand (like clothing) but has a high social risk (that is, wea€™re concerned about the impression wea€™ll make on others if wea€™re seen with this item) then an attractive source will be more persuasive.

This was the case for SS+Ka€™s pro bono campaign for the United Nations peacekeepers when ads featured hunky UN messenger for peace George Clooney. Emotional messagesCommunication that appeals to, resonates with, or attempts to create an emotional response in the receiver.
Although examples and statistics can convey the same information, they do so in very different ways.
See the ad below and listen to the radio spot, titled a€?Ahem.a€? At the beginning of the spot youa€™ll hear a mana€™s voice stating an ISCI code, agency, and title of spot.
Indeed, a growing number of marketers are counting on scents to turn into dollars as they invest in costly new technologies to create scented ads (a magazine ad with a scent strip costs four to eight times as much as an odorless version). Key elements to consider include the nature of the messagea€™s source, how ita€™s structured, and the environment in which people see or hear it. The advertisements on this list are excellent examples of effective advertising strategies for social issue campaigns that let their voices be heard. Getting people to think and worry about various social and environmental issues (or even simply getting them to be aware of them) is important for raising public supporting and affecting meaningful changes.
InVenue Mobile is powered by state-of-the-art software that lets business owners use any of the following methods to build a solid database of phone numbers. Registering is easy, only requiring a person to type their 10-digit cell phone number on their computer.
And because it’s Facebook, you enjoy the potential benefit of your new mobile club members sharing the link with friends.
QR codes can promote a mobile coupon, give access to a mobile game or call attention to nearly any other promotion.
Mobile ads can take on a variety of forms, from mobile-optimized email messages to scannable QR codes. As the three-month mark approaches, for instance, a driver will receive a text message with a reminder that it’s almost time to change the oil. The potential costs of promotional materials such as in-store posters, table tent cards and counter signage can add up quickly, turning a text campaign into a negligible investment.
If you are considering a text campaign, take a page from the playbook of companies such as the retail giant Target, which uses an online entry form to capture customers’ cell phone numbers.
They did it with an online entry form that customers can complete in seconds and that begins communicating with new sign-ups immediately. Once your online entry form is installed, you can drive traffic to your site from your social media pages and promote the entry form elsewhere online. Although campaigns that target text message-enabled cell phones still cast a wider net, consumers’ increased smartphone usage is a signal that more business owners can advance beyond simple SMS marketing. Smart Phones have different browsers and screen sizes Mobile users need quick answers and bite-sized content in easy-to-digest formats (e.g. You may also download a PDF copy of this book (8 MB) or just this chapter (653 KB), suitable for printing or most e-readers, or a .zip file containing this book's HTML files (for use in a web browser offline). The power of source effectsThe interpretation and impact of a message often is influenced by who delivers it., in fact, underlies the millions that celebrities make when they agree to endorse products.
A credible source will provide information on competing products, not just one product, to help the consumer make a more informed choice. High social value comes partly from physical attractiveness but also from personality, social status, or similarity to the receiver. Indeed, one study found that many students were more convinced by an endorsement from a fictional fellow student than from a celebrity. The question makes the receiver an active participant even if the medium of the message is passive or one-directional. Examples help put a human face on the product or its use, which creates an emotional connection and helps the receiver see how the product might influence his or her life. Jonesa€™s picture with the words a€?Acme Sleep gave me my first restful night in fifteen years!a€? turns out to be more persuasive.
These often include objective variablesReasons to buy a product, such as price, performance, size, and power. Although most advertising messages are one-sided, research indicates that a two-sided message is very effective.
To promote its latest line of chicken sandwiches, the Arbya€™s fast-food chain aired TV commercials that took direct aim at rivals McDonalda€™s and Wendya€™s. This is called a slate, and it is used by radio stations to ensure they are playing the correct spot. Sure, wea€™re used to a bombardment of perfume smells when we open a fashion magazine, but today the boundaries have widened considerably. Consumers often are in a state of sensory overloadThe condition of being exposed to far more information than one can process., where they are exposed to far more information than they can process. Many studies have indicated that emotion can have a powerful effect on memory formation, ensuring that memories with emotion will last longer than those without. No additional action is required, and from that moment you can begin communicating with them via text message. They’re used on stationary in-store posters (which rely on immediate customer response) as well as on take-along promotional materials (which customers can scan later).
And since every car and truck is loaded with various parts and fluids that require maintenance checks at differing intervals, text appointment reminders can be issued at various times throughout the year. Use the promotional efforts employed by the organizers of Jazz in the Park, a summer-long series of Friday evening jazz performances, as a blueprint. Concert promoters like those of Jazz in the Park might have limited success by simply inviting people to join their mobile club to receive future alerts, but response is likely to be greater if the return is more tangible. From international companies like Starbucks and Best Buy to forward-thinking mom-and-pop stores, mobile technology has created an entirely new way to speak to customers.
Obviously, advertisers feel ita€™s worth the substantial expense to pay a movie star or athlete to associate themselves with a certain branda€™s message. We also see the impact of credibility in Web sites like eBay or Wikipedia and numerous blogs, where readers rate the quality of othersa€™ submissions to enable the entire audience to judge whose posts are worth reading.
We like to listen to people who are like us, which is why a€?typicala€? consumers are effective when they endorse everyday products. As a researcher explained, a€?They [students] like to make sure their product is fashionable and trendy among people who resemble them, rather than approved by celebrities like David Beckham, Brad Pitt or Scarlett Johansson. Unfortunately, in many cases, while beauty is only skin deep, a€?ugly is to da bone.a€?Some of the material in this chapter was adapted from Michael R. Statistics provide cold, hard numbers that may provide a rationale for purchase but not an emotional bond with the brand or product. Although it seems counterintuitive that an advertiser would want to publicize negative attributes of a product, doing so actually builds credibility by making the message more balanced.
In one spot, a young man stands in a (fictitious) McDonalda€™s boardroom as he tries to convince McDonalda€™s executives to serve a healthier type of chicken. Kraft Foods promoted its new DiGiorno Garlic Bread Pizza with a scratch-and-sniff card (good to carry with you if you plan to encounter vampires).
The average adult is exposed to about 3,500 pieces of advertising information every single daya€”up from about 560 per day thirty years ago. Advertisers struggle to understand this new condition as they try to figure out how to talk to people who do many things at once.
Either way, their impact on building an effective mobile marketing database continues to grow as smartphones become more prevalent.
Indeed, the pairing of a well-known person with a product is hardly new: Mark Twaina€™s image appeared on packages of flour and cigars in the late 1800s, while Buffalo Bill Cody hawked Kickapoo Indian Oil and Elvis was the face of Southern Maid Doughnuts. People who hear only one-sided arguments may be more skeptical of the message, wondering what hasna€™t been said. Framed against a familiar golden arches logo, he proclaims, a€?I propose that McDonalda€™s stops putting phosphates, salt and water into its chicken.
On behalf of its client the pay-cable Showtime network, TV Show Initiative (a unit of Interpublic Group) promoted the popular show a€?Weedsa€? by adding the scent of marijuana to strips in magazine ads.
Refutational argumentsAdvertising that raises a negative issue and then refutes it., therefore, which raise a negative issue and then refute it can be quite effective if the audience is well educated and if the receivers are not already loyal to the product. Consider replacing your chicken, that is only about 70 percent chicken, with 100 percent all-natural chicken.a€? Board members break out in laughter. Watching a funny movie is often more enjoyable in a full movie theater where everyone else is laughing, too. This messaging strategy is more common in the United States than in other cultures like Japan, where it is extremely rare because some people consider it a rather abrupt and even rude way to communicate.
German officials maintain they have substantial evidence indicating that the American National Security Agency (NSA) has eavesdropped on Chancellor Angela Merkel's mobile phone.

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