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Ads were put on everything from pocket mirrors to memo pads, the sides of barns to the sides of carriages and buses.
Offering a comprehensive introduction to the world of branding, this work discusses the thinking behind the creation of brands, the execution of a brand and the key to maintaining a successful brand.
Advertisers are engaged in a constant search for new ways to grab the interest and appetites of consumers.

Often they use words, but just as frequently they use eye-fooling, mind-bending images--optical illusions--to pull viewers up short and force them to glance again.
In full color, it portrays the creativity of its makers, while bringing to life the styles of the past 120 years.

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