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In this episode of Power to the Small Business, we turn to Tom Altstiel for our creative answers.
If native advertising advocates want to argue these methods of advertising aren't in-stream, rather interruptive, we'd argue so are native ad placements. Yes, we get that native advertising has a bit of a different spin this time around but the purpose is the same; content created for the sole purpose of selling something.
Anyway, take a look at Solve Media's infographic which gives an overview of native advertising, what it is, what it isn't, how it works and how it can be used. Description Stand out from the crowd ? Sign up now for a free listing in the UK Small Business Directory and improve your online presence. Free business directory providing free advertising, free business listings, local business search and Free online advertising.
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Free business Advertising for UK Based Small business.Take advantage of the free business advertising provided by uk small business directory. Your Strategic Marketing Plan is an integral part of your overall business plan, and we can help you pull all of the elements together. Based upon years of working with technology companies who were at various stages of strategic planning, Aistrup Consulting developed our own flexible process to help customers define and develop compelling, actionable marketing plans.

We don’t need to re-invent the wheel every time we take on a project—if all you need is a “tune up” on your old plan, we’ll start from there. We write your plans to meet the specific needs of your audience, whether it’s investors, lenders, Board members or your own management. Take the first step toward making that commitment, and call us today to help you develop an actionable Marketing Plan. Conducted a product line optimization to identify low margin products and refocus business development on high profit segments.
Developed and wrote funding documentation for clients seeking financing and government grants, resulting in over $20 million of SBIR funding and successful private and public financing rounds.
Trained Marketing and Sales of a Fortune 50 technology firm in Best Practices including strategy and value proposition development, market analyses, competitive intelligence, product life cycle modeling, pricing strategies and product launches.
Clarified the value proposition for a disposable medical device, established a new brand identity and ultimately positioned the product as the new industry standard within two years.
Conceived and led strategy development for more than 20 early stage technology companies, resulting in first commercial sales, industry awards such as “Startup of the Year” and funding from SBIR, private and public sources.
Strengthened product pricing strategies for management of a renewable energy technology firm, validated with in-depth analysis of competitor financials, distribution, production capabilities, new products and SWOT analyses. Established an aggressive IP licensing program for a biotech company resulting in the company’s first multi-million dollar license agreement with a Fortune 100 medical device company. Licensing and royalty revenues increased from zero to over $50M in 5 years, propelling the company to #20 on Fortune Small Business Fastest Growing 200 List. Managed and negotiated Intellectual Property licenses and agreements with global technology developers in the Printed Electronics industry resulting in two publicly announced agreements.

Qualified prospective licensing targets for medical diagnostic technologies, initiated discussions and negotiated terms leading to 3 executed agreements. Alstiel is creative director and parter at Prom Krog Altstiel in Milwauke and he joins host Jay Ehret to discuss creativity in advertising. Our program isn’t “canned”—instead, we customize how we work with you based on your unique needs and budget. You know you should do something different so your ad doesn’t look like every other ad out there.
Relevant content created for TV (a stream, if you will) just so P&G and others could sell soap. Altstiel and Ehret discuss what real creativity is and how you can create creative advertising. If there's any one thing the advertising industry is good at, it's putting a shiny new wrapper on something that's been around for a very long time. This site's own AdverPost (that blue-shaded box which has appeared as the second story on pages since 2002)?

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