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Holistic marketing approach will allow them to build cohesion among the digital verticals, whereas a consistent plan widen the funnel to engage them more effectively online. Content Marketing Adoption Remains Steady at 90% of Marketers. In general, B2B marketers are using the same mix of tactics as they did in the previous study (average of 8 tactics in both years). Due to the growth in spend on marketing technologies and the opportunities for scale, most marketing organizations seek to bring greater rigor, control, and a pan-organizational mentality to technology decisions. Many organizations come to adopt the competency center for key practice areas—particularly paid search advertising, social media, e-mail marketing, and display advertising. Its very important that  primary marketing goal is to reach consumers at the moments that most influence their decisions.

Most B2B companies find their web program to be more efficient (lower cost for same return, or greater return for same cost) than traditional marketing methods…which goes a long way toward explaining why virtually every B2B company now has a web strategy effort of some scale. Give your business a competitive business edge by providing an ongoing strategic vision and ensure successful tactical implementation. My name is Nawaz Shahzad and my strengths are Strategic Internet Marketing, SEO, Paid Search, Direct Response Engagements, Online Conversion Techniques, Social Media Optimization & Marketing, Mobile Advertising and Online Brand Reputation Management. Whereas digital marketing professionals are under great pressure to perform & deliver results with significant program and investments. But unfortunately most B2B companies still struggling to understand the value of marketing funnel.

I am not talking about Analytics marketing funnel here but the front-end and back-end of their business. You cannot make digital successful until you have a right bait at the front-end and do all the selling from back-end.

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