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The B2B Marketing BlogWebbiquity: 1) The unified management of SEO, search marketing, social media, brand management, content marketing and social PR supported by web presence optimization (WPO) metrics.
How can designers produce websites that offer both stunning visual design and fast page load speed?
Find the answers to those questions and many more here in more than two dozen guides to beautiful and effective website design from the past year.
Making the point that “While your business may be B2B, your website could be dramatically more effective if it looked, acted, and worked more like a consumer website. The English is a bit rough, but the examples of noteworthy and distinctive navigation approaches from sites like Ralph Van Rentergem, Yodabaz, and Form Follows Function (right) are well worth exploring for inspiration. David Kirkpatrick presents a case study on how One Call Now radically redesigned its home page, testing multiple elements to optimize conversions.
Supporting the post above, Christopher Ratcliff here highlights noteworthy examples of landing page video content. While, as noted above, web designers aren’t necessarily SEO experts, website design does of course play a role in optimization, and this is particularly true and important in mobile site design.
Fantastic list covering the many aspects of designing a website by several pros and firms I respect.
At Gorilla, we work primarily with B2B companies – often service providers in the building and construction space – on developing their brand image and capturing leads.
First of all, a good landing page allows you to segment the different audiences your company is targeting and put the most relevant information in front of each of them.
Secondly, a good landing page gives you a better chance of moving that audience member into your sales funnel. Salesforce is a CRM (customer relationship management) software that helps you manage contacts, follow leads, set reminders, etc. The first thing your eye is drawn to on the page is a very short, clear headline that identifies the topic of this page. Landing pages are about smart, targeted marketing, and they are a huge part of your overall B2B website design. If you are a b2b marketer, you are using a content marketing with a mix of white papers, webinars, infographics, white papers and other socialized content types mixed in. CTA: In your page, you need to have a call to action that stands out without contrasting it too hard. Finally, in thank you page example you need to present a great presentation that is appealing.
Many prospects fail to view more than the first page they land on when visiting your website from an advertisement. Reiterate the singular focus in the page title, header text and in the body (or offer, if you have one). Create an clear conversion pathway. Define your messaging throughout your conversion pathway to help drive users based on interests. Landing page – After clicking on the call-to-action or advertisement, the user will go to a web page that includes a submission form and offer.

Thank-you (post submission) page – Your new leads see this page after completing your form.
Confirmation automated email – This email reassures your lead that their form submission was received and provides a simple follow-up from that submission.
Webintel Marketing and web design tips - This entry was posted in Knowledge Base and tagged B2B, demand generation, digital marketing, lead generation, online marketing, SEO, web design, web strategy, website. While delivering a great user experience on any device from a smartphone to a 60″ HD LED screen.
Andreas Pouros explains two different techniques for implementing the infinite scroll effect in a search engine-friendly manner, along with the pros and cons of each approach.
Vitally, she notes that, from the outset, “The site must have a site architecture for SEO. Aleyda Solis walks through three different approaches to mobile site design, and explores the SEO impacts of each alternative. In these industries, we see a lot of missed opportunity as far as web marketing goes, and landing pages are one of those glaring opportunities. It’s built as a destination for a specific audience, and is focused on a topic specifically relevant to that audience. If you’re a construction company focused on building both churches and banks, you’d want to talk to each of those audiences differently, right? They use some very simple, yet effective landing pages for people looking for a CRM software. This of course is a software product, but there are valuable takeaways here for any B2B service-based company.
If you got here by clicking an ad or link that was promoting a CRM software, you know immediately that you’ve landed on a relevant page. They expressed interest on the topic at hand, and the page keeps them focused on that topic.
If you want to generate leads because you lack of it, you need to do well on your page so that it will look great and appealing to the eyes of people.
In order to have a magnificent content marketing, your page must need to have relevant content, effective promotion, design and much more. If, upon this first impression, the prospect doesn’t like what they see they will leave. The essential job of a landing page for B2B marketing is to win prospects over as a lead in a single visit. If your landing page is about helping brands solve a specific problem, then you must reiterate this specific problem and address it within the content. The conversion path includes a call-to-action, landing page, web form, thank-you page and a follow-up email.
B2B prospects usually are looking for more information to help them better understand their coming purchase.
These elements center around your brand website and include a confirmation email, which should link back to the site with a follow-up action that is measurable.

Ironpaper integrates design, technology and marketing for the web to drive meaningful results for clients. Ita€™s not only what you want them to get out of your website, but what you feel they want to get out of your website”).
But also, design should start with understanding your audience and its needs – which leads to, as you note, what you want them to do (convert), and then designing a site with that purpose in mind.
If you are familiar, but could use some pointers, hopefully there are a few tips below that can help.
Directing them to pages that are unique to their needs is much more efficient that sending them to a more generalized home page. The page is architected to keep the visitor focused on the topic that brought them to your site. Whether that something is contacting you for more info, signing up for your newsletter, buying a product, or anything else, the page needs to encourage the visitor to take action so you can further engage them. If you are having a hard time in creating your page, you need to do your best because in a landing page, lack of good visuals will affect its performance. It is also descriptive in value and helps your page valuable and striking for other people. Whatever landing page you want to have, just made sure you think and have a plan on things you will do so that you will able to have an effective page that generate leads and get many visitors.
If you want to learn more, checking out examples online is a good help for you so get started today! Landing pages are direct and tailored messages for helping B2B organizations acquire leads.
Sure, the landing page can provide a high-level view of your organization and services, but the landing page needs heirarchy, and it needs a single focus. Conversion paths can also include top of the funnel advertising and workflows that are further down the conversion funnel. The content on that page is meant to validate you in the visitor’s eyes, put you in their consideration set and encourage them to get in touch with you.
They’ve put the most relevant information in front of their visitor and nothing more.
The goal of marketing should be to create a consistent message throughout the conversion path and inspire prospects to convert to leads. Consider providing an eBook, whitepaper, factsheet or a report to help educate buyers on their coming purchase. Passions include cooking, eating other people’s cooking, the Green Bay Packers, organizing, craft-beering and spending time with his wife Julie and baby girl Grace.

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