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10.05.2014
We then use the B2B buyer decision map to identify specific differences in what each segment wants to know. As always, we would love your input on how this B2B buyer decision map compares to how you are marketing to your customers.
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Clipping is a handy way to collect and organize the most important slides from a presentation. Although strategic and tactical differences exist between B2B and B2C marketing, I think it’s important to remember that, in the end, people buy from people.
Check out the inspiration for this visual at the Social CMO Blog: B2C vs B2B Marketing: Do the Differences Really Matter?
I’m sure I have missed other key differences – What are some that you think are important?


I'm a Digital Strategist that uses a practical, no nonsense approach to help companies learn how to leverage the dynamics Web 2.0 to achieve organizational goals and create business value.
Le marketing B to B represente l’ensemble des relations commerciales entre les entreprises et les professionnels (entreprises, administrations, artisans, professions liberales, associations…).
Il est tres difficile de connaitre a ce jour l’importance des activites en B to B car une meme entreprise peut vendre des produits a une autre qui seront destines au grand public et vendre ces memes produits a une entreprise qui elle les distribuera a des professionnels.
Le commerce B2B concerne un nombre d’acteurs plus limite que le marche grand public, et fait donc davantage appel a la personnalisation des produits ou des prestations, et se traduit par la mise en place de partenariats privilegies. Il s’avere difficile de mesurer le B2B de facon precise, puisque les entreprises proposent bien souvent leurs produits a la fois aux consommateurs finaux et aux autres societes commerciales.
I use a practical approach to teach organizations how to achieve business objectives using the dynamics of Web 2.0 Please drop by with a blog comment or feel free to connect with me on Google+. Wondering when we will fully grasp the great possibilities of using video in B2B-marketing?


Selon les statistiques europeennes, les echanges interentreprises representeraient approximativement les deux tiers du total des echanges commerciaux dans les pays de l’union europeenne. Ce commerce interentreprises a lieu aussi bien sur le marche interieur que sur le marche international, en fonction de la taille des societes concernees. It’s particularly awesome for demonstrating products or providing insight into the thought leadership of an organization via interviews, etc. Le marketing industriel (echange de biens industriels) et le marketing d’affaires (projet, solution, cles en main) sont des sous-ensembles du marketing B to B. You can refine your segments over time with more robust analytics and data but a quick segmentation is a great place to start knowing more about your customer and what they want to know.



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