B2b marketing trends 2015 vogue,windows movie maker download ita,how to download free video editing software,internet marketing jobs ohio - Review

28.02.2015
As consumers, our online lives are shaping how we behave in the offline world, and our short attention spans are no longer confined to the screens on our mobile devices. Brands must understand that these consumers never finish anything; they practice partial living, letting their ephemeral personalities come and go. For these consumers, the world is no longer about accumulating stuff; it is about accumulating experiences. By leveraging the need for experience, brands will have to create learning strategies as offsets of their marketing strategies in order to establish new customer relationships and maintain current ones. Can I offer classes that help my customers accumulate skills and master what’s important to them?
Be strong and resolute, presenting themselves as unified beacons in a complex world that is built on fragments. Offer evelatory service, ensuring brand trust to support and enable shared identities and lifestyles. As behavior becomes more fragmented, fleeting and omnidirectional, companies must also understand how data and the devices and platforms that deliver that data can be leveraged to create products, services and experiences that fuel consumer loyalty, build their brands and ultimately drive revenue. In the convergence of man and machine, many brands feel that the answer lies in data, and use of that customer data to predict and drive behavior.
While data is set to double in the next seven years, privacy and halting brand invasiveness is going to be key to consumers, according to LSN:Global. For brands, this means that instead of focusing on how to extract consumer data, brands should focus on how they can help their consumers’ non-digital identities. This is a concept that LS:N Global is calling “Everyday Enchatment,” where consumers can integrate and intertwine technology and craft.
Brands’ customer relationship management strategies will evolve in order to balance data, motion and experience in fantastic ways.
Marketers are seeing seismic shifts of our cultural understanding of ownership because of how value economies are shifting with consumers.
Humanity is being celebrated in technology as the distinction between man and machine continues to blur. For brands, future value in this new consumer culture means continual reinforcement of the brand’s commitment to its customers’ interests, values and beliefs. For those of you unfamiliar with LS:N Global, it is the international trends network at The Future Laboratory. Marketers need to adapt their strategies and shift their tactics in order to maintain consumer connection their brands. They yearn to have their friends pay attention to the grand narrative that they are crafting through their digital stories their building through the experiences they’re having and the things they are learning. Consumers do not care about the technology that surrounds a brand, they care about the technologies that connect their stories and peers’ worlds. Brands will be able to use awakening technologies (augmented, virtual reality) to use data in trusted ways to establish a customer relationship.
Advertising will look into consumers’ minds and use emotional recognition (software built into displays) to drive purchases or consumption of goods, products or services deemed relevant to them. Brands will have to determine the use of technology in their stores, how consumers will reach them at what touchpoints, and how that will drive emotional connection.
We now live in an economy where consumers can bypass brands to access goods and services from one another. Sites like AirBNB, NeighborGoods and Lyft will continue to play a major role in the ways in which people interact with products and services. Rather than fight the new value economy, brands need to understand it and learn how to co-exist in it. Because of their constant connection to technology and information, consumers are always on. The sharing of experiences validates that they have something to say and are an active part of something bigger than their individual self.
The only way they can do this is to become an entity themselves; inserting themselves into and tweaking reality of those in it in order to connect with them.
While TOR browsers and sites like Data Coup and CitizenMe help consumers control their digital footprints, it is important to note that consumers want all their devices to communicate and their information to sync. That relationship can then be translated between online and offline commerce as awakening technologies provide an unobtrusive connected experience between the brand and consumer.
What’s more, they will have to figure out how that technology uplifts consumers and makes them feel super human.
The continual connection drives them to continually consider the value of everything that is present in their lives. When brands figure out how to give consumers what they need through their new brand systems in a transparent and meaningful way, they will win. Brands will need to build upon technologies that have mass adoption instead of building their own. The need for connected, seamless sharing will help brands balance the need for digital privacy.
The trade of personal assets shows new, interesting behavior patterns in two-way trust between people.



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