B2b video marketing best practices 11g,cartoon video maker free online,create video for youtube free xbox - Review

24.09.2015
Youa€™ll be joining the 130,000 Smart Insights members from 80 countries who trust our advice to Plan, Manage and Optimize their marketing.
Sharing advice on selecting and using these tools to get better results from digital marketing was one of the drivers behind setting up Smart Insights and we'll soon be launching a marketplace to feature these tools - get in touch if you'd like to be featured in our new directory. However, the range of tools to gain insight is daunting and this has been highlighted again by the new Gartner Digital Marketing Transit MapA - newly updated for Spring 2015.
It's a great complement for Scott Brinker's Digital Marketing Landscape mapA which you may know - I personally prefer since it has clearer groupings of technology categories and specific tools shown by popularity.
To the south are the a€?business districtsa€? that connect with other parts of the organization: IT, sales and service, general marketing, business intelligence and general advertising, which is often outsourced to agencies. The stop in the center, labeled a€?digital marketing hub,a€? is the central station where all of the functions converge. In the northeast are services concerned with engagement quality: creative and user experience. Maps like this can help in reviewing tools available against what you currently have in place as part of reviewing your use of insight, so I hope some may find this useful - let us know what you think? Dave … glad you made sense of those because I was going crossed eyed with the joining up of all the different dots, inc. Even thoughA 71% of B2B content marketers use case studies, they are often an under optimized form of brand storytelling.
As part of our ongoing series on content marketing tactics, this post will share some examples and best practices of organizations leveraging case studies as part of their content marketing mix. Case study content can be multi-purposed in text, image, video and document types: web page, PDF, Word, PPT, Slideshare. Boring or underwhelming performance cited in case studies can do a better job of turning prospects away than engaging them.
MarketingSherpa does a great job of providing details in each of their marketing case studies, which you can find in their Library of resources. Google Think InsightsA site contains an impressive collection of resources including case studies.
Each case study follows a format of Goals, Approach, Results and may include a PDF download, creative assets or a video of the success story. HubSpot is another example of a company that has collected a large number of customer stories and case studies. Pinterest, as you can imagine, provides a more visual experience with their success stories.
Solution: How does solving this problem create a positive business impact?A What role did your brand play in the solution? Close it: Near or alongside the case study, include a call to action appropriate to the case study. Tandem Marketing + ConsultingStrategic marketing insights and action plans you can roll with.
A whitepaper may sound like it will just be text on a page, but that text needs to be easy to read (or skim) and supported with well-balanced graphics, whitespace, and callouts. Even if you’re starting with a branded template, like we did on this project, there are usually some elements that need to be created (like diagrams to explain complex concepts) that will be unique to the paper.
The client provided a 69-page branding guide plus a 78-page copywriting guide, which did an amazing job explaining the boundaries, requirements, and goals for us to keep in mind as we produced the deliverable. Even if you think your business is fairly straightforward, developing strategic guidelines makes life so much easier with each new marketing tactic you take on. Capitalize on a timely industry trend, controversial topic, or specific pain point that your audience has. Interviewing sales reps, strategy directors, and other internal experts helps identify important concepts, put meat on the bones with examples and case studies, and refine the point of view.
As you work through the content, the concepts can actually mature and become more structured.
Tandem Marketing + Consulting pairs strategic marketing insights with action plans you can roll with. The B2B Marketing BlogWebbiquity: 1) The unified management of SEO, search marketing, social media, brand management, content marketing and social PR supported by web presence optimization (WPO) metrics. Social media, content aggregation and curation, user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. How can B2B organizations, marketers and sales professionals adjust to, and thrive in, this new environment?
Barbara Bix and Olga Taylor craft an intriguing case for focused market research and targeting using the example of a violin virtuoso playing in a subway for $32, after having sold out a concert with $100 tickets just days before. Getting your attention by opening his post with “If youa€™re an entrepreneur, therea€™s something wrong with you. Tony Zambito outlines seven aspects of changes in the buying cycle brought about by social media and the explosion of user-generated content, including the importance of building an online reputation, understanding how social algorithms work, and producing real-time content. Tom Pisello details changes in the B2B buying cycle resulting from the immediate access to vast amounts of information now available online.
Bob Apollo shares five questions posed by Steve Prentice of Gartner in a presentation on the use of technology to drive business innovation, along with his interpretation of what those questions mean to those focused on selling technology-based products or services in a B2B context.
In this penultimate best-of-last-year post you’ll find a compendium of interesting, informative and valuable but difficult-to-categorize marketing-related articles and blog posts from 2010. Next week will feature the must-see Best-of-2010 season finale post here, then it’s on to new ideas and putting 2010 in the rearview mirror.
Kipp Bodnar shares more than two dozen marketing lessons gleaned from the MarketingProfs B2B Forum event, among them: repackage expensive content (such as white paper content) into different formatsa€”blog posts, webinars, bylined articlesa€”to get the most out of your investment. Brian Solis reports that social media is that area getting the biggest increase in B2B marketing budgets, explains why B2B vendors are embracing social media, and identifies which social networks are viewed as most effective in the business world.
Kerry Spellman shows how customer understanding, keyword research and content tailored to each stage of the buying decision process can be used together to shorten the buying cycle and bring revenue in the door more quickly. If you work for a small to midsized company and are concerned that your company hasn’t quite perfected its use of social media yeta€”relax. Details on five associations that can help online marketers keep current as well as possibly connect with future clients, including the Interactive Advertising Bureau (IAB), Business Marketing Association (BMA), and local interactive marketing association chapters.


Maria Pergolino highlights five entertaining and informative videos for B2B marketers on the state of the Internet, social media, changes in business buyer behavior and B2B branding.
Another noteworthy post from Holger Schulze, again focused on the B2B marketing process but from a different angle. Opening this post by writing “Look, we both know that this is linkbaita€”a top ten list combined with infographics, ca€™mon!a€”but you have to admit, ita€™s worth bookmarking or tweeting.
Judging by some of the presentations I’ve seen recently, a lot of people need to read this post. Heidi Jackman explains how to use social tools to make any live or web-based presentation more interactive and engaging for the audience. Eilene Zimmerman offers five tips for standing out from other candidates in today’s tough job climate, such as using social media and phone calls to conduct research on the company through customers and former employees. While the big job boards like Monster and CareerBuilder offer volume and convenience, they are also highly competitive; recruiters and HR managers may receive hundreds or even thousands of resumes for a particular position, making it extremely challenging to make yours stand out. This time-lapsed video presentation on differing perceptions of time is difficult to categorize, but fascinating.
Doug Levy contends that marketing has passed into its third major eraa€”as we’ve moved from the primacy of product information through consumer persuasion to a new focus on sustainable relationshipsa€”and lays out five principles for success in this new realm. Citing research from eMarketer, Brian Solis documents the continuing shift from interruption-based advertising to earned media engagement as the primary mode of marketing, as well as shifts within the social media landscape (e.g.
Mike Frichol notes the disconnect between b2b technology vendor messages focused on features, innovation, technology leadership or competitive advantages and the three factors that actually motivate b2b buyers to make a purchase. Eric Groves explains why low-cost, easy-to-use email marketing, online survey and social networking tools are essential marketing components for smaller companies. John McTigue presents four reasons why both inbound and outbound tactics should be included in any b2b marketing strategy. Greg Satell identifies the four most damaging ways in which companies try to measure marketing ROI, then suggests an alternative approach that is more complex but also more comprehensive.
This very concise (<250 words) post should be required reading, and re-reading, for every executive. Bob Leonard details 14 key factors for developing an effective b2b social media plan, among them: include input from sales, develop target personas, have a realistic content development plan, and build in analytics. Jim Nichols delightfully details marketing blunders to avoid, richly illustrated with graphics and examples, such as trying to outcool Apple, vowing to make up for it in volume, and marketing on attributes versus benefits. Maria Pergolino shares a thoughtful collection of quotes from leaders like Valeria Maltoni (“Your writing doesna€™t have to be boring just because ita€™s for other businesses.
Lawrence Mitchell shares lessons learned at MarketingSherpa’s October event about optimizing the marketing funnel, scoring and nurturing leads, and using advanced analytics to increase the ROI of marketing activities.
David Meerman Scott contends that marketers need to adopt real-time platforms and practices for lead generation, much like Wall Street traders have done in the financial markets. When I'm talking at conferences I often see mostA pens to paper when I'm recommending the many freemium tools to gain insight to improve results from marketing. Gartnera€™s digital marketing transit map presents a comprehensive landscape of marketing technologies that will enable organizations to see every kind of service and technology that is available and how they relate to each othera€?.
Successful digital marketers use a variety of content marketing tactics to tell stories according to the goals of both brand and customer. Case studies provide a structured problem and solution format that provide context, situation and challenges that the reader can empathize with. Case studies can serve a role in eBooks, white papers, guides & best practices, webinars and conference presentations. Case studies need a beginning, middle and end focused on the customera€™s perspective a€“ just like all other content.
Too often these days, they’re presented in a formulaic manner, but when thought of as stories, they can be powerful. As a long time publisher of best practices, industry news and reports, expectations are high with MarketingSherpa. As you can imagine, the search function is impressive but there are also a variety of ways to filter based on: Industry, Marketing Objective, Ad Type, Technology, Audience, Region and Type of Content you want to view. The previews for each case study include summary, bullets, a photo of of the customer with a testimonial, and clickable keyword tags. There are just a handful of case studies, which is something I think a lot of mid market or new companies can relate to.
We respect your privacy.PhoneThis field is for validation purposes and should be left unchanged. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing.
We respect your privacy.EmailThis field is for validation purposes and should be left unchanged. There’s nothing like a skilled designer to make your paper memorable for your target reader.
This saved us lots of trial and error and avoided extra review rounds, yet ensured we stayed on-brand.
The last thing you want to do is continually update the executive summary as the details change, so save that section for last. Your email address will not be published or shared, but you will receive an automatic response if your comment has a reply. Here are several conclusions from the report that may be at least bit more unexpected and noteworthy. 42% of respondents said that converting leads into customers was among their top challenges. Finally, at least somewhat surprisingly, few marketers view current economic conditions as a significant problem. Marketers need to think like publishers not only to improve their company’s visibility in search (which is where 93% of B2B buying cycles now start) but also to address the differing information needs of buying team members, at different stages during the decision process. Prospects often don’t surface until much later in the buying process than they did just a few years ago.
Find out here in some of the best blog posts and articles of the past year offering strategic guidance and insights for B2B marketing and sales executives.


You have a genetic predisposition for risking it all…You are a masochist who is mentally prepared to run an ultra-marathon with an invisible finish line. The pieces presented here range from an extensive list of marketing cliches to avoid and tips to shorten the B2B buying cycle to guidance on branding, presentation skills, freelancing, job hunting and more.
Building upon the Pragmatic Marketing framework and the RocketWatcher framework, Holger presents his own elegant 4-layer model, with marketing knowledge at the base and progressing through business strategy and tools & content to the marketing tactics layer at the top. Bronwyn Saglimbeni highlights several techniques for making presentations more dynamic and useful, such as focusing on the needs of your audience, involving them in the discussion, and fearlessly being yourself. Factors like where you live, what religious beliefs you hold and how stable your family life has been all contribute to your perception of time, e.g. Bob Apollo suggests a three-phase plan to re-architect the sales and marketing process to better reflect today’s business buying process. He explains how such systems can work and what marketers can do today to get started down this road.
I've kept this map for reference - here's the new Digital Marketing Landscape mapA from Scott for 2015 - checkout the difference.
I’m a big fan of infographics, but could have done with some some simple tables for the technology landscape ones. Case studies also supply insight into how a problem was solved, paving the way for the solution and measures of success.
A But they can also be a great awareness builder and credibility builder for the brand as well.
A Here are a few specific examples of companies successfully using case studies in their content marketing efforts. A Obviously Google has substantial resources to create nearly 700 case studies, but there are lessons to be learned from the case study content and how users find that content. Effective case studies are stories that connect with the reader on an emotional level and at the same time, provide intellectual justification a€“ data. But don’t overlook posting to services like Slideshare or repurposing for use in articles, reports, webinars or conference presentations. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing. But its usually better for the finished product to start with a big serving of recommendations, and edit down, rather than try to whip up fluff into something of a respectable length. For high-value business products like enterprise software, servers,A  and production equipment, this is the job of sales. Only about half say the same for tactics like PR, content syndication, blogging, or social mediaa€”though those efforts are vital in increasing a brand’s overall web presence, which is vital for improving search engine rankings and ultimately driving more website traffic. Buyers are better informed (and expect sales reps to be better informed about their industry and likely challenges as well), and often need only a few key questions answered (most critically, price) by the time they contact a sales person. Yet, you are confident in the pursuit of your destination,” Lief Larson of Workface goes on to list 10 survival rules for entpreneurs. What you will find however are an extensive and insightful list of 101 over-used ideas to avoid, from the lightbulb (bright idea!
This outstanding compilation lists niche sites for career opportunities in fields like accounting, advertising, banking, design, engineering, health care, higher education, IT, pharmaceuticals, public relations and more. What conceptual models are we basing our marketing assumptions and practices on, and what new models should we be thinking about? In fact, more B2B purchasers start their research online than B2C — with peers representing one of their most important resources.
A One of the biggest mistakes I see companies making is that B2B marketers assume that they must get a product endorsement in order for a case study to be effective. With so few case studies, there is no categorization but that’s something Pinterest will want to consider as they add more. Use raw data points, percentages and general quantifiables as appropriate.A Results must be compelling, remarkable, impressive! But for low-value, frequently purchased, commodity-type products, marketing often is sales. About 40% of marketers also identify lack of high-quality data and audience insights as key challenges. Whitepaper and eBook downloads are by far the top producers of leads, according to 59% of respondents; just 4% say the same for podcasts. Not.) and the baton pass to the mountain climber, the Post-It note and of course the ubiquitous handshake. While most are active to some degree on Twitter, Facebook, YouTube, LinkedIn and blogging, none exhibit a truly consistent, integrated social media presence. As long as it’s relevant and compelling, a story that conveys a solution to a problem in human terms should make for an effective piece of content.
Each is written by a professional journalist and includes: Summary, Challenge, Campaign (with specific steps), Results and Creative Samples.
What HubSpot does really well is the ease of navigation, the summaries and calls to action.
LinkedIn is viewed as the most effective social platform for lead generation; Vine is the least.
Most importantly, tactics, implementation and results information is provided in a story format using conversational language. As we shift resources from traditional outbound marketing to inbound attraction marketing, how should we (re)organize to support that? What these case studies might lack in terms of visual fanfare, they more than make up for in terms of depth and insight. A In terms of the case study content, the combination of summary, web page, PDF and video provides different users with format options to choose from. As we rely more on all of our employees (not just marketing and PR) to represent our company through social media, how do we train and motivate them to do so effectively?



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