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11.04.2016
Build your expertise by enrolling the challenging programme of study and research in Digital Marketing! Digital Marketing Courses (DMC) offers professional training programmes in online marketing field that helps you become an expert in just 45 days!
Few reports claim that Facebook’s organic reach is reduced in order to force business pay larger amount for better exposure, which is the reason why Facebook’ stock price keeps growing up!! Google has started a research with a completely new design for search results, which ultimately allow any brand, celebrity, or organization, have a committed Twitter-like feed built right into the corporation’s search engine. Do you have a local business (such as restaurant, pet shop, or a retail store) that does not make money as you expected? Digital Marketing Courses is an education arm of Zuan Technology, a leading SEO, Web designing and Web Development Company in Chennai having its remarkable existence for nearly half a decade. Getting the digital marketing mix right is one the the key areas our automotive customers want to focus on and rely on our advice. There was a time when just finding roughly what you were looking for was good enough – enter Google stage left. Search engine optimisation – getting in front of customers is a top priority but can take a while and it can also be expensive if you use an SEO company that sees you as a cash cow to be milked while you wonder what on earth they actually do.
Google Adwords (PPC) – Online ads undoubtedly drive traffic but can be expensive if not set up and handled correctly. This entry was posted in Automotive marketing, Content marketing & SEO, Email Marketing, Social Media on September 25, 2013 by Edward Legge.
Edward Legge has spent 19 years in the automotive industry, having started out selling cars. In thinking about retail … this helps illustrate the tremendous challenges they face.
In this super post by SEOmoz, you’ll learn the difference between foundational content (content that’s basically about your product) and community building content (content based on what you know) and how you can include both in your content strategy. This is actually a great slide-deck by Hubspot that gives 20 awesome little tips on making your Calls-to-Action work for you.
This is a really helpful post by Unbounce which talks about Landing Page Pre-Abandonment i.e. From the Kissmetrics blog, this is a neat post on the three techniques Marketers must know when analyzing data. This one from Content Marketing Institute talks about 5 brilliant tools that you can use to run a zero budget content marketing campaign.
This in depth article from Harvard Business Review talks about the changes Marketing Agencies will go through to adapt to new marketing.
The digital marketing training offered by our institute in Chennai will guide you to plan, manage and execute internet marketing campaigns that generates leads and sales to your business. Google’s 15th birthday (today) got us thinking about how things have changed across digital marketing as a whole, not just within the automotive sector, and how the digital marketing mix has evolved.


Inbound marketing refers to channels such as search engine optimisation and social media – these channels are designed to draw consumers in to your brand or business through discovery by gaining interest. Whether it be news, blog posts, video or any other type of content, this is what enhances your web presence, and that’s what Google and web users like. We know it to be tremendously effective provided the content is good – sloppy, boring, irrelevant emails will have customers reaching for the unsubscribe button very quickly. They provide a quick solution if you need to get your stock in front of people in a hurry, but present a unique challenge to non-franchised dealers due to Google’s handling of trademarks. These still have their place but it can be difficult to measure their effectiveness, unlike digital marketing.
Marketing should focus on driving traffic to the website, which then converts that traffic into leads.
Some dealers swear by them, others avoid them like the plague and still sell plenty of cars. Cost effective and a proven sales tool, email campaigns can produce immediate tangible results.
An element of your success in SEO is related to how well your site is built, and whether it is set up to enable you to capitalise on your content. In the long term, social channels will prove to be incredibly important and those who don’t invest in them now will regret it. Ed worked in a retail sales environment as a salesman, dealer principal and digital marketing lead is well as doing this within an agency. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). You will learn how to use the digital tools and techniques effectively for a successful campaign.
This article will help you with all the ideas to gain new clients online for your local business!
We want instant, relevant answers to our search queries, we want a great user experience when we are buying or researching and lightning quick responses if we ask a question. In the distant past, the number of links pointing at your site made a difference to rankings but things have changed. It provides fuel for social media and email marketing and can be the reason people keep coming back to your website. A website is a conversion engine and should be optimised as such with strong calls to action, the ability to host and share content, offers, stock and information. At the very least you should be able to quantify you cost per lead and cost per sale, and this shouldn’t necessarily be what the sales portal reports back!
It is the focus of attention for any marketing activity and the tool that turns website visitors into leads and customers.
They need to be executed well and should drive you to constantly expand and manage your database and think up new and creative incentives to communicate to your customers.


Content creation should be directly linked to and compliment regular marketing campaigns and content will ultimately drive your success in search rankings. A good short term strategy whilst waiting for longer term ranking and social media goals to come to fruition.
It still has it’s place in the marketing mix but for many it has become more of a luxury than a necessity. Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
The post explains why landing page pre-abandonment is so expensive, how to determine if it’s affecting you, and what you can do to run a better overall campaign.
It’s worthwhile getting your SEO provider to explain what they will be doing while they optimise your site and how it will help. In the context of car sales, this could be information on changes to the law, car tax, vehicle specifications, the latest brand news, finance, your business  - anything that’s useful or relevant.
It’s an effective data capture tool (although your connections are free to end the relationship at any time), it definitely sells cars over time, allows you to get your PR message (still important) out there,  and is a great customer service tool. Additionally, it should capture data, and be equipped to generate data on where your leads and traffic are coming from – both on and offline.
Some will meet long term goals and drive the correct behaviours in your business (social media, for example).
Technology such as Live Chat, car valuations and online service booking play an enormous part of turning web visitors into customers. If they spend a lot of time talking about link building and can’t explain what type of links they will be building, how many they expect to achieve and where they will be coming from then you should reconsider using them. If web users like it, they’ll share it which gets your brand in front of potential customers. We would consider online reviews to be part of this mix and these will continue to grow in importance. Others will provide a quick fix in areas where you may be weak -all of them compliment each other.
Effective management of leads and responses is absolutely key, as is effective crunching of the data your website provides about your customers and visitors. SEO has slowly given way to content marketing, but a search optimised website and effective use of meta data are still very important and there are no two ways about it – a site that ranks well in search will drive valuable traffic and enquiries.



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