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The mobile applications are a great decoy for achieving notoriety and engagement with the brand. Kraft, the major food company in the United States, launched in an application called iFood Assistant. The internationally renowned car company Audi, launched an app called Audi A4 Driving Chalenge.
Football fans have been ‘second-screening’ in front of their televisions since the earliest laptops. Synapse developed a product where users’ would get access to offers on their lock-screens for 60 seconds and could save offers they liked and wished to cash in on.
The Bluebook is a lifestyle guide and voucher book that gives exclusive discounts on all categories related to food, wellness, health, entertainment and leisure at more than 500 outlets in Bangalore.
Niffler app is a one-stop destination to find deals from offline merchants across categories including food and drinks, spas and salons, apparel and home decor. Wooplr helps people discover new products from stores around them through genuine recommendations from friends and other social influencers through an app.
Mobile Ad Prices Up 50 Percent In The Fourth Quarter (MoPub via Mashable)Mobile advertising prices rose dramatically in the fourth quarter of 2012. Click-through rates during the holiday season not only performed well in December, but remained high on both iOS and Android platforms well into January, even surpassing click-through rates in December. Much like previous studies, the overall traffic distribution between iOS and Android has changed little over this long time period, with no noticeable long-term trend emerging. At the same time, the percentage planning to buy a Samsung smartphone in the next 90 days has soared from 13 percent to 21 percent, an unprecedented eight percentage point gain.
The big surprise is that users of Microsoft's Windows Phone operating system (53 percent) now rank it higher in terms of customer satisfaction than do users of the Android mobile operating system (48 percent), a clear sign of strong user satisfaction with Windows Phone 8. The highest priority, as per most marketing objectives, were sales conversion and revenue (63 percent), followed by lead generation (55 percent), engagement (50 percent) and brand awareness (49 percent). Mobile Was Huge At CES This Year (Digitas and Brandwatch)Digitas and Brandwatch released new research that reveals what truly resonated at CES. Big box retailer Best Buy is using location-based mobile ads to drive consumers in-store to check out Sharp’s line of televisions.
The ads redirect users to a landing page where users can browse Sharp TVs by scrolling through the page.
The ads also incorporate social media by letting users “like” Best Buy’s Facebook page, which helps the company ramp up its social media repertoire. There has been a lot of recent mobile news with big box retailers recently, showing how mobile plays an important role for retailers looking to drive in-store traffic and bolster online sales. For example, Home Depot recently ran a commerce-enabled mobile ad campaign that let users find the nearest location (see story).
The purpose of Best Buy’s mobile ads are to showcase that Sharp TVs are on sale, giving shoppers an incentive to buy the TVs on-the-spot. Additionally, by giving users an option to either find the nearest location or buy via a mobile site, the ads cater to both tech-savvy consumers and shoppers who might not be comfortable making a purchase via their mobile device. This device is what we first see and check after we wake up in the morning and the last thing we see before going to sleep – the perfect relationship.
This application allows you, among other things, buy new clothes that arrive weekly from the galician store through your mobile phone, without you having to go to the store, as well as finding pictures of their catalogue, look book and collection.
Its distinguished image and its peculiar capacity of functioning even with wind have maintained it popular in the market from the year of its origins.

I can shop without waiting in line and can actually see every item in their store and always find a deal. The app provides a curated list of coupons for anyone who is looking to make a purchase online. All of these products are curated and recommended to each user as per their individual taste. Co-Founder Mayank Bhangadia says, “At roposo, we have created a giant online playroom with millions of fashion products, and are creating a hang-out for fashion addicts around it. They will also be adding more intelligence such as push notifications based on location, time of the day. It is a community driven website where users post deals and coupons that they have found around the internet, and can interact with one another. The site registers up to 60,000 visitors a day and easily reaches 1500-2000 transactions a day.
It has 3,000+ active offers listed across 15,000+ stores. The team has also partnered with big brands like McDonald’s, Ammi’s Biryani, Birdys, Cafe Moshes and Four Fountains De-Stress Spa to provide exclusive offers for Niffler users. Wooplr helps businesses with a credible online presence and provides them a platform to reach out to new customers through word of mouth marketing. No personal information is collected, stored, or distributed as a result of your visit to our site. In fact, you probably have a laptop and a tablet to go with it, according to Forrester Research.
The metric for effective cost per thousand impressions (eCPMs) was up 50 percent, new data suggests. As of early January, Chitika Insights took a look at how Web usage shares compared between the two systems, spanning from May 27, 2012 to Jan. That's down from 71 percent in last quarter’s survey, conducted just as the iPhone 5 was being released.
Each location features a click-to-call function and a map to help users contact Best Buy directly. According to MarketingProfs, we dedicate approximately 80% of our time checking an app on our mobile phone, which is 94 minutes on average on a daily basis. Mobile internet usage (and engagement with mobile advertising) increases while TV commercials are on during matches. The app has discount codes from over 120 online stores like Flipkart, Myntra, Jabong, Makemytrip and many more and featuring 40 categories which include travel, lifestyle, clothing, electronics. They also have the capability to send notifications through Spotify, Netflix and other streaming services and play a song,when they detect that the user has plugged in their earphones and is not on a call. At present, there are 300 outlets in Mumbai that offer Niffler-exclusive discounts and the number is rising exponentially.
Generation Y (defined as 24 to 32-year-olds) are at the pinnacle of Internet adoption and activity.
A new report from real-time bidding exchange MoPub tracked its network of 30 billion ad impressions in the fourth quarter of 2012 to reveal spikes in mobile ad prices.
Therefore, if you are capable of creating a useful application that responds to a day-to-day necessity or which has differential value and it’s also easy to use, the app can actually find its small space on mobile screens all over the world. This app changed its name into Starbucks for iPhone continues existing and being widely used.
Two of the achievements of Kraft are that they could get the users to pay their application (99 cents) and that the application included advertisement. The downloads exceeded 10 million and since the day of its launching it was always in the top ten iPhone downloads. The aim of the game is to drive through the road cones using the accelerometer of the iPhone.

It has a separate category for discount coupons offered by various banks like ICICI, Citi Bank, SBI, etc.
The space for this sort of an idea is still growing, with about 40-45 startups vying for a piece of the market. At present, it has a strong community of shoppers out of which 80% are women, who share fashion inspirations and the latest trends on the go.
They are the most likely to own multiple connected devices (like smartphones, tablets and PCs), and are increasingly mobile. It’s a free application, but you have the option of personalizing it by paying 99 cents. Generation Y has a 72 percent adoption rate for smartphones and uses them for all varieties of interaction with information and communication and commerce. About a quarter of the denizens of Generation Y have tablet computers, like iPads, or Android slates.
Football fans are not restricting themselves to only sports content while second screening during a match. Targeting content verticals is not as important as targeting audiences and their context.4. As for the type of mobile advertising they’re most responsive to, 33% say they want to watch ads that are entertaining and creative. Walmart announced that it will sell the iPhone 5 off-contract for a plan that costs just $45 a month with unlimited data, text, and voice, and another that gives you unlimited international calls for more than 1,000 destinations in a bunch of countries for just $60. So bring out all your creative firepower (and think outside football, too) to engage consumers with advertising that they like and are responsive to.Contact us, to learn more about how InMobi can effectively help you address your target audiences during events.
That creates a whole new opportunity for developers to reach a part of the world that is only just waking up to a reality of always-on and always-there Internet. It's worth noting that native applications are no better than HTML5 applications when it comes to the network.
There are three key problems in mobile networking to consider: high latency, unreliable networks and switching network conditions and battery life.
Your application still needs to work and this is where the HTML5 networking APIs fall short. To make this work for users, we need to tell the user that everything is done, while decoupling the user interaction from the state of the network request. One day there will be a HTML5 based API which take these problems into account and solves them universally. This is the second time in the past three years that Starbucks has received this prestigious award, which is an impressive feat in the competitive world of mobile advertising. In recent years, the company has implemented a mobile-first strategy never before seen in the mobile marketing arena. Their approach spans the spectrum from the advanced technology of augmented reality and QR codes, to the more traditional channels of mobile apps and SMS. Facebook is still in the early stages of developing ads for users who access the social network via mobile devices instead of desktops.
Features such as Facebook Exchange, which helps companies target ads based on users’ past Web activities, will help boost sales this year.

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