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10 tips to make your cleaning efforts more effectiveONE 15-minute task each day of the year.Details about how you can customize your SC365 experience & get rid of your "problem area" for good! One of my biggest takeaways has been that you can’t just read about a particular subject. The greatest benefit of reducing the amount of time your check email is that you aren’t constantly refreshing your email account. If you’ve ever heard of context switching, you know that it can wreak havoc on your productivity.
I’ve found that there is little reason to get email notifications about discussions happening on social media. Consider customizing your Spring Cleaning 365 experience to start this series from the beginning OR choose another area in your home to clean and organize. Check in when you’re finished in the Spring Cleaning 365 accountability group, in the comment section here, or on Facebook. A break down of how different forms of content can be viewed when planning marketing and PR activity.
EMAIL NEWSLETTER DESIGN BEST PRACTICES 2012Very important over the conducting an email years. Rather, in today's marketing environment, email appears to be more effective for nurturing prospects than lead generation, the study reports.
Content types such as freebies, discounted services, limited time offers, and personal, text-based emails are less popular among those surveyed. About the data: Findings are based on a survey of 100 B2B marketers in the US, conducted in June 2012 by Pardot, a cloud marketing automation software provider. Join over 600,000 marketing professionals, and gain access to thousands of marketing resources!
I am curious how all of you are using email marketing with all of the increasing anti-spam regulations.
As long as you provide useful information segmented by users, the customer engagement shall remain high.
Brian Solis shares why great products, creative marketing, and delightful customer service are no longer enough to win customers. Presented by: Paul ChaneyIn just 10 minutes, we'll share six practical tips that will help you tap into your online community to grow your business and benefit your customers. In this 22-page guide, you'll learn how to identify the key hires to get your team started, what traits and skills to look for in your key hires, how to manage freelancers, and much more! Through eight simple to follow, well-defined steps, SmartTools: Email Campaign Planner will help you establish an effective email marketing program to gather and convert leads. Presented by: Mark Lerner In just 10 minutes, you'll learn three simple steps to source quality influencer video and use it to impact your bottom line in a meaningful and measurable way.
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Three of the best practices for real estate professionals to maximize their email marketing efforts.

Content We’re all scanners these days when it comes to reading email, with most of us only looking at an email for a few seconds! Metrics Tracking how your emails are received through open and click-through rates helps you adjust your approach to best connect with your target demographic. Sequencing Consistent engagement and communication with your candidates throughout the hiring process is critical. Effectively using email is one way to gain advantage over your competition by staying engaged with key talent. Some 122,500,453,020 emails are sent every hour, so marketers must master the art of getting their email seen in a crowded inbox.
The following tips from Madison Logic's infographic features 10 email marketing best-practices that can get your emails noticed.
As for the email itself, "focus your message to fulfill the promise of the subject line," Madison Logic suggests.
There are a lot of new tools in a marketer that are getting a good amount of attention these days. I want to see this infographic because I'm a new user of GetResponse and I want to learn useful stuff. Instead, you can use it as a tool to work instead of your email (other people’s agenda) driving your work.
But since I get more work emails than personal, the fun, personal emails would be covered up by the plethora of work emails. Well, blurring the lines of personal and professional emails puts you in a continual mode of context switching. If you’re serious about keeping your email under control, you will check and respond to email at your designated times. So, use a service like Boomerang or to write emails now and have them delivered later. If you receive and email that requires more than 2 minutes of work, add the action item to your to-do list and schedule time to complete it.
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Among those surveyed, 50% say email marketing will be less relevant in five years; however, nearly the same proportion (47%) say email will still be relevant. Email marketing is a part of the bigger content marketing strategy and you need something that will make people want to sign up and receive your emails.
Email is an essential part of the recruitment process and one of the best ways to interact with candidates.
Your emails are an opportunity to personally represent and promote your company to candidates. If you can quickly connect with the candidate and deliver high quality, direct information, you’ll get great response!

Promote your social sites and provide information on how they can connect directly with a recruiter, other employees, or job seekers.
When your emails create a positive, welcoming, personal experience, candidates will not forget you! Surprisingly, Madison Logic found, punctuation isn't necessary and capital letters produce a lift in engagement. For example, users are 22% more likely to open an email if they are addressed by their first name.
But don't forget about old, yet reliable and faithful tools that can still really help you get the most out of your marketing initiatives. And I ONLY give my personal email address to people who will contact me about items outside of work hours. Ordinarily, most people start prospecting by offering something like a whitepaper or an industry report in exchange for name and email.
Images give subtle clues to candidates about the type of culture they can expect—and get excited about. Remember that many photos don’t open in preview mode, so get the written content in there up front!
Run different tests with your email campaigns to see what will work best for your audience. This type of email should let the candidate know what the next steps are and also direct them back to your career page. What do they want to know about the job opportunity, your company, and your recruiting process? A follow-up email can be sent later with an appreciation note and additional information on your company. We're just trying to reach out to people we met at trade shows and meetings who are likely to be interested in our company.
You can also set up a series of short, culture-related emails that feature employee testimonials, stories of employee events, community involvement, and other company information that would appeal to candidates.
If someone unsubscribes, we honor their request and remove them from our database.So how are all of you doing it?
The purpose of your email is to open and promote a relationship with the candidate, and get them interested in your company. How is it lead generation if you can't email them without already having secured that permission?

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