Brand manager vs marketing manager,marketing plan definition and meaning,video production company job description - Plans On 2016

02.04.2015
From a PPC Marketers perspective, Startups are looking for every  advantage they can find to help launch their product or service to their prospected audiences.
In this post, I will discuss a few reasons why having a PPC Marketing Consultant at the disposal of a VC can be a pretty good decision.
Today where new companies are spurting up all over the world and advertising budgets are usually at a minimum, PPC Marketing can make a difference. In some cases, a VC's portfolio company might be in need of some "new and fresh" ideas of an outside consultant in order to "kick start" revenue growth.
Perhaps, those companies who already have "in-house" staff that would not need to hire a Full-Time Consultant, but need an expert to come in and evaluate everything could be a very "cost effective" solution. For a Venture Capital Firm, whose main interest is to make sure their portfolio companies are profitable and continuously growing, having an experience PPC Marketer at their disposal is "no-brainer". When thinking about starting your own business there are many things that you need to consider and choosing online tools are often one of the last things to consider.
One of the biggest influences in starting your own business is not a big advertising budget, but testimonials and referrals from past clients or colleagues. There are many weapons of choice in PPC Marketing, but try and stay focused not only on budget but also what you need to on-board and keep a client happy.
When it comes to starting your own PPC Marketing Consulting Business, it's important to leverage your strengths, learn from past client experiences and above all else be transparent.
Case Studies have always been the best propaganda tool put out by the advertising platforms in order to stimulate interest and convince advertisers to start spending Ad dollars with them.
There has been this _"soft, fuzzy" Aura_ that all interactions within Social Media platforms will eventually lead to a customer later in the cycle. All online advertisers need to realize that Social Media (even though cool and popular) is not the same as PPC Marketing. Don't get me wrong, Internet Marketing Conferences are a "No-Brainer" to attend whether your a newbie or seasoned professional.
Ahh, ever feel like you have signed up for a gazillion different services that offered free trials and not sure which ones to use? SOLUTION: Before you signup with anyone, don't focus on the Free Trial, or the awesome "swag" you received from the conference. Case Studies are a great source for understanding the successes of a particular experience that allow the reader to adapt to new ideas and strategies. If you are a Startup that needs "Big Agency Results" from a small budget, hiring a larger agency is not exactly the best alternative. I have seen too many times when Startups spent too much too early and it completely ruins their chances for sustainable growth. I know it's important to get as much feedback as possible when starting or launching a new company, however getting advice from people who think they know PPC Marketing because they read an article or attended a conference can be a slippery slope. SOLUTION: Soak up all of the feedback you can get and label these new ideas as "TEST" Campaigns and analyse the heck out of them. How many times have you seen Marketing Directors simply create excel formulas which magically forecast the future of online marketing revenue based on a single monetary amount. Since starting my PPC Marketing Firm back in 2008, many of my clients have been start ups which needed "Big Agency Results" from a small, boutique firm. It's no surprise that eBay's Profits were damaged by the Google Panda 4.0 Algorithm Update where they lost an estimated 80% of it's search listings. Since eBay has lost revenue to Google Panda, they are opening doors to force advertisers to pay their way to the top. In a recent article in the Inside Adwords Blog, entitled "Charge up your phones with call-only campaigns" Google rolled out "CALL-ONLY" campaigns where advertisers can have their text ads just show a phone number, short description and a call button.
Well, the first thing to optimize is the CTA (Call-to-action) for this, as we already know consumers will make a phone call and not click. There is a quote from one of my favorite movies that truly struck a cord with me through the years and it's never been more relevant now with regards to PPC Advertising on Social media platforms such as Twitter Ads and Facebook Ads.
Back in 2005, when I was managing the PPC Strategy for an Automotive Catalog Company, I relied on Google and Yahoo to compliment a TV Show on the SpikeTV Network which was promoting the products from the Catalog.
In order to maximize this strategy, here are a few things that need to be addressed before the advertiser spends a penny.
Today, our population lives in a seamless world of receiving information from smartphones, tablets and computers. Ahh, remember the days when It was just Google Search, Yahoo Search and Bing Ads were the only platforms that Search Marketers had to worry about? Remember the old saying _"Fish where the Fish are"?_, well that is an understatement these days. Alright, it's quite obvious that these INSURANCE COMPANIES are spending tons of money on these very entertaining TV commercials and we can all agree that they have succeeded in cementing their brands into our subconsciousness.
This chart tells us many different stories on the evolution of how these companies expanded their PPC visibility over time.
Based on this chart, it's obvious why Statefarm is not spending as much as Geico on PPC because they are dominating in Organic Search.
Typically, it has been the 3rd party software companies that provided BID MANAGEMENT SOLUTIONS for Adwords and Bing Ads platforms. Another concern about Google's new Bidding Guide is their contradiction to the Quality Score Model which they have evangelized for years to advertisers.
Our communities are discussing these topics and more – you can get up to date on all the news here!
Mobilegeddon felt like a lot of hot air the first time around – will it make a bigger splash this time?
But still, Robert Charlton suggests that emulating competitors isn’t always the best strategy and, furthermore, with Penguin on the horizon a potentially risky link building campaign is hardly advisable. The freelance lifestyle can be exciting, and the freedom that comes with it is exhilarating… but getting started is stressful! What emails would you actually respond to, how would you build a portfolio, and how do you network?
Here’s an interesting discussion and story, picked up from a monthly SERP update thread on WebmasterWorld.
Well, your titles now have 70 characters to work with instead of 60, and your descriptions could be increased by up to 20 characters. AdWords offers several types of ad extensions that can be used to provide useful information to customers.
In this post, we will explore a few key ad extensions, the features they provide and how to implement them into your campaigns.
Sitelink extensions allow advertisers to display a short list of links to internal pages of their website that customers might find useful directly in the ad. If you don’t have Google My Business (we highly recommend you do for most business), you can select Manually Entered Addresses and +New extension. Looking more specifically at PPC ads, let’s delve into Google AdWords Search Network text ads and go over best practices for writing enticing ad copy. The headline is the first thing potential customers tend to see when viewing your search ad. At 35 characters, the description lines (1 & 2) give us more room to draw in customers.
Making sure to follow a few best practices when putting together your text ads will go a long way in having a presentable ad that draws the customer’s eye to drive click-through rates.
Once your ads are written and implemented into your ad groups, we can turn our attention to ad extensions, which provide an additional way to use information and links within your Google AdWords ad.
A two-step optin is when a user first sees to action and after clicking it accesses the form to opt-in.
It’s been tested and proven to be a very effective way to collect leads which is something I am going to play with as well.
A double opt-in means requiring two opt-in actions before a person’s details get into the list. A two-step opt-in means letting a user click twice before they can type into their details in the form: First they click on a banner, a button or a link and only then they get to see the form to complete.
The broken logic in me has always suggested that the easier you make it for the user to complete the form, the more of them will feel like doing it. Saying yes to a small request (in this case clicking the link that invites to subscribe or download) predisposes you to say yes to a bigger request (in our case, to subscribe). The food-in-the-door tactic is based on the notion that if you get someone to agree to a small request, the person will later be more willing to comply with a large request. After creating your PPC account structure and establishing standard campaign settings, it’s time to start researching and adding keywords in your ad groups. Having a descriptive keyword list that characterizes your product or offering precisely will help put your ads in front of a relevant audience searching to find the solution you can fulfill for their problem. Moving forward from here, we’ll dive into techniques and strategies for building successful and relevant keyword lists.
After developing that initial list, using the Google AdWords Keyword Tool is an excellent way to start expanding that initial keyword list you started with. The Keyword tool works by taking an existing keyword list or your website URL and generating new related keywords. By using the Google search suggestions feature, you can find a variety of new keywords you may not have identified yet.
Exact match keyword will allow ads to be shown only if the search query is exactly the same as the keyword. When selecting your keyword match types, remember that there is no perfect way to assign them. Once your ad group has built out keyword lists and match types assigned to those keywords, we can direct our attention to writing ad copy. If you want to be successful in SEO, climbing the ranks of search engines and earning more visibility and traffic for your brand, then you need more inbound links from high-authority sources.
Getting any job isn’t easy, but when it comes to online marketing, the process is further complicated by the many paths you can follow. Chances are, you want to land a job in online marketing because you’ve been inspired (sometimes subconsciously) by your favorite brands. Microsoft’s venerable spreadsheet software is so old it practically predates online marketing, but any modern marketer worth their salt will confirm it is one of their most relied upon tools.
As an online marketer, you’ll be doing lots of post scheduling, analyzing and testing, and Excel will likely play a central role in all of those arenas. These are two things you’ll be aiming to do for businesses, so start as you mean to go on and set an example with your own social profile.
If you’re absent from any social media services, create accounts and learn how to use them. Potential employers will always hunt you down and suss you out on on social media before giving you the keys to their online presence. Hone your skill by starting your own personal blog (if you haven’t already) and familiarize yourself with services like WordPress. If you have neither the time nor the money for good content, you have neither the time nor the money for good business.
But never settle for second-rate content to hit a deadline, spare someone’s feelings, or meet a quota.
This post is the second in a six-part series written by Portent’s small business team outlining the fundamentals in building your first PPC account through Google AdWords. Once your account structure is solidified, it’s time to create your first set of campaigns. Once your campaign is named, your next step is to choose the type of campaign you want. The Search Network is a group of search engines that allows advertisers to sponsor text ads appearing after a user searches using a keyword or string of keywords.


The Display Network is a huge group of partner websites that display both text and banner ads. Are you a locksmith and potential customers want to find you when they’re in a pinch and scrambling for help on their mobile device? Pro-tip: To leverage device bid adjustments, think about what devices your customers use to find you. Targeting can be broken down into geographies by country, state, city, zip code, Nielsen DMA region and even congressional district. The bidding and budget section in the campaign settings allows advertisers to not only set their daily budgets but also how baseline keyword bids are determined in a campaign. Within AdWords, you have two core options for making keyword bid adjustments–manual or automated. After determining which campaign bidding method to use, it’s time to set up a daily spending budget.
Pro-tip: Manually setting your keyword bids provides an advantage if you have the time and ability to do so. After getting through these standard campaign settings, it’s time to move forward in our Google AdWords campaign building. The post Building Successful PPC: Understanding Campaign Settings appeared first on Portent.
If you have a solid content marketing asset to publish, you’d better use lots of great tools to promote your piece as well as to monitor those helping you promote it.
Thanks to their advanced searching, sorting and filtering capabilities, spreadsheets (Excel and Google Spreadsheets) make the most sense for creating that Twitter archive.
The best part is that it will fetch and export tweets and retweets allowing you an easy Excel export.
However, they have to be careful no to "bet the farm" too early especially when VENTURE CAPITAL FIRMS are investing.  With all of the popular marketing tactics of growth hacking and social media being forged into the generalized marketing strategy, its important not to lose focus on the basics. Having a PPC Marketer available_ (of course with a solid reputation and a high level of past successes)_ can take the ease off of everyone, because it eliminates all of the pain of vetting out different vendors and references, etc… so they make a smart decision on who to hire.
However, I have learned over the years that software that contains the latest "bells and whistles" will not make you a better marketer. This is especially true during the on-boarding process where the client would be inclined to feel more comfortable with someone who is already familiar with their particular industry. These bad experiences range from (1) "too good to be true" expectations (2) Inaccurate Ad dollar allocation (3) Poor reporting and analysis.
Here are some 3rd party companies that I highly recommend in order to stay competitive and keep your clients happy. We need to connect the dots of all sources and identify (1)what worked, (2)what didn't worked (3)why didn't work and (4)what to try next. In some instances, there are obvious benefits of using these platforms (if used correctly). Unfortunately, this "fuzziness" has made its way into PPC and advertisers must realize (or remember) that PPC is a little more hardcore than that.
PPC is a different monster and it's very deceptive for Google to have performance  metrics such as "Interactions" and "Interaction Rates" as options in their reporting columns, when all they are, are traditional clicks.
When launching a new Startup Company everyone involved is excited and eager to start building their empire.
However, entrepreneurs that are new to this space can easily feel overwhelmed with everything from SEO, PPC, Landing Pages, Social Media, Pay-Per Call Services, Analytics, Automation, etc….
Once that has been established, then "fine-tune" your Advertising and Social Media Strategy. Well, that's not only confusing, but also detrimental to making progress on what matter most: Generating Revenue. However, you need to be careful not put to put too much emphasis on the successes of these studies because of the substantiated factors which often lead inaccuracy. Often, these studies are done by a small group of people which may have biased opinions based on data collected. Selling a product or service requires as much research as possible before advertising dollars are spent.
They are also in a position to find many lucrative ways to get you to spend money with them. Understanding and implementing good Quality Score (which is essentially relevancy from the Keyword Level all the way to the Landing Page). For example, you will need and probably be expecting a daily and sometimes hourly communication within the first couple months of the relationship.
Too many times, outside influence from the top of the corporate chain which trumps those who are experts in their field often leads to failure because they do not understand the online searching behaviors of consumers. However, eBay has opened the door to "Black Hat" type practices that force Sellers to spend money on "FAKE Stats" in order to get better visibility. In addition, shoppers on eBay are naturally attracted to listings that have many watchers and views, often believing that popularity indicates a sought-after item that they should be looking at too._ " So now, there are companies which allow Sellers to BUY WATCHERS AND VIEWS in order to help their eBay Rank. However, according to some online forums, the sellers are sounding off on this dirty practice. Just like Link Buying in the 2000's, companies are finding ways to make money off of "holes in algorithms" and the only people who suffers are the advertisers. In this day and age, it makes complete sense, however one has to wonder if this new option has _ANYTHING TO DO WITH DRIVERS WHO CONTINUE TO LOOK AT THEIR PHONE WHILE DRIVI_NG. So, in order to do this effectively, these ads need to cater to mobile users who are planning to make a call. To help you find your campaign later, you might want to indicate in the name that this is a call-only.
I actually won the 2008 Semmy Award for this article entitled "Optimizing Paid Search & Landing Pages for TV, Radio and Print Advertising" where I highlight the importance of "bridging the gap" between online and offline media so that the user experience is seamless.
Furthermore, it is these same devices in which people are making decisions and are engaging in impulse buying behaviors that all advertisers need to be following. Remember the catastrophic disaster of importing Google Search campaigns into Yahoo Search via failed spreadsheets? Today, there are many different oceans, lakes and ponds that we need to be fishing in, if we want to capture everyone online.
However, I was interested in seeing how these companies compared in the PPC World and what I found was pretty surprising. Statefarm provides the largest amount of keywords, while Geico and Progressive are similar. But, the biggest takeaway for me is the GEICO dominance in PPC Spend starting in January of 2013 and ending on June 2014.
What's most interesting _(as in other charts above)_ is the strong push in June 2014, especially for Statefarm.
However, Google is pushing their own "new and improved" best practices guide to try and help advertisers get the most of their strategies (or in other words) their budgets.
But the first step in a negative SEO attack is usually to determine if it’s actually negative SEO. Join this thread at SEO Chat and check out the great advice there…or share your personal experiences with us! Any payday loan that requires repayment within 60 days, or any high interest loan with an APR of 36% or higher in the US will no longer be accepted,” according to a Threadwatch story.
Google has increased the width of the organic search results column from 500 to 600 pixels and reduced the whitespace between results and sidebar features by 5 pixels. It also moves results further up the page naturally – not by shuffling any rankings, but just by reorganizing space. First, select a campaign, click the Ad Extensions tab and select Sitelink Extensions from the View drop-down menu. The downside is that Google can tell when customers are calling those numbers with means they can charge you per call (same as the cost of a click). If you have Google My Business, you should link our account to the campaign by clicking Addresses and selecting the correct account.
In order for ads to be engaging they need to be relevant, informative, and in-line with what the user is searching for. Think of these two lines as your elevator pitch–they need to be to-the-point and show the value you provide to the customer. The display URL will be shown on the text ad itself, acting as an additional source of relevancy.
The first action is typing your details in the form and the second action is clicking the link in the email confirming your first action. I did ask my dev team help me because I had some problems with it working properly, so it took me probably up to 2 hours to set it up correctly. What would they search for in Google to find solutions for the issues they are working to solve? Keywords that are set to broad match will trigger ads when someone searches for that specific keyword as well as slight variations of that same keyword.
Yes, it's more complicated than that, but on a basic level, getting more links for your site is the only way to build domain authority.
The introduction of digital techniques such as social media, email and inbound have made it an exciting, fluid playing field virtually anyone can aspire to enter. Be sensible; combine expressing your true self with the ability to listen to others, avoid conflict, be non-offensive and make sure you are approachable online. It is usually the heartbeat of any content marketing strategy and your ability to publish blogs that are well-written (see tip 1), attractive and engaging will be crucial. Follow along in our six-part series as we will be laying down the knowledge detailing best practices for setting yourself up for PPC success. That said, things like daily budget, network selection, and locations, among other settings, are uniform for the entire campaign. Once you begin working to build volume and increase daily spend, look at enabling search partners. Increasing your mobile bid adjustment could help attract customers stuck with only a phone.
You may then want to avoid spending your advertising budget on people searching from their phone. This default setting is not always the most effective, depending on how your business is set up to serve your customers. Advertisers may also set a targeted radius around any given custom location, like a store address. If you are a local business with a physical location, be conscious of how far your typical customers travel to get to your store.
Each automated strategy is designed around a different methodology–selecting the right one is up to the advertisers. Setting your daily budget is fairly straightforward, but when doing so, be sure to keep in mind that AdWords can spend up to 20% more than what your daily budget is set at.
With that said,  one of the fastest ways to gauge a businesses prospected audience and "move the needle" is with intelligent Pay-Per-Click Marketing.
In fact, in many instances, success is based on fundamental principles of Strategy, Execution, Analysis, Storytelling and most importantly Expectations. Not only would it be easier for Strategy, but also for Storytelling and ongoing Optimization.
Has Social Media created a new landscape for PPC where basic metrics such as clicks are now being labeled as interactions and we are now forced to downplay standard conversions? Furthermore, with all of this data-mining going on, we still need to focus on the biggest metric of all: $$$ Revenue $$$.
However, one must remember that no one is going to put out a Case Study that shows a "bad experience" and that often times, these documents manipulate the data in their favor.


However, many times entrepreneurs get "overwhelmed" when reading blogs or attending marketing conferences which are pushing the latest and greatest in online tools and gadgets that will promise them instant success. Remember, your in Startup Mode and need to squeeze as much as you can within the limited budget. Google is notorious for suggesting keywords and increasing budgets to maximize your visibility.
In this post, I will dive into some of the specifics of this new and questionable practice.
So, before advertisers start selling items on eBay, they need to know what is going on "behind the scenes". According to Google, they state "_With smartphones in hand, consumers are increasingly looking for products or services while on the go and then placing a call right away. Ideas such as “Give us a Call", "Agents are standing by", or “call to make an appointment".
AdWords will use this web page to verify your phone number, and the domain of this URL must match your display URL.
Keep in mind that your CPC bids should match the value of a call to your business, since all clicks on your ads will start a call from the device where the ads appear.
Nowadays with Social Media Advertising, anyone can leverage current events within a matter of minutes for as long as it's shelve-life is still relevant in peoples minds.
Recently in the news, a new study finds that Lemons have shown to reduce the risk of cancer, amongst other great benefits.
In the PPC landscape, advertisers have always dealt with Saturation, increased competition and rising advertising costs in order to keep themselves relevant.
PPC Marketers not only have an obligation to stay on top of this ever-changing industry, but they also need to convey these opportunities to their clients so that they can "fish where the fish are".
In fact, it appears that these Insurance Companies are putting a ton more money in PPC now than in any other years. However,  it's hard to imagine that (3) different advertisers are bidding on over 253k+ of the same terms, yet as you will see shortly, their respected budgets are far more different. Geico and progressive have weaker Organic Visibility, so they are spending more money in PPC to get their visibility.
So with this latest move by Google, should those 3rd party automated bidding companies be concerned?
If Google can provide Bid Management that is comparable to 3rd party companies, advertisers will take that additional expense and spend it with Google.
The differentiation of having them helps your ads stand out from your competitors and tends to entice more clicks. Sitelinks also provide customers with additional options so they can get what they need from your site with fewer clicks and less work on their end.
You can also optimize call extensions by scheduling the time of the day you want to run them (i.e.
This is a unique forwarding number provided by Google that allows you to track the phone calls that come from AdWords.
If you have a Google My Business account, you can link that up so your ads will pull in information directly from there. Having ads with irrelevant ad copy is a great way to spend money on wasteful clicks, and having ads that are too bland make it easy for the customer to just keep scrolling. In a standard Google AdWords text ad, each ad contains a headline, description line 1, description line 2, display URL, and final URL.
With only 25 characters in the headline, being concise while grabbing the customer’s attention is crucial. A strong call-to-action is key in convincing customers that your ad (and offering) is better than the competitors in your space. To be as specific as possible it is better to use phrase and exact match when possible to weed out unqualified customers.
But how can you do this while evading the harsh evaluations of the Penguin algorithm and maximizing the potential of your brand? Without decent literacy skills, your ability to land that dream job will be severely hampered.
Do not set your campaign to serve ads on the Search and Display Networks within a singular campaign.
This method is ideal for advertisers with the understanding and ability to review and change their keyword bids on a regular basis. Hiring an experienced PPC Marketer can be a valuable asset to any VC that is looking to not only increase revenue for their portfolio companies, but also have the security and confidence of knowing they have the resource available to launch a new startup. In this post, I will talk about some of the important tools, methodologies and overall client management needed to grow a successful consulting business.
Non-Brand, or even simple things such as Promotions and Offers in text ads can have a negative effect on revenue.
Too many times I have seen Sales Teams "promise the world" to clients in order for them to get their commissions. In fact, here is a testimonial from Birchbox on the importance working with a smaller Boutique firm during the infancy stage of their business. Currently, it appears that eBay is not policing this artificial inflation but lets all hope they can identify these cheaters.
In this article, I will take a "deeper dive" into why it is so important to have a "stock portfolio" approach mindset.
Bosomworth provides some incredible infographics which showcase the the dominance of users on Mobile and Tablet devices.
Statefarm has the highest amount of keywords, yet they have one of the smallest PPC budgets. Google, like the IAB, is interested in finding ways to make advertising lighter, more secure, and less intrusive. But, then, there’s always email and social media marketing, too… What about a combination of them all? By showing your ads on Google’s search partner websites, advertisers should see an overall increase in impressions and clicks.
If creating a highly targeted campaign meant to attract mobile users as much as possible, increasing your mobile bid modification to the maximum of 300% will help spur mobile traffic. In this post, I will discuss at least Ten (10)  instances where Entrepreneurs need to be careful about what they hear and what they spend their precious money on. However, if there is one (1) key takeaway from this article, please DO NOT ALLOW Google to create your campaigns for you!! This not only sets a bad precedent for referrals, it also "ruffles the feathers" with the PPC management team which is intimately responsible for the results. Now, with this information going viral through TV, Radio, Organic Search and especially Social Media, a savvy marketer could leverage this new study to promote their exotic Lemon Trees.
Nowadays, it's a revolving door where PPC Marketers need to have the _"IF I CAN'T CONVERT THEM IN SEARCH, I WILL HAVE TO FIND THEM ELSEWHERE"_ mentality, in order grow the client's business. So, for us in Search Marketing, this is a major wake-up call to start spreading the budgets to capture as much of this opportunity as possible.
With the combination of strong and effective TV Commercials and living in a world where everyone is watching TV and simultaneously using their smartphone, tablet and computer it's a win-win situation.
Link AttractionThe first key is to note the significant difference between link building and link earning. The former focuses on establishing single instances of links on external sources, such as through guest posts, while the latter focuses on creating compelling content that people naturally want to link to on its own merit. Of the two, link earning is a somewhat safer strategy (while link building is a bit more stable, scalable, and controllable).
But at the same time, link earning is also unpredictable--how can you make sure that your content's going to earn the links you need? The Best Blog Posts for the JobTo get you started, there are a handful of types of blog posts that naturally earn more links and attention than others. They naturally contain easily-understandable and valuable information, making them appealing from a logical and practical perspective (if you choose the right topics). They're visually accessible, which makes them easy to digest and share, increasing overall visibility.
Plus, you have the freedom and flexibility to get as creative as you want in the design, showing off what makes your brand unique. As a perfect example, Podio's Daily Routines of Famous Creative People went viral last year, earning thousands of links for the brand.2.
Videographics.Videographics are so much like infographics that they almost don't warrant a separate entry on this list. However, the tremendous rise in video popularity, along with new consumer-centric features like auto-playing videos in Facebook news feeds, makes it important to distinguish this type of content. Essentially infographics in motion, videographics have all the advantages of infographics with an even more modern spin.3. Interviews.Interviews are a fantastic mutual opportunity to earn links, whether you're the interviewer or the interviewee.
This will double your audience instantly--maybe even multiplying it further, depending on the other party's level of influence. List posts.List posts, like habits that will make you rich or top superhero movies, tend to attract tons of links simply because they're easy to digest.
People rarely have time to wade through thousands of words of content, but they can blaze through a list post quickly, often just skimming the subheaders to see if there's any new or particularly interesting information.
This makes list posts fast-paced, sharable, and most importantly, appealing to almost any online audience. Strong opinion posts.Opinion posts can be really good or really bad--and if they're really good, they'll have the power to earn you tons of links.
The power of a good opinion post is presenting ideas that nobody's heard alongside compelling information that reinforces your position. Accordingly, your piece needs to be extremely well-researched, well-argued, and focused on a point. Your post also needs to be debatable, to attract more discussion and attention when you start syndicating your piece.6. In-depth reviews.Take the Verge's thousands-of-words, video-embedded review of Oculus Rift as an example. People love to gather and share information when they're trying to make a purchasing decision, or when something new enters the market. Your brand may not always be well-poised to take advantage of this, but whenever you have the opportunity to post an in-depth review of a product, service, or even a piece of news (like new technology that's shaping your industry), do so.7. Stories.Don't underestimate the power a simple story can have, especially if it has an emotional root. People fundamentally love stories, whether they're case studies, metaphorical illustrations, or just simple anecdotes.
Frame your story correctly, make it meaningful, and people will share your material all over the web, earning you tons of links in the process.Final CaveatsThese types of content all carry some natural potential, making them inherently better than some of their counterparts for attracting inbound links. You still have to pay close attention to best practices for a successful content strategy in general:Unique ideas only.
Share, syndicate, and publicize your material.If you can accomplish these simplified best practices with the types of content we listed above, you'll have a top-notch link earning strategy that can greatly increase your domain authority, traffic, rankings, and visibility in no time.



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