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Sportico designs and makes mainly ads, billboards, neon signs, portable signs, vinyl lettering and car and truck graphics. We could have used the bridge based in the town centre, but 15 miles down the Severn, is Bewdley Brewery, that uses a bridge as their branding device.
Finally, whilst observing a diagram about the brewing process, the mash tun had the right proportions to depict, in a simplistic way, Bridgnorth’s Town Hall. Helvetica works, but the face seemed too wide in it’s Medium weight and although a fantastic type, it is all too common out there. Johnathan Wenske and Kris Haro, both juniors at the University of North Texas, created these nicely made student ads depicting young mothers breastfeeding on toilets—to support bill HB1706 in the Texas legislature, which would protect mothers from harassment and discrimination when they breastfeed their children in public.
The creatives were inspired by the story of a woman who was harassed for breastfeeding in a Target. Seeing breastfeeding in another light—from the perspective of moms forced to nurture an infant in a toilet stall—might help more people to see that the cost of their comfort is another's discomfort.
Family is a recent centerpiece of the stock-car circuit's marketing, anchored by Ogilvy & Mather's "Heroes" spot that debuted earlier this year. The "Nascar With Dad" promotion, beginning today, will encourage fans to share their Nascar memories through social media, but it will also center on a giveaway offering one father-and-child duo a unique Father's Day experience: riding together in the Goodyear Blimp over the Homestead-Miami Speedway on Ford Championship Weekend.
While Nascar hopes fans will share their own stories through Facebook, Twitter and Instagram, the brand has also created several videos to drive home the role of fathers in its past and present. The AOL Lifestyle chief reiterates that the only way to win is to keep listening to your audience—and that when you celebrate a victory, you need to also do so on social media. IDEA: Pinterest's new Guided Search function offers more structure to your Pinterest searches but retains an element of serendipity.
To promote it, the site turned to Molecule, a new creative production company in San Francisco, for a series of online videos (including a two-minute launch spot) whose storytelling style is likewise less than rigid.
Guided Search is "all about exploration and discovery, allowing the user to start with an initial curiosity or inspiration and end up finding something they might not have expected," said Molecule co-founder Malcolm Pullinger.
The cinematographer, Mike Gioulakis, brought "fantastic verite and handheld instincts," Gorjestani added. TALENT: Most of the talent were non-actors—friends, or friends of friends—including a real dad and his girls and an actual Pinterest employee who has a passion for repairing Vespas. MEDIA: The characters from the launch spot will appear in their own 30- to 45-second spots over the next couple of weeks. If this week's news of a potentially disastrous Antarctic ice melt wasn't enough to give you a sinking feeling, then you might want to check out "World Under Water," an interactive initiative that lets people see what their neighborhoods might look like following floods caused by climate change.
BBDO and Proximity Singapore created the site for CarbonStory, a crowdfunding platform, ahead of World Environment Day on June 5. The campaign's timing is prescient, as NASA just determined that melting ice sheets in Antarctica could cause higher global sea levels than previously anticipated. At least one scientific researcher, Philip Orton of the Stevens Institute of Technology, says World Under Water's approach is all wet. Typing in my location generates an image of waves rushing down the street, covering cars and lapping at second-story windows.
Thanks, Hyo Hong, but do we really need an underground Giuliani looking out for our aesthetic well being? In Brazil, sunscreen brands are all about creating advertising that goes above and beyond in offering you protection.
This case study for Sol de Janeiro showcases a campaign from Ogilvy Rio in which 450 tattoo artists were trained to check their customers for signs of skin cancer. The Sol de Janeiro work, which relied on lectures from an oncologist, is a smart if narrowly targeted way to raise awareness and signal the brand's devotion to the cause.
It's also a way better idea than any campaign that encourages consumers to actually get branded tattoos.

I recently cleaned out my Mullen office after 31 years at the agency and lugged my remaining books to my new office at Boston University. It doesn't include many of the more recent hits; it's too soon to tell if they'll truly hold up. I worked at Data General during the years that Tom West's engineering team was racing the calendar to develop a faster machine to compete against Digital Equipment Corporation's VAX in the emerging 32-bit minicomputer market.
Thesis 16: Already, companies that speak in the language of the pitch, the dog-and-pony show, are no longer speaking to anyone.
Thesis 17: Companies that assume online markets are the same markets that used to watch their ads on television are kidding themselves.
For anyone still trying to understand how to market in the digital age, this is a great read.
Edward Boches, former chief creative officer and chief innovation officer for Mullen, is now a professor of advertising at Boston University.
Well, I have to admit, I'm feeling pretty boring right now after watching this half music video, half commercial for a place called Persky Sunder Plastic Surgery.
If you haven't pressed play yet, nothing else I say could possibly help prepare you for what's to come. The agency set up a stunt during a live radio show (not during a commercial break) in which a person called in to request a song—and admitted he was driving on the highway. If you've been to the candy aisle of a grocery store at any point in the past couple of years, you're probably aware that pretty much every name-brand candy bar—Snickers, Milky Way, Kit-Kat—now comes in a little chocolate-dipped, bite-sized (not fun-sized, mind you) form of condensed candy bar goodness. Commentaire volontairement tres a posterori pour montrer a quel point les op de co-branding avec une marque technophile sont ephemeres. They wanted a logo that's sleek, sexy and felt like a fashion company's; unique, not too girly, and free of flowers, hearts, skulls and other details that can pigeonhole a brand. They needed a web presence built from scratch—visual identity created, web site developed, domain name and hosting service purchased.
The next step was to look at an emblematic building in Bridgnorth and integrate this into a device that had a connection with brewing.
Early 20th Century was the best fit, in fact I drew inspiration from a railway sign as the town has a great railway station and the Severn Valley has a fantastic rail heritage.
Johnston is beautiful, that’s what is used on the London Underground, which although not steam rail, which is what runs on the SVR line up to Bridgnorth, evokes transport. They decided to shoot three young mothers, perhaps because young moms are least likely to breastfeed. But family, especially the connection between fathers and sons, has long been central to Nascar's legacy, and now the brand is building on that connection for a campaign leading up to Father's Day on June 15.
It makes absolute sense for us to put a stake in the ground and own Father's Day for our fans and our brand," said Matt Shulman, Nascar's managing director of marketing platforms. In-house studio Nascar Productions made the anthem spot below, and will roll also out a YouTube interview with legendary father-son combo Ned and Dale Jarrett and a video featuring Father's Day memories from Ford Racing drivers like Greg Biffle, Joey Logano and Brad Keselowski. But this one, created by a Swedish art director known as Castor, ranks right up there with the best of them. It's programmed loosely enough that exploring certain topics can lead you in unexpected directions, like a tour guide who knows what you might want to see often before you do. They're like mini documentaries in which people rely more on curiosity and chance, rather than a well-defined plan, to find what they're looking for. The goal is to convince folks to calculate and offset their carbon footprint and hopefully slow global warming and the melting of the polar ice caps. Luckily, that process should take a few centuries, so in the meantime we can use CarbonStory's tool to preview the potentially soggy world of our descendants. Interviewed by Mashable, he dismisses the campaign as an "information-less thing that just demonstrates what it looks like to have water on your block (be it Denver or Charleston).

As you'll see in the video below, she's changed the side of the ad that reads "clear skin" to have just that—a clear background, which reinforces the ad's message. That follows last week's magazine ad from Nivea and FCB Sao Paolo, which included a removable child-tracking bracelet to help beachgoers from losing their kids. And for what it's worth, some of the artists have already pointed their clients toward dermatologists, according to the video. When I shared a photo of the transition, someone asked which of the many marketing and creativity books I'd collected over the years still held up. There is no better advice for understanding where creative ideas come from and how to generate them.
Kidder, who was embedded in the company chronicling the team's round-the-clock efforts, tells the compelling story of what happens when you abandon top-down management and instead inspire creativity and innovation from below.
If you stand for nothing, you will find nobody against you and nobody for you." I still go back to Bernbach for inspiration. People read what interests them, and sometimes it's an ad." I heard Jim Mullen use a version of that line many times and always thought it was his until I picked up The Book of Gossage. The Cluetrain Manifesto, Rick Levine, Christopher Locke, David "Doc" Searls, David Weinberger (2000)Go back and read it. The "song" touting the miracles of plastic surgery features The Plastics, made up of some pretty extreme surgery-seekers.
This one, from Jung von Matt in Germany, for a campaign to get drivers to stop talking on their mobile phones, should do well among radio judges who enjoy simulated violence for the greater good.
And judging by the product's new ad campaign from BBDO New York, Mars knows they missed the boat.
Three long decades ago, according to the appropriately titled "Hairspray" and "Walkman" spots, some Mars employees actually had the bright idea to make Twix Bites. The tag "Designer women's money clips" was to be incorporated into the logo, and no more than two colours, neutral or light and contrasting with black. There once was a castle for which the town was famous for but today, only a stump exists.There is quirky cliff railway, but it can be missed, plus the Brewery supplies to a few pubs in the town centre, thus a central landmark would be helpful. A woman on a bus sees someone holding a book about the California redwoods and begins researching hiking spots.
I excluded others that I’d recommend you read (Ken Segall’s Insanely Simple or Ken Auletta's Googled). The lessons—speed, collaboration, freedom, and project management—are still relevant for any fast-paced creative organization striving to invent anything new and motivate people to do so. Unfortunately, their plans were foiled by the perils of the era—namely, too much hairspray and too much Billy Ocean. The brief called for a design that would be professional and functional while retaining a simple and concise look. They merely capture the everyday situation many mothers face "when nurture calls." They don't go overboard by art directing a dirty bathroom or even a poorly lit bathroom, but the images are still powerful because breastfeeding in a toilet stall, even a reasonably clean toilet stall, is disgusting. The next step was to see the application, from merchandise to Point of Purchase material, right through the all important pump clip.
The bizarre rainbow, the horrendous before and after photos—well, they help distract you from the "It's showtime" crew or someone's overbearing cologne.

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