Business insider social media engagement,marketing database software uk,best presentation software for mac uk - Review

22.07.2014
BIIThe demographics of who's on what social network are shifting a€” older social networks are reaching maturity, while newer social messaging apps are gaining younger users fast. Twitter has begun to lean worryingly toward male users, whereas previously it was a more gender-balanced social network.
Our BI IntelligenceA INSIDER Newsletters are currently read by thousands of business professionals first thing every morning. Our subscribers consider the INSIDER Newsletters a "daily must-read industry snapshot" and "the edge needed to succeed personally and professionally" a€” just to pick a few highlights from our recent customer survey. With our full money-back guarantee, we make it easy to find out for yourself how valuable the daily insights are for your business and career. People love to complain about Facebook, but according to a new report from Business Insider Intelligence, Facebook is still the dominant social network.
Facebook continues to lead across all age groups when measuring user penetration, which measures the percentage of users within an age group who access Facebook. Facebook is still hugely popular among US adults between the ages of 18 and 34, with a staggering 91% using Facebook. For full access to all BI Intelligence reports, briefs, and downloadable charts on the digital media industry,A sign up for a free trial.
TV industry players and TV-focused marketers realized they could piggyback on this new consumer habit. It can be used in many valuable ways:A There are variety of applications for social TV, including support for TV ad sales, optimizing TV ad buys, making ad buys more efficient, as a complement to audience measurement, and eventually, audience forecasting and real-time optimization. All the major social media platforms are moving into the space, but Twitter is in the lead:A Twitter, Facebook and Google+ have all been used for social TV-flavored strategies. To access BI Intelligence's full reports on The Rise Of Social TV, sign up for a free trial subscription here.


But freedom comes with responsibility, and when you post the wrong stuff, it could end up offending a lot of people. Especially when youa€™re a public figure, things could quickly go downhill with a single mistaken post. Tuesday, Federal Reserve Board Chair Janet Yellen warned that the valuations of social-media companies were too high. On Twitter, I joked that this would probably inspire venture capitalist Marc Andreessen to fire off a series of tweets.
A flaw in widely-used open-source systems known as OAuth 2.0 and OpenID could enable an attacker to covertly redirect you to a malicious site and get access to your data and private information. Chinese doctoral student Jing Wang publicized the a€?covert redirecta€? vulnerability Friday morning. The vulnerability stems from a flaw in OAuth 2.0 and OpenID technology that lets you use your login from Facebook, Google, or Amazon (among others) to access other sites and services.
The idea here, of course, is that if you trust Amazon, you can trust third parties that use its login system.
Facebook, for instance, recommends developers use a whitelist that would effectively close the OAuth loophole by limiting redirections to safe and secure URLs.
When Wang reported the problem to Facebook, the company said it understood the risks with OAuth 2.0. Weibo said that they thought this vulnerability was serious and would ask their developers to deal with this situation. Until therea€™s a fix, be careful when a site or application asks you to connect via Facebook, Twitter, Google, or other sites that use OAuth 2.0. As an added bonus, you'll also gain access to all future reports and daily newsletters to ensureA you stay ahead of the curve and benefit personally and professionally.


Fortune 1000 companies, startups, digital agencies, investment firms, and media conglomerates rely on these newsletters to keep atop the key trends shaping their digital landscape a€” whether it is mobile, digital media, e-commerce, payments, or the Internet of Things.
If social TV can help make that advertising more effective, or help social media skim some of those dollars, the opportunity is there for social TV to become a major business in its own right. The vulnerability has been known for some time, but fresh attention could make attacks more commona€”and might also intensify pressure for a fix. Because of the flaw, an attacker can trick a user into thinking he or she is signing in via Facebook or Google and then redirect them to a malicious website. Amazon, for instance, describes its "Login with Amazon" service to developers as an opportunity to a€?securely connect with millions of Amazon customers and personalize their experience.a€? Social logins easy to integrate with Web services or Android and iOS apps, in turn making it simple for customers to sign into their accounts using their Amazon credentials.
That lets developers focus on what they do best, quickly, without having to build their own authorization system.
It just turns out that the problem here isn't merely the vulnerability in OAuth itself; it's also how companies like Facebook, Google and Amazon have implemented it. Many discuss what they're watching, and these conversations continue long after air-time, with TV-linked chatterA accounting for a significant percentage of overall social media activity.
From there, depending on the level of access granted, it can expose your personal information, your contacts, your friends list, or in the case of Google Apps, stored data.
If you're looking at a site and get a sudden request for your social-login information when you're not expecting one, "that's the time to step back," he said.
For smartphone users, social media is a more popular companion activity during TV-watching than shopping.



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