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12.01.2016
Your Strategic Marketing Plan is an integral part of your overall business plan, and we can help you pull all of the elements together. Based upon years of working with technology companies who were at various stages of strategic planning, Aistrup Consulting developed our own flexible process to help customers define and develop compelling, actionable marketing plans. We don’t need to re-invent the wheel every time we take on a project—if all you need is a “tune up” on your old plan, we’ll start from there. We write your plans to meet the specific needs of your audience, whether it’s investors, lenders, Board members or your own management. Take the first step toward making that commitment, and call us today to help you develop an actionable Marketing Plan.
Conducted a product line optimization to identify low margin products and refocus business development on high profit segments.
Developed and wrote funding documentation for clients seeking financing and government grants, resulting in over $20 million of SBIR funding and successful private and public financing rounds. Trained Marketing and Sales of a Fortune 50 technology firm in Best Practices including strategy and value proposition development, market analyses, competitive intelligence, product life cycle modeling, pricing strategies and product launches. Clarified the value proposition for a disposable medical device, established a new brand identity and ultimately positioned the product as the new industry standard within two years. Conceived and led strategy development for more than 20 early stage technology companies, resulting in first commercial sales, industry awards such as “Startup of the Year” and funding from SBIR, private and public sources.
Strengthened product pricing strategies for management of a renewable energy technology firm, validated with in-depth analysis of competitor financials, distribution, production capabilities, new products and SWOT analyses.
Established an aggressive IP licensing program for a biotech company resulting in the company’s first multi-million dollar license agreement with a Fortune 100 medical device company. Licensing and royalty revenues increased from zero to over $50M in 5 years, propelling the company to #20 on Fortune Small Business Fastest Growing 200 List. Managed and negotiated Intellectual Property licenses and agreements with global technology developers in the Printed Electronics industry resulting in two publicly announced agreements. Qualified prospective licensing targets for medical diagnostic technologies, initiated discussions and negotiated terms leading to 3 executed agreements.


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Clipping is a handy way to collect and organize the most important slides from a presentation. Today when so much investments are dependent on the outcome of a marketing plan, the same needs to be scrutinized very deeply so as to minimize the risks of non-performance. Basically, it encompasses all the activities in details that needs to be done to ensure that a campaign is successful. For a marketing plan to be successful, the primary importance is understanding whether its adherence to the main marketing mix (4 Ps) is done in a well planned manner. If you are focusing on extensive usage of technology, are you having ample focus on how you are leveraging the usage of technology vis-a-vis the competencies within your team?
Last, not the least, does it go hand in hand with the internal competencies of the team that will be implementing your strategy? Our program isn’t “canned”—instead, we customize how we work with you based on your unique needs and budget. One such way is to ensure the proper implementation using a marketing strategy plan or a blue-print of implementation for your strategy. If your objective is to deliver a service, then the 7Ps of Services Marketing needs to be checked out for planned adherence. Is there a structured sequential blueprint to your Marketing Plan which you are planning to operationalize?
A great strategy may fall flat without due importance given to the implementation and the competencies of the team.
They have drawn a lot of attention from readers of similar articles as this one and had been shared extensively in professional networks like LinkedIn. Our authors are educators from top QS ranked universities and practitioners from multinational enterprises.
You can send these slides to your personal contacts who might be interested in Business Diagrams.


You’re not listing your actual strengths, you’re listing what you think your strengths are.
You’re not listing your actual weaknesses, you’re listing what you think your weaknesses are, and so on…That’s why I want to present an alternative approach at writing a business plan. If you’re listing a new product of yours, make sure to mention its main features and characteristics.Depending on the nature of your business, you may just have a single item to offer, which is fine. Surely not anything a small business owner can afford.Besides, not every business has an audience that is so specific. If it turns out that your main audience is actually someone entirely different then nothing bad will happen, but you need to be ready and accept such a situation.Element #3: Why would they buy?What makes your product better or just as good as your competitors’? Or what’s some other reason someone would want to work with you?Just be honest and not overly promotional. Or just standard marketing methods (which are completely fine, by the way)?Actually, the exact methods are not important here.
No matter what you’re going to end up doing, you need to have a plan for the initial couple of weeks. Treat it as your getting started approach.Pick a handful of methods that have the most potential in your opinion and start executing them.
Chief editor and author at LERAblog, writing useful articles and HOW TOs on various topics. Particularly interested in topics such as Internet, advertising, SEO, web development and business.Do you like this post? She is a contributing writer to this and other blogs and also writes email newsletter articles, press releases and web content.
Prior to her writing career, Natalie worked in various fields including real estate, equipment leasing and banking.



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