Business planning process in entrepreneurship pdf,upload videos onto kindle fire,small business marketing agency sydney fashion,how to make animated presentations on mac - Good Point

09.08.2015
Whether you are starting a new art business or have an existing one, make sure that the planning process is a part of your business life. Most people spend more time planning their vacations than they do in planning for their businesses – don’t let this happen to you. In keeping with the “planning your vacation or trip” theme, planning for your business is quite similar. Sometimes this step is called a Situation Analysis in that you are trying to get a feel of where you are today and to identify the internal and external factors that affect your business. When you analyze your strengths and weaknesses you are taking a look inward at your business.
After you have looked at your competitors you should analyze what YOUR competitive advantages are.
When you plan a vacation one of the things you do first is decide on where you are going and what you will do when you get there – planning for your business is really no different.
Once you have developed your overall goals you will then need to develop strategies and action plans to describe the various steps necessary to achieve your goals. When you are on a vacation it is easy to know when you have arrived at your destination by the signs or points on your map. Monitoring our financial statements to see if our revenue and expenses are meeting our expectations. Neil McKenzie is the author of The Artist’s Business and Marketing ToolBox – How to Start, Run and Market a Successful Arts or Creative Business. Neil has over 30 years’ experience as a management consultant and marketing executive, working with some of the world’s top brands.
Planning is one of the best things an individual can do to make the day to day life future brighter.
In conclusion, the planning process should be determined by the time frame and amount of capital allocated to start a business as well. 006 Business Planning Process MapSuccessfully launching a new business or initiative requires careful planning and the results of a business planning process are usually captured in a business plan. Your Strategic Marketing Plan is an integral part of your overall business plan, and we can help you pull all of the elements together. Based upon years of working with technology companies who were at various stages of strategic planning, Aistrup Consulting developed our own flexible process to help customers define and develop compelling, actionable marketing plans.
We don’t need to re-invent the wheel every time we take on a project—if all you need is a “tune up” on your old plan, we’ll start from there. We write your plans to meet the specific needs of your audience, whether it’s investors, lenders, Board members or your own management.
Take the first step toward making that commitment, and call us today to help you develop an actionable Marketing Plan. Conducted a product line optimization to identify low margin products and refocus business development on high profit segments. Developed and wrote funding documentation for clients seeking financing and government grants, resulting in over $20 million of SBIR funding and successful private and public financing rounds. Trained Marketing and Sales of a Fortune 50 technology firm in Best Practices including strategy and value proposition development, market analyses, competitive intelligence, product life cycle modeling, pricing strategies and product launches.
Clarified the value proposition for a disposable medical device, established a new brand identity and ultimately positioned the product as the new industry standard within two years. Conceived and led strategy development for more than 20 early stage technology companies, resulting in first commercial sales, industry awards such as “Startup of the Year” and funding from SBIR, private and public sources. Strengthened product pricing strategies for management of a renewable energy technology firm, validated with in-depth analysis of competitor financials, distribution, production capabilities, new products and SWOT analyses. Established an aggressive IP licensing program for a biotech company resulting in the company’s first multi-million dollar license agreement with a Fortune 100 medical device company. Licensing and royalty revenues increased from zero to over $50M in 5 years, propelling the company to #20 on Fortune Small Business Fastest Growing 200 List.
Managed and negotiated Intellectual Property licenses and agreements with global technology developers in the Printed Electronics industry resulting in two publicly announced agreements.


Qualified prospective licensing targets for medical diagnostic technologies, initiated discussions and negotiated terms leading to 3 executed agreements. Array Consultancy Services specializes in drafting extensively detailed business plans for start-ups. The key to any successful startup is a well thought realistic business model and a comprehensively detailed and planned strategy.
The other important component of a strategic plan is an environmental scan, which reveals potential threats of the company as well as strengths.
The other part of strategic planning is strategy implementation, which involves using the company resources to ensure that its objectives are achieved.
A plan will help you organize your business and give it a much better chance to succeed and grow. A major benefit of the planning process in addition to the plan itself, is developing a way of thinking about your business and the environment it operates in. Set some time aside for planning in your normal course of work – planning should be a normal part of your work! Because strengths and weaknesses are internal to your business you have some level of control to alter or change them. Unlike strengths and weaknesses you will probably have little power to change them – only adapt. If you don’t know where you are going then you may end up in a place that you don’t want to be.
Objectives are typically defined as goals that have been “quantified” in terms of time to complete, cost, and other resources that can be measured. Strategies are somewhat broad in nature and the day to day activities needed to achieve them are translated into “Action Steps”. He has developed and teaches the course “Artrepreneurship” at the Center for Innovation at Metropolitan State University of Denver, and is also a visiting professor at University College at the University of Denver. Neil is a frequent lecturer to artists and arts organizations, a guest columnist for Colorado Biz Magazine, where he covers the creative sector of the economy, and the author of several articles for Americans for the Arts, a national arts organization. Although many people do not give it much attention, it should be taken with great seriousness. In this case, one should always keep these considerations in mind; the type of your business, the competition in the market, the accessibility of the products as well as availability of the targeted customers while planning.
Any investor or those in an existing business responsible for approving new initiatives will invariably want to see a business plan before making any financial commitment.
Our program isn’t “canned”—instead, we customize how we work with you based on your unique needs and budget. We are a customer focused consulting firm with the most innovative tool set to assist our clients combat today's dynamic business challenges. We not only strategize but also helps in organizing the process and implementing the best practices.
We have a highly effective strategy framework which we use to formulate the most suited approach in making your business successful.
Our risk analysis adds a valuable component to your plan which investors are interested in.
Valuating a venture to a realistic level requires a high degree of expertise and experience which we offer. A strategic plan includes having a mission statement that describes the vision of the company. Strategic formulation is another important part of planning strategically which seeks to enable the company to attain much needed profits and to be superior to its competitors. Many successful artists and galleries have told me that when they started their business they now wish that they had spent more time to create a formal plan.
Finding the answers to these questions is a little more complicated and will require some time and effort on your part.
You should strive to take advantage of opportunities and minimize the effect of threats on your business.


These competitors may be in your neighborhood, city or town, country and now ever increasingly all over the world.
Your strategies and action plans are similar to a map and itinerary when planning a vacation.
Remember – a lot of the value of the planning process is not the plan itself but a way of thinking and running your business. Planning process can be viewed as the actions of taking progressing steps, where the result of the first step determines the second one. The business plan, besides being a prerequisite for gaining access to finance, also provides the blueprint for successfully creating and running a new venture. We are aimed at providing business planning and start-up consulting with invaluable support and handholding to avoid costly mistakes and save management time in dealing with business practices, market projections, financial considerations etc. The investors are really interested in this section and this can decide the fate of the funding for your business.
With the guidance if the vision the company states its objectives as part of strategic planning process.
The last part of strategic planning is evaluation since for a plan to be successful it has to be monitored.
They felt that having a plan would have enabled them to grow faster and make fewer mistakes – take their advice! When you find an area of weakness you should remedy the situation or make its impact less on your business.
Don’t confuse the fact that your work may be unique with not having any competition – there are very few products or companies in the world with no competition!
Even in fast-moving markets where the plan itself may quickly become outdated the insight gained from the planning process that created it remains invaluable. A business plan describes the business’s vision and objectives as well as the strategy and tactics that will be employed to achieve them. A plan may also provide the basis for operational budgets, targets, procedures and management controls. The task of writing a business plan is a lot easier if you have a template that can be tailored to the specific needs of your business.
The book “Guide to Business Planning” by Graham Friend and Stefan Zehle provides such template. It also explains how to design and present a business plan to maximise the likelihood of its gaining approval or funding. Although the presentation of the final business plan is important, ultimately the substance of the plan is most crucial. The strategies and tactics described in the plan should be the outputs from a logical and appropriately comprehensive business planning process. The book provides a practical step-by-step business planning process and a reference for the tools and techniques necessary to complete it. The process should begin by evaluating the environment in which the business operates before analysing the specific industry and the suppliers, competitors and customers within it.
The insight from this analysis and an understanding of the strengths and weaknesses of the business or new venture, combined with a set of expectations about the future, can be coupled with creative and innovative thinking to develop a range of strategic options for evaluation. The evaluation stage includes developing forecasts (notably for market demand), financial projections and, in some cases, a range of valuations, as well as calculating various measures of performance with which to validate and benchmark the forecasts. The business planning process should test alternative ideas and assumptions, as one of the main reasons for planning is to help the business prepare for an uncertain future.



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