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28.08.2013
Steve GordonHow to conquer high-ticket sales with high-trust marketing Free Offer For New Visitors: Get my most popular E-Book, Marketing Scorecard plus my daily short, smart marketing tips in your inbox! You have no marketing strategy…you have no way to measure the results of your marketing…you’re afraid that if you don’t pay these “drive by ad men” that you won’t get any customers.
You become a victim of a marketing drive by when you have no way to evaluate the offer that a media rep is bringing you. The right marketing message – You create the message and if you create a poor one your ad won’t pull. The right market for your business – You choose your market and the media rep can reach a market. Your Message – What compelling message you’ll tell to convince people in your market to give you money for what you’re selling. You can also very effectively use your common sense and life experience…especially if you are a member of your target market.
Knowing this, you can create your marketing map and be ready to evaluate each ad reps offer against the strategy you’ve already set. One of my favorite questions to ask small business owners when we talk about marketing is “What’s working for you now?” and I have yet to find one who really knows…by the numbers. Number of new leads – People who YOU have identified as potential clients and for whom you have acquired a means of contacting them—address, phone number, email address, referral introduction. Number of new prospects – People who have “raised their hands” to say “I’m interested in what you do.” They may have downloaded a free report you offer or attended a seminar or called for pricing.
Number of referrals – How many referrals have you asked for and how many have you received.
Number of sales presentations – if you make sales presentations to win new clients then track how many you make. For example, I know that for every 30 downloads of my small business marketing e-book I get, on average, 1 person who moves to the point of sales presentation. And by knowing these things, I can tell you with reasonable certainty how many clients I’ll add a month from now. I also know that my main marketing job is to send people to the top of my marketing funnel…to download my free e-book.
If a new client is worth, for example, $1000 in net profit and the ad I’m buying costs $2800. All I need to do is track the number of e-book downloads each ad generates, do the calculation and then know which marketing is working and which is not. Because you don’t have any way to quantify which marketing efforts are working and which are not, you’re not able to make any real decisions about what to cut and what to add.
You become fearful of cutting “the one” that works…and each ad rep will assure you that they’re media is the one you must be in. Recently, I helped a client drop a $1200 a month phone book ad and Internet marketing contract. Knowing this we confidently cut the poor performing ads and put the $1200 a month into other things.
It is not their job to figure out if their media fits into your strategy or to figure out if you’re getting results. In the end it’s up to you to avoid being the victim of a marketing drive-by…resist the urge to hand over your money to every ad rep that walks into your office. Home Are You Ready To Grow Your Business? Create and implement an effective marketing plan and stand out from your competition, even on a low budget!
In order to build a successful small business online it’s important to find a niche to market your products.
Content marketing has helped many businesses, especially small entities, gain substantial visibility online. We are not all natural writers, and getting a professional to help you create your business-specific content can help you produce top quality reads. It is important that you steer your readers towards appropriate action, such as requesting a quote, signing up for a promotional offer etc. Content marketing is a great strategy for small businesses, but it needs to be done effectively, competitively and consistently.
AboutThe Small Business Site is proudly brought to you by the National Small Business Chamber (NSBC) - an organisation that is dedicated to the success of Small Business South Africa, and will help you to grow, learn, network, connect, be inspired and have fun! Three-quarters of small businesses are engaged in content marketing and 74% said they plan to increase their budget on content marketing in the next year. 71% of those surveyed reported content marketing has helped them gain higher rankings in the search engines. 59% of those surveyed reported that content marketing has helped them increase their sales.
About Sword and the Script Media, LLCBased just outside Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. In these tricky economic conditions, dozens of small businesses are closing on a day-to-day basis. People who have a brick and mortar business have their battle in their hands particularly if they sell anything which is sold by these giant chains.


So as to market the product successfully, you’ve got to be an expert and unique in what you do and provide best customer services to draw in and retain customers.
Look at what the major chains do NOT offer and you’ll see that consumer service is a thing of the past, their stores all look the same and if they have not got what you want, you are sunk. On a local strip I recently asked 11 small business owners if they have their own website and only one said yes. All a small local business needs is a Google map of where they are a page explaining what they do, a section that gives opening hours and contact information, some great photos and perhaps a record of the business and that is it! Add an opt in box and a monthly newsletter can go out, chits can be sent and sales narrated, and with the addition of some affiliate advertizing the site can essentially make the business owner some money even after covering the minor costs concerned.
PS: Need some marketing ideas for small business to help you get more customers?Click here for access.
If you enjoyed this post on marketing ideas for small business, then please retweet and comment below.
January 25, 2012 by Tara Jacobsen Small business marketing is all about focusing on what is important and getting things done. Yesterday a man who sells great content was having a web-a-thon that was offering a superb product for a high price.
I DO training and webinars, in fact, yesterday I was on one with Geri Stengel of Ventureneer, a website for non profit marketing, and she said she got some great ideas from my 100 Free Marketing Ideas content.
Another way to get better at what you need to do from training is to teach what you are working the most on. With all the great free and paid Training and Webinar information out there, it is easy to get overwhelmed…stay focused and implement and you will be on your way. PS – you can see from my picture that TODAY was the day I implemented a new email signature…I feel so productive! Tara’s “tell it like it is” personality combined with her 100 miles per hour presentations have earned her the title “The Queen of Marketing Ahhh’s” from her raving fans. Sure it sounds good…it will always sound good, because they are selling you the promise of future customers…or putting it another way…the promise of future money in your pocket.
You’ll of course blame the media you used—Yellow Pages, Pay Per Click, TV, Radio, Magazine…whatever. Every decision I make on choosing media now has a frame of reference—Send people to the free e-book. He tracked the source if all of his customers and found that over 90% were coming from referrals and his organic search marketing. Finding and registering the best name available can play a big part in your website’s success.
Niche marketing concentrates all of your marketing efforts on a small, but specific and well defined, segment of the population.
With more and more people now seeking information about products or particular businesses online, having great content offers one a huge advantage. Online, a reader needs to know immediately what your article is about and why it may be of interest to them. Also, in this way you can rightfully concentrate on other aspects of your business operations. Tools to help with keyword research will reveal the type of words people are using to retrieve information from the internet. Instead of blatantly writing a sales pitch or advertising campaign, clever content marketing can provide interesting educational information on the type of problems your target audience faces. The article can be concluded with a suitable call to action linked to the primary content marketing goals.
With social media, your post can get lost amidst possibly hundreds of other posts and comments in short succession on a person’s timeline.
Unique content that the readers are interested in, as well as content that adheres to copywriting best practices, will make a massive impact on your marketing strategy moving forward. Anyway, just wanna learn from you some tips and guiding principles when creating content. But there still exists a bunch of reduced cost or free marketing ideas for small business.The low price offerings of big outlets like Target and Wal-mart on a variety of items from electronics to clothing in an effort to control the market will continually cause the small business to fail. Local businesses are what make a community and folks who’ve chosen to start their own businesses have a taste for what they do and they really like to help when was the last time that happened in your local Wal-mart? They most likely do not know that Google really loves small business and always will pull a small business to the apex of a search page, by somebody putting in the name of a city and whatever they are on the lookout for. There are always local directories, for instance thru the local Chamber of Commerce, where you can list your site, regularly for a small fee or free. If you need to start your own business the market is completely open to help these folks out and make yourself a great living, I just wish I had the time. Just like a small high street business, a website should offer helpful information, great buyer service and brand itself as being unique.
Training and seminars are GREAT but not effective unless you actually USE what you learn in them! That warmed the cockles of my heart, but when I emailed her back I noticed her signature line in her emails. I TEACH time management because I am a student of getting things done and know more than most people about how to set up systems and plans to make my life easier and more effective.


It can be HUGE, but the best thing about a list like this is that you can do something when you only have 5 minutes! Check out her marketing courses and products at the Marketing Artfully Shop or visit her Etsy Store, Paperly People. If you see a competitor or a non-competitor who shares your market continually advertising in a particular media there’s a good chance it’s working for them. Your financial accounting is a look through the rear-view mirror, but you probably know what these numbers are every day, to the penny! I also know the average amount of time it takes to move from one stage to the next in my sales process. A small percentage were coming from the physical phone book ad and virtually none from the phone company’s Internet marketing division. Content Marketing is believed to be highly useful for creating brand awareness and increasing business by converting the regular contacts into clients. To put into perspective just how many websites there are and to get an idea who dominates the online field visit The Internet Map. Jager Web Design - Free Resources For Low Budget Small Business Marketing Ideas, SEO, Web Design & Craft Marketing Solutions! Furthermore, quality content helps one’s website rank well in search engines such as Google and Bing. A cryptic headline is likely to be ignored, but a more deliberate headline is likely to get your article read.
This type of sought-after material helps you build a solid reputation as an authority in your field or industry. But with email, it is available to be read whenever the receiver is ready – and a good email still stands the test of time.
When small business fail competing against these giant companies, many folks have a tendency to lose their livelihood and valuable resources are lost by communities.Therefore how is a small business to remain afloat in these difficult times?
BUT, I have not viewed all of the training that I have bought yet and especially have not implemented all of the the things that I should. I provide accountability and a PLAN for getting from point A to point B without getting distracted by all the shiney objects that come our way.
Content marketing is the best practice that can put your business on the map.While, properly executing your content marketing strategy can produce some spectacular results for your business, mismanagement, on the other hand, can make it go horribly wrong. However, if you desire a successful content marketing campaign, then you need to be aware of some of the common pitfalls to avoid. Markets are hungry for businesses that allow them to connect to something beyond the products and services.
Some of the blunders you need to avoid are discussed below in detail.Businesses use content marketing as a call for action but what if it falls flat and does not offer your readers any value? I have heard it from a million different people and even TEACH it to others….so what is the problem?
This quest for an answer might very well lead them back to you!Another common mistake that most of the content marketers make is the practice of restricting the content only to their business.
A good writer must blend general content with business to make a story bigger and interesting for the readers. Involve your customers and optimize your content both via search engines and social media so that your content finds more and more readers.The biggest mistake content marketers make is to generate content by ignoring the actual need of the end-users. Customers want to know how the particular product can make a difference in their lives, if it meets their requirements or if it fulfils the purpose it is being bought for. They want relevant information and if all a content marketer is doing is swarming them with advertisement then it could have adverse effects on your business. Make sure you share unique information about your business to attract potential customers to generate business leads.Most of the marketers ignore quality and instead invest their time concentrating on quantity alone. Businesses invest too much in generating content in the form of articles, blogs, newsletters, e-books and even arranging webinars. However, do not forget that content is an opportunity to show your business potential and the unique traits that make you stand out.
Content is the soul of your web business that can make or break your business.Once-and-Done is a strategy that does not work in content marketing business. Most of the companies start working on content marketing enthusiastically in the beginning but after few weeks, the passion starts ebbing away. It always takes time to build a closer relationship with the potential customers to convert them into leads. It is fun to create content in the initially but it needs real hard work to keep it that way.You can learn to avoid these mistakes by practically implementing them in your business. She writes frequently on the topics related to Drop Shipping, distributors, wholesalers and trade suppliers.



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