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07.02.2015
With a business-to-business offering, you might be trying to get your customers to sign up for a free trial, get them to an event, a webinar or give them information on how to be better at something or use your products or services better. Well fear not, you can put a surprisingly compelling newsletter together with a small amount of information. The result, nothing stands out, it isn’t clear to the customer what action they should take, and over time recipients stop opening the emails. A study by Sharpe Partners, an interactive marketing agency, revealed that 89% of adult Internet users in America share content with others via e-mail. Cartoons, jokes and funny video clips are among the things that can be added to an e-mail to insure that it will go viral.
Many small businesses understand they need to get on the “social media bandwagon” but you might not know how to start, or better yet, why to even do it.
We’ll today, I’m uncovering ways for you to use Twitter and how it could benefit your email marketing campaigns, as well as how your email marketing campaigns benefit your Twitter followers. I recently wrote a blog post that offered healthy marketing advice about Email Newsletter Best Practices. Using a newsletter to represent your business can be one of the most effective ways to get a customer, keep a current customer, or influence a future customer.
In the following sections, I will address common mistakes that are made in marketing email newsletters and offer best practices to remedy the blunder. Email Marketing Best Practice Tip: Do not purchase, rent, or borrow email lists from anyone – friends or family! A reputable email marketing software program is easy to use and most likely offers you the option of segmenting your recipient lists. Email Marketing Best Practice Tip: Use a newsletter template that has your logo at the top of the page along with your branded colors (and font, if you want to get very detailed).
This entry was posted in Email Advice, Email Marketing, Marketing Strategy, Web Marketing Best Practices and tagged email newsletter best practices, email newsletter common mistakes, email newsletter tips, newsletter marketing advice, newsletter tips, web marketing email tips, web marketing therapy by Anne Orfila. AboutWeb Marketing Therapy® dishes out healthy web marketing tips, marketing advice and marketing “tough love” to help empower you with ways to brand, build and boost business. Think of a well-executed email strategy as the backbone of a successful content marketing program. But, just like any critical system, if it’s not properly maintained, your email content can start to lose momentum and show signs of aging. If you are looking to evaluate the fitness of your email content, consider CMI’s new infographic to be your personal trainer. In addition, to help you get a sense of the value that email can offer, I’ve compiled a few of my favorite examples of newsletters that are helping marketers build loyal audiences and rise above their competition. Mattress retailer Casper recently launched a new editorial site and weekly e-newsletter devoted to all things sleep-related. BarkPost is a highly visual e-newsletter (sort of like The Huffington Post for dogs) that keeps dog lovers informed on important news stories (such as pet product recalls) and other canine-related curiosities. Fisher Investments launched the MarketMinder website and a companion e-newsletter to provide individual investors with free investment commentary and advice. Jodi Harris is the Director of Editorial Content & Curation at Content Marketing Institute. Join Over 150,000 of your Peers!Get daily articles and news delivered to your email inbox and get CMI’s exclusive e-book Launch Your Own Content Marketing Program FREE! Just a few weeks ago we have been watching at the Fashion Night’s communication by different fashion industries, announcing a new post on the theme: email marketing strategies for the launch of the new collection.
Ralph Lauren dedicates a newsletter to the Runway Show: in the text users are invited to watch the show even if it’s not said if it will be a video or a photo collection.


In general, it’s interesting to notice the purpose of being on time with the users, in order to let the Show reach a wide audience and, at the same time, give them a sample of exclusivity in enjoying the experience. These and other examples of newsletters about fashion runways are available on NewsletterMonitor, the benchmarking platform for email marketing. Here are a few examples of some great B2B subject lines I dug up that you can test out for your business today.
It’s fairly common practise amongst many email marketers to put too many offers together in a single email and then calling them newsletters.
You just hear about social media and think, “My business needs a Facebook presence and a Twitter account” but you don’t really know why. This follow up post will address common email newsletter mistakes and how to avoid or correct them. This means that they have opted-in and you have proof that the subscriber wants to hear from you.
It is better to build your own list with people who are actually interested than to spam thousands of people who could care less.
When an email has a misleading or overhyped subject it will only lead to disappointment when the email is opened. Since often times we overlook our own mistakes, it helps to have a second person comb through your letter.
Care for it as much as you care for your business and you may be surprised to find that this marketing effort will pay off in the long run.
Healthy Marketing = Wealthy Organizations® Learn, apply, optimize and embrace the wild, wild web! If you fail to keep pace as consumption trends shift, even your most faithful followers may start to overlook your emails in their crowded inboxes – or opt out altogether if they feel you are no longer meeting their needs.
In it, we offer tips for testing the strength of your e-newsletters and fine-tuning your delivery strategies at all levels of experience – beginner, intermediate, and advanced. Remember: Making a few healthy changes now can reinvigorate your connection with your audience and ensure that your emails are reaching their peak level of marketing performance. These businesses often have a lot to learn – and in a short time, to boot – so it’s no surprise that this venture capital firm uses its e-newsletter to help answer questions and offer expert advice. Cleverly named Van Winkles, it operates independently of its e-commerce parent, avoids any overt promotion of Casper’s products, and is managed by a talented team of experienced journalists who take an eye-opening and newsworthy approach to exploring the topic of sleep from every angle. His weekly e-newsletter roundups prove that it’s possible to craft business-focused blog posts that entertain just as thoroughly as they inform. The brand also offers trustworthy advice on ways to keep our four-legged friends healthy and happy, and provides subscribers with their daily dose of puppy love in the form of dog-related videos and memes. It’s part of a content ecosystem that includes Ken Fisher’s investment books and his columns on Forbes. Robot – the critically acclaimed new USA Network series about an anti-establishment group willing to go to extremes to annihilate wealth inequality – may be a work of fiction, but its email communications are steeped in sobering reality.
Email may no longer be a shiny new tactic on the content marketing scene, but with the right strategy and a little upkeep, it can still pack a pretty powerful punch. With so many businesses competing for audience mindshare, on so many channels, it’s no longer enough to just *have* an email newsletter (or any type of content marketing, for that matter). The key is a balance of information and offers (remember the “what’s in it for me” factor). So if you will use viral marketing as one of your tool in promoting your product, use humor as your content since it is the best content among all categories. If you’re reading this article, chances are you’ve got a website and you’re probably email marketing.


This is why almost every big provider developed a lot of rules and registrations, filtering spam automatically. Newsletter marketing is used daily by thousands of companies. So, how do you get your newsletter to standout above the rest? Send out your newsworthy information to those who are interested and you will see a higher open rate! The subscriber may feel duped or scammed and you may end up losing a past or future customer altogether. One of the goals of a marketing newsletter is to build a connection with the reader that will lead to trust and, hopefully, their business and loyalty. When the person opens your newsletter, marketing studies say that a person spends between 15 to 20 seconds scanning the letter. If you need help getting the design done so your newsletter looks and functions the best way possible, pay a professional to do it for you.
While images do help sell products and services, too many images can also send your email to the spam folder.
But what you might find surprising is just how skillfully the company uses its vast network of industry leaders to create straightforward, compelling conversations that digital professionals at all stages of business consider to be a must-read – whether or not they are in the market for new software. Jay adeptly combines solid conceptual insights with detailed practical advice and thought-provoking commentary, and delivers it all with a breezy conversational tone and memorable graphics that make every piece worth your time.
It’s a great example of using email to nurture prospective customers until they’re ready to invest.
In addition to ongoing promotions for the show, special issues of its fan newsletter put current events into a relevant context, helping to reinforce the show’s key plot points and its hacker culture vibe. The company’s website and daily newsletter is crawling with them, telling jokes, offering product advice, and adding a bit of humor and personality that transforms each email from a product-focused alert into an entertaining conversation. Jodi has developed and managed print and digital content projects for marketing, entertainment, automotive, health care, and biotech publishers, as well as for entertainment industry and media brands. Dynamic content certainly a great way to ensure that your campaign doesn’t get lost in the clutter. Start by testing a newsletter format with 3 content sections and then increase to 5 over a series of a few months. Don’t take the risk of losing customers and brand integrity just to get a higher open rate. Two to four images is optimal and try to avoid having one image that is overbearing to the content and other images.
Its strong signature branding and call-to-arms content nicely capture the zeitgeist of its target audience: the 99 percenters and other change-minded viewers who may fantasize about tearing down the status quo to build positive change.
Almost every adult-related, pharmacy-related or even shopping-related mail never reaches the recipient, because it is simply filtered out. We developed a software, that takes care of all the rules, making sure, your Newsletter reaches its audience. When a person can immediately recognize your business, they will most likely take more time to review the newsletter. We have a 87% delivery rate – so never ask yourself anymore, why no one reacted to your newsletter. And please, don’t use images unless you have permission or if they are royalty-free!!!



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