Content marketing strategy guide zombies,affiliate marketing tips 2014 joker,digital marketing plan for university - Downloads 2016

16.10.2015
Get ready for a ton of actionable content marketing tips that will consolidate your brand and authority online. However, before jumping into the specific steps to take in order to grow your blog and business, let’s first define content marketing.
Content marketing is the strategic marketing approach of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.
Content marketing on another hand is a permission-based marketing approach that aims to attract a clearly defined audience, via providing helpful content.
Your community will follow your lead, as you demonstrate knowledge and expertise through content that adds value. This means that there is a huge opportunity for you to start taking advantage of this trend right now.
In social media marketing,the marketing activities are focused within the social networks: Facebook, Twitter, Pinterest, Google+, Instagram, YouTube etc.
In content marketing, you have a content hub (typically a blog) in focus, while the social networks are simply media channels used to promote the content.
You might decide for example that the primary goal is to build your authority and your email list.
In a second step, you may focus on converting those leads into customers, then into repeat customers and brand advocates.
Answering this question will provide clarity in terms of what differentiates you from the competition. It’s also an answer to the following legitimate question your prospects my have: Why should I listen to you?
Google Search: type in a few keywords related to your niche and see if there are other sites covering the topic and selling products. You’ll see that taking this approach will make people more engaged and receptive to your message. In order to create successful content, you should be able to help people with one or more of these challenges.
To provide affordable, effective heat-mapping technology that helps people improve on-page conversion. Web design, conversion optimization, blogging for business, conversion, copywriting, scrambled eggs, and analytics. In order to create a successful content marketing plan, you need to map your content on the ideal customers personas you created. Ideally, you should also map your content based on where your prospect is along the buyer’s journey.
For example, in the beginning you expose a new prospect to content designed to increase awareness about your blog and business.
In the second phase, your goal is to share content optimized to convert your prospect, from a blog reader into an email subscriber, then from an email subscriber into a customer. Having clear objectives, a good strategy and an effective plan is all good, but we need to measure results against objectives. Once you create great content, you need to promote it, to put it in front of your ideal audience, in order to be consumed.
This is easier if you already have a large audience – say a large blog readership and a big list of email subscribers. If you don’t, then you need to find the places where your audience hangs out and find a way to let them know about your content.
All right, you got to the stage where you actually need to start producing the content you planned for. Subscribe to the top blogs in your market, to stay in-touch with what is being published and to get inspired.
Check out the “Tools for Content Marketing” section below, for a tool that can greatly help you in this process.
For blogging, I suggest a self-hosted WordPress blog.  WordPress is the platform I’m using myself and the most popular blogging platform in the world. Headlines are crucial for getting attention in the very cluttered environment we operate in.
You also need to decide what your editorial calendar is, publishing schedule and overall workflow. If you build a list of 10,000 subscribers, you can generate a traffic of 600 – 1,000 people to your post via simply sending a message. It is important to determine what are the social media channels that are important in your market. In order to make sure you’re making the right decisions, check out the leading blogs in your space. So wouldn’t it be a great if such influencers would share your content with their audience? Then turn the PPT file into a video, via using a screen capture software, such as Camtasia (for PC) or Screenflow (for Mac). My recommendation is to focus on growing a targeted list of email subscribers and on building a great relationship with your list. Weather you’re a coach, a consultant, an online service provider or if you sell information or physical products online, a targeted, responsive list of leads is pure gold.
Coming back to the KPIs, using Google Analytics or an alternative, such as Get Clicky is a must. However, you’ll also need to measure performance of content that is published outside your blog, on platforms you don’t directly control. However, you can also track links via the free Google Analytics, if you use the Google URL builder tool.
This allows you to build an URL that has a number of link that has a number of parameters attached, such as the campaign source (eg. Although this part is a bit more technical, it’s important to dedicate some time to put a simple tracking system in place. This information is highly useful if you’re researching what works the best for a certain audience.
Moreover it has social media templates that you can use to create quickly images optimized for the main social networks. This is where BuzzStream’s features come in handy, to help you connect with influencers in your niche. But there is ONE thing everybody seems to agree with: building a list of email subscribers should be your top priority if you’re growing a blog and an online business. It has all the templates you need for all opt-in form types, it’s easy to use and customize. Let’s not forget the primary objective of content marketing, which is to enable growth for your business via driving a significant increase in traffic, leads and sales. You are already creating content that adds massive value to your audience and you share it for free.
However, in order to make money online with your business, you need to monetize your blog for profit. Let’s dive together into the content marketing funnel model that allows you to turn a prospect into a (repeat) customer and a brand advocate. Free Content is the content you share in your blog posts, in the free videos you post on YouTube. This allows us to build a relationship with these prospects and transition them from free to paid content. Lead magnets can be cheat sheets, mind maps, short reports, free courses providing the solution to a specific problem. It’s your decision if you want to test this or go directly for the next tier of paid content. Core Products.Long term you should consider developing your own signature information product and sell it on the back-end. Profit Maximizers.These are more comprehensive products, like multi-format trainings that usually include a form of group coaching. Of course, you don’t necessarily need to have your own information products, although I believe you should definitely strive to eventually get there. Once you build an audience you have a lot of option to monetize your content: sell advertising, sell other people’s products, sell coaching, consulting or other online services and so on. Enter your email address below and get instant access tomy +83 TOP traffic sources FREE mind map. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Applying Facebook content marketing strategy is an awesome way to generate ongoing engagement and interest in your business. If you apply proven methods for effective content posting these can net you a dramatic increase in the number of likes, comments and shares you are able to get. When posting links make sure to take a few moments and edit the link preview to include a quality snippet describing the content and the best image as well. In terms of what day of the week should you run a campaign I have found Monday to be the worst day of the week for a campaign and I have found that Thursday and Friday are the best days for a Facebook campaign.
I think the reason why pre-weekend campaigns work better is directly is related to the mood of most people on the day of the campaign. Many people are grumpy on Mondays, whereas on a Thursday or Friday most people are starting to feel the good spirits of a nearby weekend. Keep your Facebook content frequent, valuable, and dynamic and the more value you create the better results you will get! If you are a WordPress blogger you can optimize your content for Facebook by making sure your featured image is square.
Although links are great for getting visitors back to your site I find that Facebook posts containing graphics get better engagement! When you post to Instagram you can simultaneously post to Facebook, Twitter, Tumblr and more.


When posting a Facebook link to Facebook it makes a big difference if you use a link preview, instead of just a plain text link. In the following post I posted a text link with a link preview link to show the size difference between the two.
If you are a WordPress blogger you can optimize your content for Facebook when you make sure your featured image is square.
Keep your Facebook content frequent, valuable, and dynamic and the better results you will get!
For Powerful Marketing Secrets that help you get more traffic, leads, and sales Grab a copy of my FREE marketing ebook. Garin Kilpatrick is a father, marketing strategist, adventurer, renegade, the author of every post on this blog, and the founder of Empower Media Inc. Make no mistake about it: content marketing is essential to long-term success in the real estate industry. Content marketing in its simplest form is the creation and sharing of media and publishing content in order to acquire and retain customers.
Today, the most popular and profitable companies are the ones that produce an array of content.
Since its inception, the Internet has been a godsend for real estate professionals, opening the door to limitless opportunities to gain and attract new business.
To generate real estate leads with content marketing, it’s important to first develop a strategy for your campaign. While a target audience doesn’t have to be one set group, it also shouldn’t include everyone.
Whether it’s your own website or another platform, blogging is a great way to generate quality and informative information.
According to marketing specialist Joe Pulizzi, content marketing turns the traditional dynamics of marketing on their head. When curating content, remember to be informative as well as engaging to ensure readers are getting what they want.
Social Media: 91 percent of realtors use social media in some capacity, however, only nine percent use it to actually market their listings. Social media is a vehicle to further connect with their clients, attract new ones, and continue to spread a marketing message to new audiences. Infographics: Bright, colorful and informative, infographics are an excellent source for content marketing. Try using video in your content strategy by creating property tours, neighborhood tours, local business highlights and even client testimonials. Email Blasts: One of the most traditional ways to engage an audience with content is email blasts. There are a few suggestions when it comes to content creations, including some do’s and don’ts. While content marketing is a great tool for growing traffic, increasing exposure and obtaining leads, it’s also vital you track where your leads are coming from. Whether a veteran or just beginning, content marketing is an important tool for real estate professionals, and one that shouldn’t be dismissed.
Actively investing in real estate, FortuneBuilders is uniquely built to provide investors with the right education and systems for success.
In today’s online marketing world, making your content stand out is no less than a herculean task. The problem with content marketing being practiced in today’s scenario is that they are marketed to lure and not to entice. Today the content is structured only with the intent to generate traffic for the site and compelling the viewers to click on the link, so that it generates increased number of social shares. Most of times, clicking on these links will lead you to vile content farms that are populated by stratagem listicles. They believe that content can be made up for, with effective imagery and digital technology.
Clickbait has been an overused concept recently, especially by the advertisers as it got them great results. Youa€™ll be joining the 130,000 Smart Insights members from 80 countries who trust our advice to Plan, Manage and Optimize their marketing. Whether you call it inbound marketing, social media marketing or content marketing, we're broadly referring to the same thing; at least that's how we see it.
Dave and I believe that inbound marketing starts with considered, quality content, well published and promoted that, in turn, drives the inbound benefit through sharing and search. The 'free bonus' is that you're link-building and gaining social signals for search engine optimisation as well creating great content - something so often over-looked and under-valued.
This Content Marketing model was developed at First 10 Digital when working with a client who wanted to understand the full process for her team. People liked it so much we thought it deserved a more polished design with Smart Insights input - so here it is along with a few notes.
While not making light of the reality of hard work involved in considering how to integrate this model with your wider plans, including ongoing social and search marketing, I hope the simplicity of this process still really jumps out. Our 88 page Ebook features a workbook format with checklists and examples that makes it quick to scan to develop a strategy and apply the practical tips and tools. It's easy to over-egg the channels, especially social media, yet even social media experts will tell you that without the objects around which to socialise and share there is little chance of interaction or sharing. And, for most of us, the best object is relevant, quality, branded content (by definition that's not quick or easy!) that's exceptionally well seeded. This may be a fascinating and well considered hub like American Express' Open ForumA or something relatively simple like Eloqua's much applauded and popular Revenue blog. Oh, and ensure that your content is easy to share - a simple share bar is the easiest way to do this, then think about embedding Facebook comments if relevant, if not Disqus.
How and where to seed with influencers in your market, the portals and the bloggers who have the credibility and reach that you need. And, don't forget the social networks, communities and forums where your audience is already talking about related stuff.
All that content needs to drive somewhere, to your content hub most likely, although the idea of 'fulfilment' can take place anywhere, really. Suffice to say that in return for making it worth someonea€™s while to interact with you,you capture new potential customers and, more importantly, their permission to continue an ongoing dialogue that moves them, presumably, towards the sale of a product or service. Relationship building or interaction takes place wherever your audience is, in social network, on your site, etc. I toyed with omitting this from my blueprint list but, at the end of the day, it's the commercial reason we create valuable content. If youa€™re offering a solution your target market finds very valuable, then content marketing is simpler for you. Focus on providing valuable solutions to your target market, dona€™t pitch and scream about your products off the bat.
The issue of miss-selling of a€?SEOa€™ by so many of the agencies plying this trade is almost too tempting to ignore here.
Free prize #1 - If you (or your SEO agency) follow this content marketing process, I hope its ability to drive link-building is evident.
Hi Kathryn – no you’re not blind, we focussed on the 4 major networks in the new Smart Insights design (we used to have the AddThis share bar before), so no Delicious anymore, at least as things stand! At the same time, this content marketing strategy guide covers how this will help you generate more traffic, more leads and ultimately more sales. This means that companies try to interrupt us from whatever we are doing and force us to pay attention to what they have to say. What is the one element you focus on, in order to deliver a superior experience to your customers?
And to this end, spend some time on relevant forums and representative blogs for your niche. Neil Patel, a very successful blogger and entrepreneur, shared on his blog the mission, core message and secondary messages of one of his companies, Crazy Egg. This means writing posts both for your own blog and for well-established blogs in your niche.
Your objective is to build trust, via sharing helpful content that helps him address a challenge he faces. Once you’ve made the strategic choices above, it’s easy to translate them into an actionable plan that will get you results.
Have an introduction, conclusion and a number of key ideas, supported by sound argumentation and by relevant data. Check out Google Trends  to come up with topics that are popular now, use BuzzSumo to get inspired from the most successful blog posts in your niche and Qualaroo to survey your visitors and gather valuable ideas. In fact you should spend a significant part of your time and resources promoting your content. If you’ve been in the digital marketing space for a while, you already know that building your email subscribers list should be one of your key priorities. There are so many platforms out there and you might feel pressured to be active on all of them.
This is a channel that not only allows you to share content, but also get in-touch easily with your audience, peers and influencers. Instead of maintaining a diluted presence across a large number of channels, you’ll get much better results if you focus on one, two of them. Go right now to Boardreader, enter your keyword and you’ll instantly get a list of forums that are relevant to your keyword.
You can then post those on PDF and Slide sharing sites, presenting your content to new audiences. If you want to give your content a boost, there are a number of options to do this, without breaking the bank. In short, it allows you to show ads to the people who visited your site, when they are browsing Facebook or other websites on the internet.


This is advertising that is blended into the content consumption experience of each specific platform. Your articles get featured on top websites such as CNN, Slate and so on, as “recommended articles”. And it’s even more dangerous to lose sight of what really drives your business forward, and focus on the wrong KPIs, such as on vanity metrics: likes, shares and so on. Building productive relationships with fellow bloggers in your niche can greatly help you grow your blog fast.
Just enter the main keyword of your post into the Uber Suggest search bar and you’ll get a big list of long tail keywords. When you read interviews with the top internet marketers, you get various perspectives on what marketing strategies and tactics work best. Once they buy from you, even a $1 product, they are more likely to buy from you in the future. Some experts, such as for example Todd Brown argue that via pricing something ultra low, you attract less than ideal clients. As your content driven business grows, you should definitely consider recurring revenue models. As a necessary evil to grow and sustain your business, content marketing can be extremely advantageous when used correctly as it has the power to generate leads, build trust in your brand and dismantle fears customers may have.
In an essay written in 1996, Bill Gates coined the phrase “content is king”, predicting that content will eventually drive the Internet as we know it. In fact, content marketing produces about three times as many leads per dollar as paid search advertising. According to Placester, 90 percent of all real estate buyers use the Internet to search for homes, and 70 percent of consumers prefer getting to know a company through content marketing than advertisements.
For example, your audience may be interested in learning about tips for first-time homebuyers while others are seeking information on rental properties.
The goal is to build trust and rapport with your clients, attract new prospects, provide solutions to client problems and build partnerships, all while building your SEO reputation. Keeping things fresh will not only help drive traffic to your business, it will help it stay there,” says Paul Esajian, CFO of CT Homes. Sites like Facebook, Twitter, Pinterest and LinkedIn are great resources for real estate professionals.
These visual charts have the power to breakdown hard-to-understand topics, allowing readers to quickly grasp what you’re trying to say.
A recent industry survey revealed that 73 percent of homeowners said they’re more likely to list with a realtor who uses video to market his or her properties. Because video is an increasingly important part of content creation, it’s imperative you use it to your advantage. For real estate professionals, these commercial messages, which are typically sent to a group of people via email, are great for increasing your chances of gaining quality buyers to add to your funnel. Measuring and tracking results is an important part of the content marketing process, and one that will allow you to refine and improve your approach going forward.
Just remember, creating compelling content isn’t easy but in the long run, it will assist in generating and utilizing leads for your real estate business. We run network of high quality 50+ high niche websites with millions of regular visitors, Please connect with us. The major aim is to increase the traffic, by increasing number of clicks by any means available.
The objective is to catch the drifting web searchers in order to attract them to clicking on your link. The success lies in providing enough information from the headline to spur a sense of curiosity in the viewer to learn more. The main aim of Upworthy and Buzzfeed is to generate marketable content in order to create a community of readers. However, this has to brought into notice that clickbait is not a viable option in long term.
With increased clickbait practice on the roll, people are losing faith in the internet and are becoming less reliant towards what the internet has to say. It lures the viewers to click on various links with sensational headlines, but to find nothing of absolute worth.
Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe.
Design your hub in line with other assets, think about the positioning (how great is Elqoua's Revenue proposition considering they sell marketing software), and then get your quality content on there. In my experience these agencies are often guilty of making what's actually quite a simple process (I did not easy!) seem like a dark art. The most important factor in gaining the desired search rank is: develop content worth re-sharing andA worth linking to!! Who equates to the BBC in your market?For example, a Gap travel company might strive to have content worthy of Lonely Planet or relevant specialist blogs or forums, such as niche opportunities in volunteer travel or snowboarding.
While it’s a good idea to use several types of content and take a multi channel approach when it comes to promotion, take care! Then run a little desktop research, to see how other players in your market cover that topic.
Then you can also look into Vimeo, Metacafe, or even into self-hosting your videos with Wistia, for example. Many online marketing experts suggest that you spend 20% of your time creating content and 80% of your time promoting it.
Now, don’t turn this content marketing tactic into an excuse to spend tons of time in forums.
You’ll be presented with lots of opportunities to engage in conversations that are happening in your market right now. You can leverage Google Alerts to get a nice list of recent blog posts that fit your search. As a content marketer you need tools that allow you to create appealing visual content fast. When you write content, you wouldn’t mind if Google sent more search traffic your way, right? The goal is to define who you want to talk to, create specific and purposeful content related to your audience, and then distribute it through the various channels your audience visits. Free blogging platforms to get started include Blogger, WordPress, Tumblr, and now, even LinkedIn.
This lead magnet will help to answer and solve questions readers may have, establish your credibility, and set the next stage in your sales funnel process. It’s also an optimal way to get eyes on your content as infographics are extremely appealing to readers.
It’s also recommended that email blasts be sent to other investors, real estate agents, mortgage brokers and title agents in order to continue the flow of new customers. As a professional, it’s important to stay current with your content and continually distribute new information in order to keep your customers fed and hungry for more. The major problem with such content is the ambiguity in both the titles and the quality of content so offered. According to Derek Thompson, the idea is to provide only enough to be able to make viewers know what they are clicking and to entice them enough to click. They do not believe in traditional ways of content marketing, and keep the broader focus on headlines. Many of the viewers are tired of clicking links with most enticing headlines only to find a video or an article of no real worth.
The only aim of it is to increase traffic and does not promise anything about the quality of content. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. I'll avoid the temptation to pursue this now and keep my supporting thoughts to myself until another time!
And whenever possible, showcase a member of your ideal audience that got a certain result via using something you teach. The percentages can vary of course, depending especially on how targeted the list is and how strong your relationship with the list is.
Instead of trying to get that audience to go and be exposed to our content, we could also approach this the other way around.
Start engaging and you’ll accomplish 2 things: get in-touch with your audience and build relationships with influential bloggers. Whatever your goals, you need to establish and measure clear KPIs (Key Performance Indicators).
Marketers have to adopt a content marketing strategy to reflect upon the decreasing time of people to have your content consumed. The bigger question is about what is the importance of the clickbait concept when there are great amounts of well-intended and honest content in generation. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Earlier I was looking to bookmark this page to Delicious but can’t find any bookmarking buttons.
The articles at Upworthy are with such enticing headlines that one cannot let go off the article before scanning it in general at the least.



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