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25.04.2014
2) You should now be at the “Home” to be safe click on the “Home” link top right-hand corner. 3) Move your eyes over to the left-hand narrow column and then go down the menu until you see “Ads and Pages” menu option. 5) Now look on the left-hand side of the page for the “Offical Page” section and ignore the “Groups” and “Community Page” sections. I am dedicating an entire week to telling you all about the things that I am sure to do before going to blog conferences. Telligent, an enterprise collaboration software company, believes that some day the same answer will immediately occur to both of us. Edwards and Telligent CTO Rob Howard are releasing a white paper today that delineates what these standard-setting communities of the future will look like. Don't pour resources into creating an online community without defining what business objectives you want it to accomplish. Howard and Edwards found that a personal touch was an important factor in an online community's success. Like guests arriving to a dinner party, successful online communities make sure to welcome their new members adequately.
One way to help community members reach their objectives is to become a great source of content about a topic that they're interested in. World-class communities will use the information exchanged on their networks to improve their products and transform the way that they're doing business. Influential members in a community have a direct impact on the behavior of other users in the community.
If Foursquare has taught us anything, it's that people will do a lot for a little digital recognition. Create a policy that clearly identifies what community members can and can't do, as well as how violations of the policy will be handled. The privileges for non-members and members should be different, thus providing an incentive for people to join the community. This book is packed with tips and advice from Australia’s leading mums in business, including Christine Kininmonth of Fertile Mind, winner of the 2014 St George Banking Group AusMumpreneur of the Year Award. Chapters include topics such as Marketing, Time management, work life balance, profitability and customer service. Co-owner of the AusMumpreneur Network, I'm passionate about supporting mums to follow their dreams and create a life that works for them and their families! Instagram Ads were previously only available to a select number of big businesses using the Instagram Ads API, but now you can create Instagram Ads using the Facebook Power Editor, regardless of the size of your business. Your Instagram ad will appear in people’s Instagram feeds along with images shared by their friends, family and other Instagram accounts they follow. When you access Instagram Accounts from your Settings, you should be able to see all the Instagram accounts you’ve added as well as any ad accounts that are authorized to use the Instagram accounts. You must have a Facebook Ads Account in order to run Ads on Instagram and you will only be able to create and manage Instagram Ads using the Power Editor. You will be able to target Instagram Ads using the same targeting techniques and data that you currently use on Facebook.
Images, with either square or landscape dimensions, depending on which format you choose when creating your ad. Carousel, where users swipe to see additional images, similar to the carousel ads that appear on Facebook. Facebook’s Advertising Policies provide guidelines about which ads are acceptable and unacceptable on Facebook and Instagram.


You can see and moderate comments on your Instagram ads via the either Facebook Power Editor or Facebook Ads Manager.
It will be interesting to see how Instagram evolves now that Ads will be available for all businesses to create. The built-in call-to-action button will enable click-throughs directly from the post itself.
However, the success of Instagram Ads will depend upon the users and whether or not there is pushback from those that loved the platform because of it’s ad-free nature. If advertisers use appropriate targeting and provide value in the content they are promoting, then the user experience should be a positive one.
Filed Under: Facebook, Instagram, Social Media Platforms About Loren BartleyLoren Bartley is as a social media strategist, educator, coach, public speaker, blogger, early adopter, self-confessed lover of all things geek-eske, and mother of three. As the founder of Impactiv8, Loren helps businesses grow using the power of social media and lifecycle marketing automation. Loren has created three online training programs: Social Media Success, FB Business Success and Linked Business Success and she also offers bespoke social media presentations, workshops, one-on-one coaching and social media implementation services. Loren is also the producer and co-host of the highly successful #BusinessAddicts The Podcast, which she hosts in conjunction with Fiona Redding from The Happiness Hunter. Note: make sure you select the correct business type for the page “Local Business, Brand, Artist” etc… as you will not be able to change them once the page is created. Submit your articles to us and we will not only publish your content to our blog hub but we will also broadcast the post to our social networks on Twitter, Facebook and LinkedIn and the other 40+ social networks we have a presence on. The report is primarily based on their own insights, research by industry analysis and the results of an informal survey they conducted.
The purpose could include support, digital marketing or networking, but there should also be some way for community members to meet their objectives.
Simple things like completing profiles, putting actual pictures in for avatars and posting comments that don't sound like they've been run through a PR filter can help achieve this effect. For example, when people join, they are greeted with a welcome message and are immediately connected with someone else in the community (for instance, the site's manager). Seventy-six percent of respondents to Telligent's unofficial survey said that finding answers quickly was extremely important to them; 56% ranked identifying relevant information and 55% ranked identifying experts as equally important. Doing so sometimes involves allowing community members to answer each other's questions instead of being the first to jump into the conversation. By engaging and highlighting your biggest fans, you'll empower them to help shape and grow your community. Making a leader board, developing badges, or another effort to reward participation with recognition in the community will be an important component of a world-class community. Some examples might be giving members access to special content, access to new information, discounted products, or just access to groups of other members in the community. Powered by its own proprietary technology, Mashable is the go-to source for tech, digital culture and entertainment content for its dedicated and influential audience around the globe. With tips and advice from Australia’s leading home based business owners on topics including time management, marketing, profitability, customer service and work-life balance, you will gain insider knowledge of how you, too, can create your own successful, profitable home-based business.
You also have access to all of the custom audiences and lookalike audiences that you already use for Facebook Advertising. When you place your order for your ads, your ads will be reviewed against these policies, just as they are on Facebook. Instagram Ads will provide a [paid] solution to the issue of only having one clickable link per account (in the account bio) on Instagram. If so, tell us about it in the comments below and let us know what you hope to achieve most from Instagram Ads for your business.


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I think something that a lot of people don’t realize, is the amount of prep work that goes into getting things ready to go before leaving to go to a blog conference.
I get a new business card design every year right before I go to Snap Conference so that I can evolve a little bit and change a few things each year. This seems self explanatory, but you would be surprised how many business cards are too caught up in the design, that it is hard to find the actual blog name and address on them. If you have your homepage URL written all over your business card, what is the point of adding a QR code that goes to the same spot? This probably sounds like a “duh” suggestion, but there are tons of typos on business cards! According to their research, here are nine steps businesses must take in order to make their online communities world-class. The import thing is "letting the community and the customers really self-identify with the company that is running the community," Howard says. I want you to know a few tips to creating the perfect business cards for your own blog too! You want people who receive your business card to really get the vibe of your style, just by looking at your business cards. It is also much easier to remember someone that you met if you can go back and see their photo on their business card. Personally, I like dedicating an entire side of my business card to the name and URL of my blog. I had gone to a local printing company and I got to physically touch the paper before I chose it. Even better, give them some incentive to scan that QR code, like a secret printable or something.
We would tease her all of the time that she didn’t do hair for the stars as in celebrities, she did hair for the stars as in space. There are a lot of patterns and bright colors in the projects that I do on my blog, so choosing bright colors and a fun arrow pattern made sense for my business cards.
If you are like me and have different names on each of your social media outlets, this is especially important! I wanted people to be able to scan my QR code and instantly see all of the projects you can find on my blog!
I recommend going to a good local printing place (my preference), or ordering from a high quality printing service online.
It is hard to find someone if their name isn’t the same as their blog on different social media outlets. Both of those examples can be missed pretty easily because it is so close to the real word. Have someone else look at your business cards too to be sure everything is spelled correctly.



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