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27.11.2013
Before you start creating your slides in PowerPoint you need to think about the message in the ad. If you have animated objects on your first slide you should check to make sure that the music audio file is the first animated object on the slide. Ask your colleagues and friends for feedback on the video before you publish it to the rest of the world via YouTube. Budget At a cost of around 900,000 Euros for “Shoot the Bear”, not every company will have the marketing budget of Tipp-Ex!
This cause is very close to both their hearts with family members who are currently battling this cruel disease.
If you would like to show your support or know someone who would, or to send a message of support; their fundraising pages are below.
2016 brings with it another year of BREED’s FREE business seminars (Bottom Line Series). We look forward to continuing to host these successful business seminars and have a selection of topics and presenters with something for everyone.
BREED would like to wish everyone a very safe and Merry Christmas and a New Year filled with new and exciting opportunities. The BREED Business Centre will close for the holidays at 3pm today (Tuesday 22nd December 2015) and reopen Monday at 9am Monday 4th January 2016. On Tuesday night (10th November), we hosted our 11th Annual Awards for Excellence Dinner for our local students and employers. This year thirteen of Blacktown Regions’ most talented students received awards for excellence in the workplace. Tamarah Bradley of Wyndham College was named VET Student of the Year, an awards program set up by BREED, the leading employment and career pathways organisation in the region. The Awards program also acknowledges Outstanding Employers who provide the work placement positions to the over 4,500 students through-out the year. The Students BREED places in Industry come from 25 High Schools, TAFE WSI and Trade Schools.
BREED turned 21 and to help us celebrate, the local media wrote a couple of amazing articles. The Mayor of Blacktown, Member for Riverstone, business, school and community representatives together with past and present students and clients have helped BREED celebrate its 21st anniversary of Incorporation. An initiative of the local community, BREED has adopted the mantra that education leads to employment that in turn generates economic development. More than 10,000 people are unemployed in the Blacktown Council area but the figure could be higher if not for Quakers Hill’s BREED Business Centre.
Blacktown Regional Economic and Employment Development provides training and work placements for young people and office space for businesses. BREED Managing Director Stephen Frost said it has helped thousands of students gain work experience since 1994 and in 1999 was named the Australian business centre of the year. BREED congratulates the finalists and winners who were nominated by their customers and clients and were judged to be the best in their categories from the 7,353 nominations.
Research in Britain has indicated that students exposed to at least four interactions with employers whilst still at school are five times more likely to be in education, employment or training at age 19 to 24 than not. Work Placement is a mandatory part of many industry-based Vocational Education and Training (VET) courses that high school students can choose as part of their Higher School Certificate and provides a general introduction into the working environment. Check out BREED’s column in the GWP magazine, written by our Managing Director, Stephen Frost.
1.0K 1 0 61 969 7 0 0 1 0If you are a regular visitor on Bit Rebels, you know we often write about brand new technology innovations when they are first introduced on crowdfunding websites like Kickstarter and indiegogo.


Crowdfunding has opened the floodgates when it comes to funding innovations, and it’s the reason many products exist today.
A creative, powerful business video can be useful not only for crowdfunding purposes, but for all kinds of online marketing purposes. We’ve written about how to create a viral video before, and although there are some similarities, for the most part, creating a strong business marketing video is very different.
What is most interesting here is the emphasis on quality yet it never mentions contracting with a professional video production company.
It’s going to be finish of mine day, except before end I am reading this impressive piece of writing to improve my knowledge. As with any new project, start small and gradually improve the quality and content of your work. Video platforms like YouTube have made it really easy for companies to upload videos and spread them free of charge.
You can purchase royalty-free music on the Internet for about $10 that you can use in your video ad. If you set it to Start “With Previous”, the music will start playing as soon as you start the presentation.
Ideally, show it to someone who doesn’t know about your product but that is part of your target market.
Other award categories included: Outstanding Work Placement, School Based Trainee, School Based Apprentice and Participants in the Digital Enterprise Project.
The student’s courses cover vocational frameworks, each requiring a mandatory work placement component for their HSC studies. BREED prides itself in providing experiences and opportunities that strengthen a person’s education and employment opportunity. If you’ve read about the crowdfunding trends over the past year, you know that some people have raised insane amounts of money in short periods of time.
When someone sets up a Kickstarter campaign, for example, they are encouraged to create a stunning marketing video. The thing is though, many brands think in terms of traditional marketing when they create these types of videos, which is a recipe for disaster. They knew that people watch video voraciously, and they wanted a video, but wasn’t sure they they could make something that they loved.
You could host the video (keep the file) on your website, upload it to a video sharing service (such as YouTube) and then embed the video onto your website, or even embed it into your emails (either directly or place a link to the video in the email).
If you go to an ad agency and ask them to produce a video ad for you it will be quite costly, but if you’re just a little bit creative and if you have the time, you can create a video almost free of charge, with very simple tools – like Microsoft PowerPoint!
Here you will probably have to play around with the timing of your slides and objects to make sure that it all works together with the music. Perhaps you’re missing something in your messaging that is obvious to you, but not to someone else? A bespoke, high-definition video can cost less than an iPod and will show a massive return on investment if done well – so it is worth exploring your options carefully.Contracting a team of video production experts will take most of the work off you, but if you are on a shoe-string budget – be as creative as you can, like these guys were using just one camera and a few borrowed treadmills.
Frameworks include: Business Services, Construction, Entertainment, Primary Industries, Information Digital Technology, Metals and Engineering, Retail, Hospitality, Tourism and Events and Automotive. If you do a quick search for the most successful crowdfunded campaigns, you’ll notice that they all have a strong marketing video.
For an example of this, just think about the last time you started to watch a video on YouTube and the intro was so long that you lost interest before you even got into it.
You can also click over to Fast Company to read How To Make A Kickass Kickstarter Video for even more tips.


Include a call to action as well as your company’s contact details so that the viewer can get in touch with you after watching the video.
Mark the option, “Play across slides” to play the music throughout the duration of the video. I recommend you use the best, High-Definition video quality, so that you can play your video ad with good quality on large TV displays. When you’re happy with the result, upload the video to YouTube and share it with the rest of the world!
You never know – you may just get your brand seen by millions too!Reaching your audience Probably the first area to look at is the one where you already have a captive audience: your website.
While the employers have the opportunity to identify potential talented employees and give their staff the experience of supervising and mentoring as well as supporting our next generation of employees and business people’. Depending on the music you’ve selected, you might have to make it shorter using the “Trim audio” tool, or choose to fade out the music when the video ends.
For increasing visitor engagement, reducing bounce rates and increasing conversions – effective video is an unbeatable medium, and your website is your prime piece of real estate to showcase your business. Chose to start from the beginning and deselect the option to record narrations and laser pointer. If there are areas of your site that are less successful (maybe visitors are spending less time on a particular page, or not completing an action you hope they will), look at how video could be used to keep your audience engaged and informed.The next part of your video strategy will be to look at the channels that can connect quickly to your audience. Everyone knows the power of YouTube, and video sharing sites have the potential to engage a worldwide audience of millions with your brand – take a look here to get a more detailed look at some of your options.Social media networks such as YouTube, Facebook and Twitter are changing the ways businesses communicate with their customers, and make it possible for everyone to create and share content. Tap into these incredible marketing tools and plan how to get your content out there (these all warrant individual posts so apologies for the lack of detail)!Optimisation The next important part of your strategy is to plan and research how you are going to optimize your video for the search engines.
Google loves video content and will rank you high on the search engines if you learn how to choose the right keywords to target.Make sure you fill out all information fields relating to your video, and add descriptive, catchy titles. But how do you integrate video into your overall marketing strategy and make the most of your efforts?Set Clear Goals First of all you will need to identify your business objectives and make a clear plan of action.
When you set out to create a video marketing strategy, the road ahead may seem very long – but drill in deep and simplify it down to the key objective for your campaign. A good video production company will be able to advise on the best way to get started once your video has been produced, but if you are going it alone, take a look at our recent article on the video seo basics and also running a quick search of the relevant video sharing sites will find you tutorials and advice. Take it step-by-step, and there may well be a fair amount of trial and error – but it will be worth it!Analyse Results Having invested so much time and effort into your video marketing strategy, you will want to make sure it is working for you.
Many video platforms offer detailed metrics to help you measure and track the effectiveness of your strategy, so decide which are the most important for you to measure and choose the appropriate platform. Increase brand engagement?Of course – it is likely to be a combination of all these things and more, but it is important to focus on one area at a time, and plan your strategy around each of the cogs that will turn the wheel.For example, if you are looking to generate exposure, there is no better way than a video that goes viral. Without visible analytics, it will be impossible to know whether you should continue down the same path or change tack – and hopefully, with a clear strategy in place you will already be half way down that path!
Easier said than done, perhaps, but with video sharing sites getting millions of hits a day – you could just hit the big time.Take Tipp-Ex’s “Shoot the Bear” video for example, which went viral from day one – with 1 tweet per second in the first 10 hours, and one million viewers after 36 hours.
How about that for brand exposure!Our previous article looks at some of the ways video can be implemented to increase your website conversion rate.



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