Create landing pages on wordpress,viral marketing 100 success secrets,pr plan inhoud,mpeg player untuk android - Downloads 2016

Of all the components in a conversion funnel, the landing page plays the most instrumental role. You can have really great ads, good marketing copy and even a great product or service, but if your landing page sucks, it can cause issues with your activities online. When we make web pages for products, services or to get some kind of information from someone, we often have a tendency to cram as much information on the page as we can.
Another thing marketers forget is that people browsing online are impatient and used to instant gratification. Make sure the messaging on your landing page is consistent with ads, emails, links or other methods by which a visitor arrived at your page. This is another area where your visitors will put up with a lot before they give up, especially if they are interested in your value proposition. Your value proposition, which may have been promised in an ad, or whatever drove the person to the page should also be present.
Much of landing page success has to do with messaging and layout; however, the technical details can also trip you up.
A good rule of thumb is to reduce the amount of Flash and Javascript you use in your landing page. When you are online trying to accomplish something, there are few things worse than a web page that will not work or that is confusing. From creating an epic blog design and layout, to increasing traffic and conversions, I'm sharing everything on my journey to blogging success.Join me and let's learn together, and succeed together! OK so the good news is that Shane and the team over at Thrive have performed yet another little miracle! Essentially those are the building blocks of a profitable online business or blog, more or less anyway.
But now with the Thrive Landing Pages plugin, you can really create a stunning, professional looking landing page in no time at all, saving you time, money and resources. Boasts fully customisable Templates ready to drop into your landing page, and more templates to come in the future. Like I said earlier, I’ve been using the Thrive Content Builder to create almost all of my static pages, a few pillar posts and of course my own email opt-in landing page for all my sites and I love it. I’ve just finished creating my first landing page using the Thrive Landing Pages plugin, and I can tell you it was an absolute breeze. Here is a screen shot of my landing page in progress so far, there is still a lot of content being added, but at least you can see what’s possible with this amazing plugin. This is an early screen shot of the landing page I created using Thrive Landing Pages plugin. Below is another screen shot of the page in edit mode, you can see the editing tools and elements on the right hand side of the page. OK so I hope this has been an insightful post with a good look at some of the possibilities for your landing pages using this plugin. With so much traffic being driven these days via social media, it’s important to implement designated social media landing pages as part of your marketing strategy. That last point is where the situation really changes for social media landing pages, and it’s a major deviation to consider. Minimal text as the page’s video explains the insert-your-face video concept (even just the thumbnail before playing the image shows the empty face, so users can understand the concept without even playing the video). Good related content – while it’s not always recommended to promote other offers on a landing page, the idea works well here and gets visitors excited about making additional JibJab videos.
While it’s great that the Facebook ad text is being recycled in the landing page text field, I’d like to see the Facebook ad headline, Add Your Face to “Happy” repeated as well. The “tags” section seems unnecessary, and is probably an element that should be hidden and just used for site structure and filtering.
Next we have a Facebook ad by Health Line First, with the ad text “providing information that is usually hard to find.” Not very helpful, but they earn a few points for being mysterious. Their Facebook page doesn’t give us any details explaining what the company is all about – just that same ad text that now seems more silly than mysterious. Next we have a social media landing page example that comes from The Honest Company, beginning with this Facebook ad.
A short form field with a bright button and relevant button text (the “order your trial” is much more appropriate for the offer than a simple “submit”). Great use of color – the color pallet is very nice, and the orange button on the blue form background naturally draws attention to the button and its connected offer. Ideally it’d be great to see the same photo from the ad repeated here on the landing page, but here we’re getting the next best thing – a very similar photo that continues the feel of the first. The scarcity element is a smart way to push visitors into a purchasing decision (19 unites left). The social proof elements, albeit small, are a smart inclusion (16,000 unites pre-ordered). While I appreciate the scarcity element on this page, the bar is confusing – is it a visual element to accompany the scarcity number?
I would love to see those trust signals moved above the fold, and maybe the mini-illustrations as well. There is a big trend these days to have a minimalist homepage featuring one powerful image, and while there are certain advantages to that style, it has major pitfalls and won’t work for everyone. As a new and inventive product, Lumo can’t successfully use a minimalist page style because they really need to dedicate space to explaining their original product and concept behind it. This social media landing page is actually its own Facebook tab as part of Downy’s larger Facebook page. The scarcity element of the countdown clock is a nice way to remind visitors that they have a limited time to enter the contest. I think we can assume that the main point of this page is to get visitors to enter the Downy contest. The contest entry problems are exacerbated by the entry button, whose color and text matches the non-clickable submissions header below. We’ve really torn this page apart already, but there’s one more thing that needs calling out, and that’s the lack of entries. The Facebook ad and landing page offer don’t match at all, and even if they did match, the landing page would still be in need of way too much renovation to earn a passing grade.
With Twitter landing pages, you’ll want to match that Twitter mindset – quick, clever, and to the point.
If a Twitter user is clicking the link embedded in your personal Twitter profile, chances are they’re looking to learn more about you and your web identity. One could argue that the page is on the lengthy side, but it’s broken up with several headings, so not much to complain about here. Next let’s look at another kind of Twitter landing page that looks more like the other social media landing pages we’ve looked at, via paid Twitter ads directing the user to a guide or resource. HootSuite’s pretty big on content marketing, so it’s no surprise that their social media landing pages look good. Ideally the form would be shorter, and the “submit” button would have more appropriate text.

SendGrid is following a lot of landing pages best practices, with the smart inclusion of bullet points, images (even a mini guide image like the one here is a huge improvement over nothing), and trust signals. The form button’s bright orange color stands out nicely against the blue background (contrast is key), and the “Start Reading” button text, along with the mini-image inside the button, is a nice touch. The “6 kickass emails that leverage marketing” from the Twitter post aren’t mentioned anywhere on the page. That initial tweet was so grabbing – don’t throw it away when it could add further value on the landing page.
Let’s take a look at some examples of Pinterest pages, starting with this social media image ad featuring a lovely necklace from Stuff 4 Multiples.
I’d recommend moving the email, review, and question options further down on the page, especially if it means making more room for the order button.
Everything is pretty clear cut here – it’s your standard online apparel page with a nice bright “Add to Cart” button. I like that they have the same shirt design shown on different clothing styles underneath the main photo. The inclusion of social proof via buttons is a nice touch, although I might consider ditching the lesser known “Fancy” and “Wanelo” buttons. There are a few things we don’t need – the search tags aren’t necessary and sizing options could be hidden behind a link.
LinkedIn ads and landing pages aren’t as popular as they are with Facebook, but as the #1 professional social networking site that’s always growing, they can’t be overlooked.
Using the color red for the sub-heading establishes its importance – bold text or powerful text colors helps readers interpret your information hierarchy (aka which lines of text are more important than others).
Many lines of text break onto second lines when they shouldn’t – it makes the page feel messy. Lots of bad grades were dished out during this social media landing page evaluation – clearly marketers are still learning when it comes to creating custom social media landing pages for relevant ads.
First you need to understand why people are visiting your page, what they need to learn about your solution in order to overcome any buying objections and how big a commitment you’re asking them to make. Put simply, short copy will outperform long if there’s a low level of risk, cost and commitment, together with high levels of desire. Think long and hard about all the things that might stop a potential customer from buying your product or service. Most people won’t think twice about trading an email address for a useful download, in which case, your landing page can be nice and short. This entry was posted in Working Capital and tagged conversion, landing pages, SEO on November 5, 2015 by Diane Adler. It is the piece that serves as the function by which people become customers or leads, and it also must give that additional push for someone in the sales or lead-generation process.
This post will show you how to make an amazing landing page by highlighting best practices. We also have a tendency to forget about why the person came to the page in the first place. They have arrived instantaneously and are now looking for the thing that caused them to come to the page in the first place. It is true that most people will muddle through a process even if it’s hard and confusing. You can think of the process by which people follow conversion funnels as a series of directions. Like other elements of poor landing page construction, people will put up with a little headache, but not a lot.
Anything slower than a few seconds and you should use their recommendations to make it better.
Many of the best practices above all contribute to making your visitors’ time on your landing page pain-free and productive. For tasks that cannot be done anywhere else, we just get furious at the creators and try to find some other method. This plugin to date has been one of the best investments I’ve made in my online business venture. Introducing a massive addition to the Thrive Content Builder plugin, the Thrive Landing Pages plugin.
Whether it’s to generate leads, increase sales or increase email subscribers, you want to convert.
This particular landing page is for my upcoming eBook re-launch, and as I mentioned is work-in-progress.
If you’re looking for a really simple but powerful way to create your landing pages in the future, and make them look professional, I truly recommend that you check out this plugin, it will not fail you. Remember, folks who click your ads and links from social media sites and paid social campaigns are valuable visitors – they’ve actively engaged with your brand on a social network. Your social media landing pages need to cater to the unique needs and mindset of someone coming from a social network. A lot of businesses pour advertising dollars into Facebook, but based on the examples I’ve seen, many still don’t seem to be doing Facebook advertising the way it needs to be done.
We’re taken right where we belong, and the sample video featuring the empty face explains the offer concept without the need of extra text. It’s another element to solidly the connection between the ad and landing page, and it also serves as more interesting copy than the “Dances” “Happy” or “video” headline and sub-headlines. Instead, this space could be used for some social proof elements (such as: 4,327 people have made themselves “Happy!” Are you next?).
We see their logo again, although it remains unclear what the number 7 has to do with Health Line First.
The ad photo and the landing page photo seem to go hand in hand, using similar lighting and colors. I would choose one powerful product photo and ditch the white on white photos, in which the product is barely visible against the white background. If so, a meter showing a low value should be orange or red, but certainly not green, which implies that unites are plentiful.
Many landing pages fall victim to this ultra-minimalist trend, and it’s important to understand why it won’t always work, despite being a popular style. Creating custom Facebook tabs is a popular technique for running contests or special promotions.
I feel a bit like a jerk for picking apart so many problem pages, but honestly, there just aren’t many people doing a good job with social media landing pages. Most links shared on Twitter are articles and blog posts, so the idea of having a designated Twitter landing page won’t always apply. The first line directly connects with the visitor’s point of entry with the line “Thanks for clicking the URL in my Twitter profile…” Below these sections he talks about his ProBlogger Twitter account and what followers can expect to see him tweeting about. The bulleted points make the text easy to scan, and the trust signals in the lower right corner boost visitors’ confidence. In this case, even “download” might be more enticing than “submit.” After all, the visitor isn’t excited to submit their information to you, they’re excited to download their guide.

If we’re really customizing this page as a Twitter landing page, let’s re-use that eye-catching tweet text in the offer description. However, plenty of businesses use Pinterest for marketing purposes without dishing out the big bucks, and these are the kinds of pins and landing pages we will be looking at today. Well, Pinterest is an image-heavy site, so you’ll certainly want some powerful visual elements included on your Pinterest landing page. The biggest problem with this page is that the order option is below the fold (under Choose Options). These “you also might like” recommendations work here because they are extensions of what we’re already seeing, not just random gateways to other pages that might drive us away from a purchase.
Since LinkedIn is a more professional setting, your LinkedIn landing pages should match with a sophisticated design and professional feel. Even changing the form headline to “Download the free marketing guide” might be preferable. The bullet points are strategically used to break down the main topics the guide will cover. I would shorten the red header so it rests on one line, and then make the image a bit smaller so that the bullet points each take up only one line, rather than two.
Let’s hope that you score better – use the lessons we’ve learned today to surpass your predecessors. Whatever you’re selling, it’s important to think about what type of landing page converts best. Long copy will improve the odds of conversion where your proposition is complex, expensive or needs-based. If you think the asking price could be an obstacle, consider offering a free trial period or money-back guarantee. If you can convince people to make smaller commitments along the way, they’ll be more likely to make a positive buying decision in the end. For instance, don’t get creative at the last second by putting the word “find” next to a search box.
Don’t distract visitors with other elements or detract from an area on the page where the action is.
If you used keywords in your ad or link that lead to your landing page, use those on the page as well. The Internet is a virtual world where it’s easy to get lost and think you’ve taken a wrong turn. If the relationship between your prospect and your value proposition is fragile to begin with (i.e. If there is important data not showing up because the browser cannot interpret it, you might be missing out on opportunities. If you have to use these technologies, it’s ok as long as you try not to use them for information that is more critical to your landing page success.
For companies whose products or services we could potentially do without (or find elsewhere), we move on to the next website. I've been blogging since 2010 and love sharing what's working for me and what's not, so that you can build a better and more profitable blog or online business.
The templates are great to start building upon and customising further, (there will be more templates added in the future I hear). Sure, we see the offer for a free trial, but the ad we clicked was offering two free sample kits – a very different offer than this vague “free trial” which we are told nothing about. The video should be a bonus way to learn more, not be relied on as a crutch for transmitting details. In discussing landing page best practices, we often say that you want to avoid a landing page that is very text-heavy, but going the opposite direction, with almost zero explanation, is just as dangerous. Why didn’t the ad include a “enter our video content to win a free vacation” call-to-action? However, as Oli Gardner of Unbounce notes, Twitter visitor intent can be pretty specific when it comes to your Twitter profile link. Include a welcome message calling out the fact that the visitor came from Twitter, a mini-bio reminiscent of an About Me page, as well as links to your other social media profiles. Also keep your audience in mind – Pinterest users are predominantly female, making up 80% of the user-base. This is a major foul – the order button is the very last page element you’d ever want to hide below the fold. Asking for too much information can increase your drop-off rate to nearly 70%, so consider if getting those digits is really worth the loss. You need enough content to convert a browser to a buyer but when should you keep it short and when do you need to go long?
Most ecommerce sites use this principle by allowing visitors to add goods to a cart, then asking for customer details before finally asking them to complete the checkout process. If they don’t see it, they become confused, and if they still don’t see it, they get irritated and leave. This is a huge problem and I’d take a guess than this social media landing page is receiving very few conversions due to the conflict and confusion between the Facebook ad offer and the landing page we see here. Text size is a main method of disclosing which sections of text are more important than others.
However, having that filtering system makes the lack of entries seem all the more pathetic, especially coupled with the huge expanse of white space. You may have to create a longer landing page than you would prefer – especially if your proposition is complex – but make sure you answer all concerns. So take time to engage, build a connection and reassure them of value, even if it means a long landing page. Just saying that doesn’t seem like a lot of time but if you are the driver behind the person who doesn’t noticed the light has changed, it seems like 3 minutes.
In this case, the contest instructions are the smallest type on the page, leading the visitor to quickly gloss over them. There’s already an option to see more styles & colors in the link above, so there’s no need for this huge green banner. One will inevitability give you the other, so don’t bug the visitor by asking for both when it’s not essential. Instead we see the voting instructions in a larger text, even though getting visitors to vote is not the main goal of the page. Don’t include the voting section at all until there are at least a handful of entries, or at least move the submissions below the fold and use more space to promote entering the contest in the first place! This text is also largely unnecessary – you don’t need to tell people to click on a video in order to watch it. At the very least, include a sample video or even a Downy promo video so that space doesn’t look so darn empty and sad.

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