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Following his election as an MSP, he became SNP Business Convenor Chairman of the Party), responsible for chairing Conference, the National Executive and the management and administration of the party. Elected to Renfrewshire Council in 1999 at the age of 21 he was the youngest male Councillor in Scotland at the time. Elma Murray is currently the Chair of the Society of Local Authority Chief Executives (SOLACE) in Scotland. Elma has a strong interest in change and how to work effectively across public sector boundaries.In her spare time Elma enjoys skiing, walking and travelling. Rosemary Agnew was appointed as Scottish Information Commissioner on 1 May 2012 for a fixed term of six years. Rosemary holds a Masters in Business Administration (dist) from Manchester Business School. As Scottish Information Commissioner, Rosemary is responsible for the enforcement and promotion of Scotland's freedom of information law. He is a graduate of Glasgow School of Art and has a post graduate qualification in community education. He advises a wide range of public sector clients and those engaging with the public sector on all aspects of procurement law (both contentious and non-contentious), corporate structuring and collaborations, contracting and grant matters, public administrative law, governance and state aid. Robin's background also includes significant experience in advising clients on European law, competition law and regulatory law.
He also advises a large number of charities and third sector clients and those engaging with the third sector in relation to: charity law and regulation (including advising on regulatory investigations), governance, formation and structuring, contracting and community renewables.
Richard has extensive public sector management experience initially working with both Sheffield City Council and Harrogate Borough Council where he had the opportunity to be involved in the development and delivery of international events such as the World Student Games, whilst also experiencing the changing landscape of local government Leisure and Sport Services within a Compulsive Competitive Tendering environment.
In 2000, he moved to Scotland and joined Dumfries and Galloway Council where he now has a wider portfolio responsibility for a range of Community Services.
Richard is committed to continuing professional development and has recently completed a post graduate qualification in Organisational Development and Leadership. On a personal level, Richard is married and has two children, his daughter is undertaking a degree in Dance at the Performing Arts Studio Scotland and his son attends Northwood School, Lake Placid, USA on a Sports Scholarship programme. As Chief Executive and head of paid service in the council he is responsible for carrying out the agreed policies of the council and the overall management of council services. To be effective at digital and online marketing, you must find others who are successful at it and observe the strategic thought that is working. So, if you haven’t already done so, organize a breakout session and develop an overall digital strategy designed to reach people in your target market.
When you suggest a new idea or challenge an outdated marketing concept that’s presented at a meeting, expect some unprofessional pushback When that happens, remain professional and avoid stooping to their level.
An effective digital marketer never assumes that a particular call to action text or ad copy is best. Effective digital marketers pore over all of those details in their analysis so that they make an informed decision about what works and what doesn’t.
The new feature, called The Facebook Sports Stadium, will let people follow a chronological stream of posts and comments from friends, alongside those from the teams, journalists and other public figures. Facebook said people can find games through search, and that it is looking for other ways to showcase games, which probably means the status update nudge or a plug atop people’s news feeds.
The EPA has now ruled that authorities in Michigan failed to properly respond to an ongoing crisis involving lead-poisoned water, saying it would begin testing the city’s water and ordering an independent review of what happened. Outrage has mounted in recent weeks in Flint over lead that seeped into the city’s water supply, an issue that has sparked heated criticism and questions about why it took so long for local concerns about the water to be heeded. This is inexcusable, and the Flint water epidemic has not only poisoned a population, but has poisoned the public trust. New Era CommunicatorsWelcome to The Practice, a creative digital and marketing agency that has been created to serve the needs of today’s businesses. The digital sector has become one of the most important aspects of any company’s marketing strategy.
We are specialists in brand strategy and brand implementation, driving responses and creating sales quickly. Creative VisionariesFrom travel and leisure, consumer electronics, finance, property and retail to the public sector, we’ve been successfully delivering integrated campaigns since 1990.
Since 1994 we have been present and active in every stage of development of the digital world since its birth all those years ago. Reputation BuildersAs you can tell from our ‘client list’, we do not restrict ourselves to any one sector and, more importantly, we are not afraid of a challenge.
That is why we are perfectly positioned to deliver our clients a tailormade marketing strategy that provides solutions to ‘their’ challenges. Whether it be a small start-up business or a large corporation that requires a fresh marketing campaign, we at The Practice believe that there is no task too small or too great.
Change MakersThe Practice has developed an industry-leading digital marketing team of experienced professionals to cover all key marketing disciplines. Our team has led the way on some extraordinary marketing campaigns, all of which have been success stories. This news section is where we will do our very best to provide you with the latest news, trends and strategies within the digital marketing and creative design realm.
We work with a wide range of business sectors, from luxury goods, fashion, retail, e-commerce and IT hosting and much more. Talk to our programme advisors today and see how IMI can transform the way you and your business works.
The IMI Diploma in Marketing & Digital Strategy offers the vital ingredients to business development, sales and marketing managers to take the lead in their market place. It offers a pragmatic approach to becoming market driven and creating more value for your customers. If you agree that it is time to move the conversation on from budgeting, figures and managing the now and on to leading the company into the future or that your business is ready to look outward to the market and the customer needs again, it is vital that you or a member of your team sign up for the IMI Diploma in Marketing and Digital Strategy.

This programme is for business professionals seeking to develop their strategic abilities from a marketing perspective so as to drive growth for the company. The programme will progress from up to date marketing concepts to the tools and techniques of strategic marketing management. Those without formal qualifications but with significant experience will be considered on a case by case basis.
Your approach will become more market driving because you will have the information and the insights, the tools and the techniques and the energy and motivation to be one step ahead of your customers. Gather insights on the changing market space within which you compete by knowing the appropriate questions to ask and the research tools to answer them. Identify and build on the strengths, skills and the product and service within your company. Design and implement a marketing plan which will identify real opportunities for the business to act on. Assess marketing performance in financial terms to allow you have that conversation with the financial controller and have the budget you need to market the business.
The programme focus is not just on developing your expertise as a marketing professional but alsoaddresses your role as a leader in the organisation and your ability to drive the market focus of the organisation. IMI?s teaching methods feature relevant case studies and contributions from industry guest speakers. Assignments and class work are aimed at assisting you toown context thus allowing you to contribute to your organisation at a more strategic level.
As part of the programme assessment you will complete a marketing plan for your business (or SBU, productor channel plan). Participant Testimonials?At last a highly appraised education programme that meets all my needs!
This is a high level intensive programme that was flexible enough to meet my needs and wants with the opportunity to go on and gain practical insight into other areas of the business through the Masters of Business.
Rarely did I finish a day of college or an assignment without practical ideas for implementation. Now I am able to credibly assess my clients’ marketing strategies and offer some insights into what?s best practice. The faculty and international contributors were world class and really challenged my thinking.
For me personally, it was critical that I could take away key learning?s that could be applied to the business on a practical level as we look to grow revenues in African and European markets.
The programme gave me the ability to segment the marketplace, in order to choose segments that best match our capabilities.
Above all else, I have real clarity in relation to how under-resourced our marketing has been and I can see clearly now just how fatal an error that has been.
Payment OptionsFor 2016, the IMI offers promotional rates* and innovative payment options that make our programmes more accessible than ever.
Organisations that purchase several IMI Diploma places in any calendar year may be eligible for MoB Corporate Partnership. Pay for 60% of your course in advance of its commencement and pay the 40% balance before the start of your fourth module.
If you are paying for your tuition fees yourself, it is now possible to apply to the Revenue Commissioners for tax relief for this IMI programme. Just 3 Steps to a Master of BusinessThe Master of Business is based around a framework of fifteen IMI Diploma Programmes and BRP. Step 1: Successfully complete any one of the IMI’s suite of fifteen IMI Diploma programmes.
Unlike traditional MBAs and Business Masters, the IMI MoB Framework is driven by an intensely practical, action learning philosophy.
By completing this programme you will also earn one-third of the credits required to be awarded the Master of Business qualification.
He won three successive ward elections, to become Leader of Renfrewshire Council in May 2007, taking the SNP from opposition to lead the administration for the first time. Prior to being appointed Chief Executive of North Ayrshire Council in September 2009, Elma held a number of senior positions at Strathclyde Police, North Ayrshire Council and Glasgow City Council.Her professional background is in Information Technology but after 30 years in local government she has a wide-ranging knowledge of local government services. She previously held the posts of Chief Executive of the Scottish Legal Complaints Commission and Assistant Ombudsman at the Local Government Ombudsman, and so is familiar with operating within a regulatory environment. She has a keen interest in developing a framework of continuous improvement of public authority FOI practice during her term of office. Since then he has held various positions, including Convenor of the Airdrie Local Area Partnership and Vice Chair of Strathclyde Partnership for Transport. He has also been fortunate to have had the opportunity to lead on a number of significant Leisure and Sport capital development projects.
More recently he has been responsible for developing a new Dumfries and Galloway joint Health and Wellbeing Unit in partnership with the NHS and he is also the Council’s lead Officer in relation to the Community Safety agenda.
He is the principal policy and management adviser to the council, chairs the Corporate Management team and is the first point of contact with the Scottish Government, regulatory bodies and partner public bodies, such as NHS Forth Valley, Police Scotland, University of Stirling, Forth Valley College and Loch Lomond and the Trossachs National Park. But character traits and habits that lead to the discovery and implementation of successful plans will always be beneficial to your brand!
From that strategy, produce several action-oriented tactics (search engine marketing, PPC advertising, content marketing, etc.) that will boost brand awareness and generate conversions.
The most successful marketers have learned how to communicate using the written word in addition to using images and video. There are too many moving parts for even the best digital marketer to keep track of them all. Instead of trying to be all things to all people, an effective marketer is one who’s expert at PPC, at content marketing, at e-mail marketing or some other specialized digital tactic.
Develop these highly effective habits, and you’ll eventually boost your brand awareness online and see your conversion rate climb.

Those who indicate their fandom to Facebook, perhaps by liking a team’s page, probably have noticed the social network nudging them to post they are watching a particular contest.
Facebook is licensing data for the realtime scores and play-by-play from Sportradar AG, a Switzerland-based company that counts the NFL and other leagues among its partners, and already was working with the social network.
In addition, the EPA announced that Susan Hedman, the agency’s administrator who oversees Michigan, had resigned in the wake of the crisis. Residents are now calling for Snyder’s resignation, and an entire city is at risk of serious health issues from the public water supply. This is the worst crisis communications situation The Spin Cycle has seen in some time–and Gov. Your view on marketing and its value will be changed forever and your business will move from surviving to thriving.
The programme is also suited to those from a different discipline who have business experience in a relevant management role. In this way you will be bringing them the best approach or the best product because you will know the market changes, the competitors activity, the customers new needs and your own skills and capability to deliver.
These in conjunction witha diverse participant mix will expose you to many of the contemporary challenges ofmarking and best practice.
Case study groups and action learning elements provide an interactive and rich learning environment. This will provide a rich learning experience and is a very tangible return from the programme for your organisation. Heading up a European marketing function I needed a programme that allowed me to maintain my travel commitments and busy work schedule. One of the key benefits of this programme was the detailed dissection and embodiment of industry recognised marketing frameworks and tools, which have aided the conversion of the conversation from subjective based opinions to fact-based decision making.
By undertaking the IMI Diploma in Strategic Marketing I am able to change the conversation. The content, delivered by internal faculty and key figures from industry, was of a very high standard.
Academic models, along with practical guidelines, taught me how our organisation can offer differentiated, sustainable value to target customers.
One of the key insights for me was the need to shift from product focus to focusing on customers needs. The course has given me an excellent understanding of how to create a dynamic, effective and differentiated marketing campaign and the importance of ensuring that any marketing conducted must be professionally executed. If we want to seriously grow our revenues, then we must invest in sound marketing campaigns.
By becoming an MoB Corporate Partner, your organisation can avail of considerable additional price discounts and other benefits. The IMI Masters of Business Framework is validated and awarded by University College Cork – National University of Ireland, Cork.
Whereas each of the steps takes approximately six months to complete, you have a five year window within which to complete all required steps and attain the Masters. Throughout the programme, classroom learning is applied to real-life business challenges via exercises, group work, case studies and projects that centre on both your day-to-day work and the challenges currently facing your organisation. Both you and your organisation will derive genuine real-world benefits from your participation. Her extensive public sector experience (which has ranged from policy and business development to complaints handling) includes managing authority compliance with freedom of information laws. She considers that the statutory obligation of FOI can also be an enabler for authorities in terms of both effectiveness and transparency: FOI is the key to many rights and freedoms in our society and also a significant driver to good public authority practice.
Twitter often includes such events alongside breaking news in its new Moments feature as a way to help people stay plugged in together.
People who aren’t into sports groan when their feeds overflow with emotional posts from fans.
We offer all our IMI Diploma participants a 10% discount on double rooms at the IMI National Management Centre. Therefore, depending on your preference, you can complete the taught element of the IMI MoB Framework in as little as 18 months.
He was also previously chair of the Paisley Vision Board and Renfrewshire's Fairtrade Steering Group. She has first-hand experience of leading the development of an open culture in a Scottish public authority essential, in her view, to achieving FOI compliance. They’ve thought for long periods of time about the perfect adjective to describe something.
I create This Website to provide you the honest review about IM products, to help people make an informed decision before they buy any product online.
Peer learning is enhanced by the breadth anddepth of the group?s business experience and sectoral expertise.
Relief will not be available for any part of tuition fees which are met directly, or indirectly, by grants, scholarships, employer payments etc. I write these reviews is not only to supply you what the IM Products will do for you but also to assist you to avoid wasting your cash for what you’d undoubtedly obtain currently or then.
Participants aredrawn from a range of sectors – B2B, FMCG, B2C and services businesses. All decisions on individual tax relief requests are subject to the discretion of the Revenue Commissioners.

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