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Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Getting the best value from your digital channels demands understanding what works and why. A digital marketing audit provides the fast track to understand how your digital investments are working and what’s needed to accelerate ROI. On this page we included a few words of background about digital marketing audits, but to find out how this could work for you and your business, simply email the team and we’ll find a time to meet or arrange a conference call if you’re outside the UK. Experienced external eyes, independent of your agency and your brand team can identify how your budgets could work harder.
The audit can be as deep as you need; the deeper the requirement, the more information and engagement from your team is needed. The digital audits were initially designed for brands using digital media intensively, firms with a decade of digital comms experience who wanted external support – independent of their agencies – to deliver key recommendations for how to achieve bigger results without bigger budgets.
Today we deliver them for brands large and small with digital budgets in their tens of millions or tens of thousands. Because the Digital Strategy team are not accessible to small businesses, we developed this simple checklist to help any marketer start thinking about the value of their communications and how they can identify the areas for improvement.
The centre of gravity may have migrated to digital channels, but that doesn't mean marketing managers are spending digital budgets wisely. Get great contents delivered straight to your inbox everyday, just a click away, Sign Up Now. When electronic devices such as computers, Smart phones, Cell phones, tablets, game consoles , websites , emails , social media network and other cross traditional and digital marketing channels are used to market it is called digital marketing.
In push digital marketing the marketer sends a message without the consent of the recipients, such as display advertising on websites and news blogs. Creating a digital marketing strategy is more than just formulating a communications plan that covers as many digital channels as possible. To create a viable digital marketing strategy we need to ask ourselves some very specific questions. I recommend you start with the following questions no-matter what business you have, because your business model that is working in the physical retail space may not translate directly online – you’ll have different margins, a different fulfilment model, different competitors, and significantly different customer expectations and behaviours. Just because you have a successful business model offline, doesn’t mean it will translate into online success. If you’re a product-based business, do you want your digital strategy to provide a sales and distribution channel or a profile-building platform? If you’re a service-based business, do you focus on the solution you offer customers to solve their pains and frustrations or do you promote the benefits that your service offers?
If your business needs to achieve their objectives in a short space of time, your digital marketing strategy may need to focus on traffic generation and lead conversion and will require a larger budget in the short term. Budget can determine how many digital marketing channels your business can utilise but most often the budget will affect the media you can buy and the creative and platform development options you have. Of course, you must also factor in if there are talented resources available, but no budget.

Many people want to get their digital platform right before they start marketing it and I used to think like this too. Of course if your business already creates excellent content and is able to deliver a great user experience, we can expect that your website will convert visitors to customers faster and reap higher revenues because of it.
Another reason to keep marketing while you’re planning a future digital marketing strategy is because this is an excellent opportunity to test and optimise to understand your customers better and deliver to their needs. As you can see, there is much to think about when developing your digital marketing strategy. About UsWe're on a mission to educate and inspire the not-for-profit industry about digital marketing & fundraising so we can give every donor a great online experience. A comprehensive digital marketing strategy acts like a detailed ‘road map’ to provide guidance on the very specific actions & tactics that need to be taken to increase client acquisition and achieve business growth. A strategy aligns your business objectives with your digital marketing push – to ensure positive business results. Briefing: In-depth, extensive Briefing Session to clarify your overarching business objectives and clarifying your marketing goals. In order for a business to thrive, it needs clear goals and a plan that helps it meet those goals.
I would recommend Brandon to any of my friends or business contacts that would fit his criteria for a client because I believe they will receive the best service, product, and work ethic. In a fast changing environment, many brands have websites and email programmes that are years behind best practice, failing to engage their stakeholders, generate leads, build brand equity and create the real value they could. Typically this doesn’t mean spending more, just changing the balance of where budgets and attention are focused. In today's cash-strapped world, an audit of digital marketing effectiveness is the fast track for uncovering ways to save budgets that are not working, and where to maximise budgets that could work much harder. The digital marketing started in 1990’s but took fold in 2000 and since 2010 it is growing many folds. In Pull digital marketing the consumers are themselves actively seeking for marketing content either through web search or opening emails, text messages or web feed. Emails, text messaging and web feeds can also be classed as push digital marketing when the recipient has not given permission to receive the marketing message. Of course we want to be able to distribute our product, service or brand to as many people in our target market as possible, but not every channel is always relevant to your brand and not every digital channel should be deployed simultaneously. Some businesses may already be active in the digital space but have been operating without a strategy. There has been a lot of research into Social Media communities that suggests that the people who follow your business online are quite a different audience to the people who are buying from you offline.
People are far more motivated to buy if it is something that will solve a problem for them or cure what is causing them pain. If the business has a 5-10 year vision then your digital marketing strategy may be afforded the opportunity to build value and trust with the audience, so as to create a community of advocates who promote your business and products for you. Some digital channels provide excellent long-term value, such as search engine optimisation (SEO) but take more time and resources to achieve them.

Our natural desire as marketers is to give the customer a great first impression, this means holding off on marketing until we have the platform just right. But if you wait until your website can deliver this superior experience, on all devices, then you need to calculate the opportunity you’re missing while you’re in planning and development – which could be huge. You may discover some incredible insights during this time of testing marketing messages and optimising your website, that you would not have come to from the strategy process itself.
Follow the above guidelines or give us a call and let Parachute Digital guide you through the digital landscape. It also provides a detailed ‘plan of attack’ for the short, medium and long term along with tools to track performance and to measure the success of future marketing efforts.
BC Digital Marketing works with you to outline your goals, and will help you build a digital marketing strategy that will help you reach and surpass them.
We want to see your company grow and find success through your new digital marketing strategies, and we’ll measure this by evaluating which goals are met, and how quickly. They deliver insights quickly and include key recommendations as well as prioritizing critical issues. We’ll show you how to improve the effectiveness of your agency briefings and raise the value of the time your team spend on digital channels.
It has now become the most effective medium of communication between marketers and consumers of today throughout the world. Other businesses have a long history in the physical retail or service space and are looking to add digital platforms and communications to their existing business.
Just think about how out of control cyber bullying has become – this is because people behave differently when they feel anonymous. For some its about diversifying and finding new customers, for others its about reducing overheads and savings costs. Other channels, such as email marketing, are able to be turned around quickly at a low cost and deliver immediate results.
Content marketing feeds your email marketing strategy, your search engine optimisation (SEO) strategy, your social media strategy as well as your website.
All the user has to do is to navigate the website and search engine optimization plays a significant role in this.
Is the timeframe based on launching your online marketing campaign or delivering on targets? So what if your platform doesn’t look great – you’ve got a great product or service don’t you?
Many charities have terrible websites and antiquated online payment systems where their payment is processed days later and tax invoices are mailed out. But we as consumers are motivated by their purpose and their brand, so we donate to them because of the feeling we get and the outcome they deliver, rather than because they offer us a good user experience.

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