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13.08.2014
GeoHub is a portal of open location-based data from city departments that empowers both the public and city employees to explore, analyze and build on the data. Youths are highly enthusiastic about starting their own businesses in order to realize their dreams. Hundreds of runners and walkers gathered in the afternoon of November 8, 2015 at Ap Lei Chau for the 12th CyberRun for the Rehabilitation with the theme of “Sunset Jogging to Cyberport”. Esri China (HK) participated in the 20th Anniversary Ceremony of our long-term business partner NetCraft Information Technology (Macau) Co.
Esri User Conference (Esri UC) 2015 was once again successfully held in San Diego from July 18-24.
In Esri User Conference every year, Esri presents hundreds of organizations worldwide with Special Achievement in GIS (SAG) Awards. GIS professionals, users and friends who open the website of Esri China (Hong Kong) every day may have a pleasant surprise in early August. Smart City promises to enhance the quality of city living by using Information and Communication Technology and related initiatives are generating interests among different sectors in the city. The revamped Statutory Planning Portal 2 (SPP2) of Town Planning Board launched last fall has quickly become one of the most popular website providing public information.
The 7.8 magnitude earthquake occurred in Nepal on 25 Apr 2015 has taken over 8,000 lives and injured over 19,000 people. Esri is supporting organizations that are responding to earthquake disasters with software, data, imagery, project services, and technical support.
The Hong Kong Council of Social Service in 2002, the Caring Company Scheme aims at cultivating good corporate citizenship.
The Esri Asia Pacific User Conference (APUC) has finally returned to Hong Kong after a decade and the 10th Esri APUC was successfully held in 27-28th January 2015. This year, about 600 delegates from 20 countries of Asia, Oceania, Europe and North America descended upon the Hong Kong Convention and Exhibition Centre.
ZDirect’s Hotel Marketing Automation processes is enabling the three Jewel Resorts properties, managed by Aimbridge Hospitality, to build attractive guest-facing surveys that capture all guest preference information and post stay comments.
Using a dynamic content engine and PMS integration, ZMail® centralizes hotel data for these three resorts, creating the foundation for each property’s marketing efforts. Asking guests about each desire or preference all at once can be overwhelming, said Caren de’Ath, ZDirect vice president of sales. Based in Hallandale Beach, Florida, ZDirect, an Enterprise Email Service Provider (ESP) for the Hospitality Industry, is a leading provider of electronic customer relationship management solutions for the hospitality industry.  The maintenance of a single guest profile is essential for an effective eCRM strategy. This entry was posted in Press Releases and tagged Aimbridge Hospitality, automation, Caribbean, eCRM, email, email deliverability, Email Marketing, eMarketing, guest booking data, guest satisfaction analysis, guest survey, Hospitality Marketing Automation, Hotel Email Marketing, hotel marketing, Jamaica, marketing automation, Optimizing Emails, zdirect, zmail on May 1, 2014 by Kelly Whaley. In addition to asking for preferences at various points in the guest lifecycle, the customer should be able to communicate his or her requests using their preferred communication channel; it may be over the telephone, on a laptop, or a smartphone, Paddock said.
Hoteliers need to be strategic in knowing when it’s appropriate to ask for immediate feedback and when they should wait. Survey Reminder – Send a reminder email to guests that didn’t fill out the Post Check-Out survey after a pre-determined number of days. This entry was posted in Press Releases and tagged automation, communications, eCRM, email, Email Marketing, eMarketing, Grow you Mailing List, guest booking data, guest satisfaction analysis, guest survey, Hospitality Marketing Automation, Hotel Email Marketing, hotel marketing, marketing automation, Optimizing Emails, zdirect, zmail on April 29, 2014 by Kelly Whaley. Integration between the hotel property management system and its email service provider is key to database automation. The hotel CRM, ESP or PMS should provide an arrival report with detailed information about each guest with a reservation, including the email address field and the guest’s past stay history. Make certain that the front desk team captures the missing, misspelled or erroneous email information when each guest arrives.
If the hotel’s ESP is already integrated with the PMS, every time an email sign-up form is filled out, the guest profile should be appended with the new information. Surveys and contests are a simple and quick way to grow your hotel’s database organically and gather additional information about guests. This entry was posted in Press Releases and tagged automation, eCRM, email, Email Marketing, eMarketing, Grow you Mailing List, guest booking data, guest satisfaction analysis, guest survey, Hospitality Marketing Automation, Hotel Email Marketing, hotel marketing, marketing automation, zdirect, zmail on April 24, 2014 by Kelly Whaley. Watermark Hotel Group needed to replace its outdated and labor-intensive eMarketing software, they turned to hotel marketing automation specialist ZDirect. ZDirect, hospitality’s Email Service Provider, has been servicing more than 2,000 hotels and resorts on six continents with eMarketing and eCRM solutions since 2002. This entry was posted in Press Releases and tagged hotel marketing, marketing automation on August 6, 2013 by Kelly Whaley.
Drip Marketing means that different automated emails can be sent based upon actions taken or actions not taken, such as: All recipients that click on the spa link will get a future automated email with a spa offer.
ZDirect has developed a workflow engine, via drag-and-drop technology, to automate emails based on predefined business rules. Create multilingual landing pages for marketing campaigns without needing any help from the IT department.
Recover lost reservations from guests who started the online booking process but didn’t complete the reservation with a website booking abandonment engine.
Based in Hallandale Beach, Florida, ZDirect, an Email Service Provider (ESP) for the Hospitality Industry, is a leading provider of electronic customer relationship management solutions for the hospitality industry.  The maintenance of a single guest profile is essential for an effective eCRM strategy. This entry was posted in Press Releases and tagged eCRM, eMarketing, marketing automation on June 25, 2013 by Kelly Whaley.
Hotel Marketing Automation is technology that helps hoteliers reduce costs and optimize their limited resources by introducing automated workflow processes which take care of the routine tasks throughout the day, freeing up time so the marketing staff can be more efficient.
This entry was posted in White Papers and tagged Email Marketing, Hospitality Marketing Automation, marketing automation, zdirect, zmail on June 21, 2013 by Arek.
ZDirect has been selected by luxury hotel management company Capella Hotel Group to provide electronic customer relationship management and eMail marketing services for its Capella Hotels and Resorts, Solis Hotels & Resorts and independent properties in North America, Europe, Mexico and Asia. To learn more about ZDirect and the ZMail electronic communications platform, visit them at the Hospitality Industry Technology Exposition & Conference (HITEC), June 25 to 27 at the Minneapolis Convention Center in Booth No.
Founded in 2002, Capella Hotel Group (CHG) provides higher levels of guest satisfaction, guest retention, employee satisfaction, and, ultimately, results for its owners and investors.


Capella Hotels, an ultra-luxury hotel, resort, and residential concept designed for the most discerning travelers and offering personalized attention. Solis Hotels, for travelers and meeting planners who seek comfortable accommodations characterized by exceptional service, quality finishings and meticulous attention to detail. Independent Hotels, unique, upscale properties that benefit from the professional management services Capella provides. This entry was posted in Press Releases and tagged automation, Capella Hotel Group, eCRM, Email Marketing, Hospitality Marketing Automation, hotel marketing, marketing automation on June 20, 2013 by Kelly Whaley.
ZDirect has been providing more than 2,000 hotels and resorts on six continents with eMarketing and eCRM solutions since 2002. ZDirect’s eMarketing structure is focused on the realization that communication needs to go both ways in order to be effective. Hoteliers interested in improving their two-way communications with guests are encouraged to visit ZDirect at the Hospitality Industry Technology Exposition & Conference (HITEC), June 25 to 27 at the Minneapolis Convention Center in Booth No. Pineapple Hospitality, launched in March 2011, is a hotel management company headquartered in Bellevue, Wash. This entry was posted in Press Releases and tagged Customer Loyalty, eCRM, Email Marketing, guest booking data, Hospitality Marketing Automation, hotel marketing, marketing automation on May 29, 2013 by Arek. Responsive Email Design addresses the need to design emails that can adjust to a range of screen sizes and resolutions. In responsive email design, a marketer would design an email that would automatically display an optimized version of the email depending on the device in which the email is viewed, as opposed to developing (for example, one email for desktops and a second mobile version for mobile devices).
This entry was posted in White Papers and tagged Email Marketing, Hospitality Marketing Automation, marketing automation, Responsive Email Design, zdirect, zmail on May 10, 2013 by Arek.
To be more effective over the long run and get the answers needed, property managers need to gather small amounts of information more often throughout the guest lifecycle.
Set on some of the most beautiful beaches and tropical settings in Jamaica, Jewel Resorts offer a rare collection of distinctly individual gem-like all-inclusive resorts. With the Dynamic Content Engine and PMS integration, ZMail® automatically sends intelligent and personalized confirmations, pre-arrival emails and post-departure emails with guest satisfaction surveys via email, mobile communication, SMS, social networks and more.
The company’s ZMail® electronic communication platform streamlines and centralizes a hotel’s electronic messaging initiative by capturing guest behavior, purchase history and preferences information. Don’t assume, however, that just because a guest reached out to you with a smartphone that it will always be his preferred communication channel.
It may be something small, like needing extra towels or not knowing how to turn up the heat. Information, such as demographics, purchase behaviors and buying preferences can guide marketers to develop strategies that deliver higher conversions on their campaigns. A hotel’s database can grow by more than 500 percent in one year by taking manual data input out of the equation.
For every person checking in that already has an email on file, confirm the email address in the system. Web forms should include questions that supply valuable information that marketers need to gather about guest preferences, demographics and more. Run contests on social media or the hotel’s website, and be sure to include demographic-related questions along with the basic contact information. The patented Dynamic Content Engine creates individualized transactional emails; from confirmations to pre-stay promotions and post-stay thank you. ZMail® delivers dynamic, real-time profiles of hotel guests and streamlines and centralizes each property’s eMarketing initiative by tracking guest behaviors and preferences. The PMS interface delivers access to much-needed information, including who our guests are, how long they have stayed with the hotel, where they come from, why they chose the property, and what services or amenities they like or don’t like. An instant alert is established that informs the sales and catering department about this new lead. If after seven days the guest hasn’t filled out the survey, a reminder email is triggered and automatically sent.
It integrates with a hotel’s property-management system, its website, its loyalty system, and any other hotel system all into one eCRM database. The brand is focused on individualized service and attention to detail – combined with the amenities and activities of the world’s great luxury hotels and resorts.
The company accomplishes this by delivering superior levels of service excellence for every luxury hotel, spa, and residence managed.
Using the ZMail® electronic communication platform from ZDirect, The Maxwell Hotel, Hotel FIVE, University Inn and Watertown Hotel are seeing bigger open rates and better response rates which are translating to richer bottom lines and more repeat guests. The pineapple logo symbolizes the warm, genuine hospitality that Pineapple Hospitality strives to provide for every guest.
Responsive Email Design has more limitations than Responsive Web Design because of the inconsistency of rendering across email clients (such as Outlook, Gmail and Yahoo), lack of CSS support across email clients, and the inability to use scripts to aid with optimizing emails.
This intelligence then gets added to the guest profile for quick access by front desk staff and can be used for future marketing campaigns and to gauge customer satisfaction. Using advanced analytics disciplines, such as predictive analysis and data mining, ZDirect then crunches all the data, including web clickstream and social media information, and uncovers the hidden patterns and unknown correlations to help management teams make sense of it all. This gives them a competitive advantage over other Caribbean properties, more effective marketing, and ultimately increased revenue. Preferences sometimes change between booking the reservation and arriving on property, especially for stays where the booking window is large.
The classically beautiful Jewel Dunn’s River Beach Resort and Spa, the dynamic family-friendly Jewel Runaway Bay Beach & Golf Resort and the newest idyllic beach setting,  Jewel Paradise Cove Beach Resort & Spa, a sun-kissed sanctuary with a spa and fitness vitality…three uniquely different destinations to choose for an unforgettable all-inclusive vacation! Leveraging this information can only begin, however, once the traveler willingly provides usable feedback. Understanding and managing the guests’ expectations before arrival gives managers time to make sure they receive the service or amenities they need to enhance their stay.
For example, using ZDirect’s process of Hotel Marketing Automation and Drip Marketing, if after seven days the guest hasn’t completed the survey, a reminder email is triggered and automatically sent telling the guest how important his or her feedback is to the hotel. Guest preferences, survey feedback and purchase behaviors collected can help anticipate a guest’s needs before staying at the hotel. Every reservation provides key information about guests, including stay preferences, revenue generated, room type booked, reservation dates, demographic info and more. Anticipate guest needs by reviewing their preferences or their last stay history in the arrivals report.


If the marketer’s goal is to target families, make certain to ask questions that will develop strategies to target families.
The hotel can then draw from this information easily, and confidently incorporate it into its marketing strategy. Automated workflow processes replace routine tasks performed throughout the day, freeing up time so the marketing staff can be more efficient.
It takes regular email marketing to the next level; not by eliminating traditional processes, but by enhancing them. To turn prospects into guests, hoteliers need to streamline tasks related to demand generation and lead management. The guest fills out the survey so another email is triggered and the message is sent to the guest requesting that a review be posted on predefined social media and online travel sites. That choice is automatically written back to the PMS as a reservation preference for the operations staff to fulfill.
Because of the deep integration with all these hotel systems, marketing or revenue managers can automatically send out dynamic confirmation, pre-stay, on-property, and post-stay emails. In addition, the guest receives an immediate email notification that they were successfully upgraded, instead of having to wait until check-in to learn if they get the room upgrade that they requested or not. ZDirect’s multilingual ZMail® platform helps turn first-time guests and inquiries into loyal customers. Its world-renowned service success is credited to a highly disciplined, employee-driven participative process that is guided by statistically significant quality measurements. This is especially important for a hotel company looking to grow and compete on a more level playing field with the big brands. With the Dynamic Content Engine and PMS integration, ZMail® automatically sends intelligent and personalized confirmations, pre-arrival emails and post-departure emails with guest satisfaction surveys via email, mobile communication, SMS, social networks and more. Pieces of the Pineapple include Hotel FIVE in downtown Seattle, The Maxwell Hotel in Queen Anne, and the Watertown Hotel and University Inn, both in the University District.
Checking in with guests periodically is enabling hotels to always have the most up-to-date information on hand. Let ZDirect help you convert your prospects to customers and your customers to loyal customers. A quick and effective strategy hotel marketers can turn to when needing a revenue boost is deploying an email push campaign to the hotel’s past guest database. Establish an annual bonus plan for the front desk agents and general managers, making it a part of their yearly goals. If the guest mentioned they requested a golf course view or in the past stayed in a room near the pool, block the same room or room preference for them. Ask questions that are focused on travel preference (air or car), which amenities are important (kitchen, teen activities, etc.) and travel style (beach, city, adventure).
Provide an incentive to fill out a contest form, especially if you plan to include additional questions. Instead, the data was pulled from a basic excel spreadsheet, making tracking very difficult. The guest arrives at the hotel and is so pleasantly surprised that their welcome drink selection was there in the room waiting for them that they tweet a picture of the wine glass to all their followers. From initial contact, to booking and beyond, ZDirect’s always accessible and dynamic two-way electronic communication automation tools, coupled with PMS integration, are working to build brand loyalty, trust and revenue.
Hotel marketers can send surveys to prospects and customers, send triggered loyalty emails to their loyalty members and send targeted marketing messages based upon profile data.
Without collecting email addresses from every guest at check in, two-way communications with guests becomes a challenge, and getting to know each guest on a micro level is moot. Properties that implemented this strategy with success have seen investment returns by more than 300 percent year after year in their ZMail® marketing campaigns. Gathering this information will help with developing summer campaigns or improving services and amenities for guests based on their response. On the flip side, pre-stay emails are allowing the Watermark Hotel & Spa Gold Coast to provide guests with more information about the hotel before they arrive, encouraging them to consider and spend more on hotel facilities.
They are laser-focused on identifying the right customers that will help us build loyalty and generate new revenue streams with measureable results.
Let ZDirect help you convert your prospects to customers and your customers to loyal customers. Real People.
Whether these road trippers are looking for a quick place to sleep or a longer stay where more amenities are desired, knowing what they want, when they want it, and how often is key to guest loyalty and satisfaction. If you want to gain more leisure business centered on families, create a family photo contest to reach that target market. The only way we were receiving guest feedback was through printed feedback forms in the rooms and verbal comments at reception. This is very important to Pineapple Hospitality as we look to expand beyond the Washington market.
If a mobile version of the hotel’s website exists, create a shortened version of the sign-up form for mobile users. Once the contest ends, use the new database for marketing during peak travel times for families. This was labor intensive as it required a staff member to manually input the data into a spreadsheet and create charts to make it meaningful.
If the desktop sign-up form or RFP has 10 questions, reduce it to five to increase the response rate. ZDirect’s Forms Center enables hoteliers to create email campaigns on the fly via ZMail®.



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