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I will not tell you how many emails are in my Inbox that are unread, all I will say it that you need to match more than 3 balls with the bonus ball to be close to winning that amount! Email marketing can be a very cost effective and productive marketing tool, but all too often people forget the fundamentals of email marketing and sometimes why they do it. I have mentioned already that email marketing is cost effective, the ROI is something like ?26+ for every ?1 spent, and I have also said that emails are checked daily but besides that email marketing is measurable for lead generation and can also help you increase your social media reach. You can count an ‘open’ as a lead but more specifically if your email causes the recipient to take action then you have reason to believe they are a solid lead.
You will all be familiar with the speed that Facebook change their algorithms and how these changes make it more difficult for your fans to see your content and posts, well, fear not, email marketing can help with this too.
So the final point for tonight, and I will tell you know that this is going to be a two part installment, is what should an email be. As well as content being relevant, it is important to continuously communicate with your customers. So, no surprises here, next week we will be back on the topic of emails but this time it will be content related. Enter your email address to subscribe to this blog and receive notifications of new posts by email.
Register your BookRegister your copy of Watertight Marketing for access to the powerful companion toolkit to help you implement the methods in the book. I’d like to thank you for all your help as I think you’ve managed to ‘get us’ and deliver what I asked for, which is a tailor made marketing plan ready to implement. Julie has just de-mystified the detail of social media issues in an easy to understand and professional way – I highly recommend her to help anyone needing guidance in this area!
Julie took the fear out of using Twitter, simplified it and guided me as to how to use it and when…had it not been for Julie’s clear and easy-to-understand tutoring, I would still be sitting on the sidelines and missing some incredible opportunities. We’ve had quite a few emails from people who got the newsletter and have a couple of appointments set up already as a result. I decided I really needed an expert to point me in the right direction and put some structure in place.
When your business has something to say or a product to sell, wouldn’t it be nice to be able to reach out to your customers wherever they are?

With the help of email marketing, grabbing the attention of your customers on the go is easier than ever before. If you’re signed up to any mailing lists, you’ll notice that you get sent eshots at different times of the day.
Sometimes they’re waiting in your inbox as soon as you wake up, others land mid morning or early afternoon. Research – and lots of testing – has shown that the optimum time to send your eshots is either 11am or 3pm. At 11am, your recipients have already opened and acted on all emails from overnight and are much more likely to open and read your message. Why send a blanket message to hundreds of recipients, when you can just as easily send targeted messages to segmented contact lists? Everyone sets their spam filters differently, so it’s difficult to give this question one simple answer.
Let them know what to expect from you, and they are much more likely to open emails from you in the future. Check out our 7 Secrets to Successful Email Marketing post for some more tips on boosting your open rate. There are a whole host of third party email marketing software options your business can use to maximise your email marketing. These systems will produce reports showing you your open rate, any links that have been clicked on, and whether someone opened an email more than once.
As long as you have a strong message and play by the rules, including eshots in your businesses marketing mix is hugely beneficial.
David Chism started his business out of a passion to help small contracting businesses grow, be more profitable and become better known to their target clients. Hands-on marketing management, cloud computing & mobile technology advice for service businesses. You want your email subscribers to think of your business when they need the product or service you offer, so remind them of your presence with email.
I would be very happy to recommend her to any company that wants to improve their visibility and grow their business.

Julie is a real expert in her field, she is well organised, consistent in her approach, passionate about what she does and is very approachable.
This hugely powerful marketing method gives you a great ROI, but so few businesses really make the most of eshots.
By carefully crafting your message to specific recipients, you will boost your open – and all important conversion rate.
Get it wrong with your first email, and your suppression list (list of unsubscribers) will only grow.
Each has its own benefits, so it is worth doing your research to find out which will work best for your business. Many people though, see an open rate of 20% and think that this means their campaigns aren’t working.
When you factor in bounce rates, in-active email accounts, and people simply deleting emails from unknown senders; you can see how effective email marketing really is.
Looks like that age-old marketing myth of speaking to your customers wherever they are is a lot more realistic than we first thought thanks to today’s technology.
Contact us today and put our dedicated online marketing team to the test, and see just how powerful this marketing method can be. If they do this then you can spend a little time ‘nurturing them’ before you go in with a ‘buy now’ offer. Mailing frequency varies by business type or product type, and you will be able to gauge this for yourself. Tell readers what they can expect from opening your email, but hold enough back that they are encouraged to open up. So this blog is a place where he writes about technology, the latest gadgets, marketing ideas, personal thoughts on small business and more.

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