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23.07.2014
The handbook helped Quirk to punch well above its weight as schools around the world picked it up as part of their curriculum.
Quirk, in which WPP recently acquired a majority stake, has been working hard to establish itself as an agency able to do through-the-line work. A quick aside, the agency nearly went to Publicis instead, with Stokes suggesting that the deal was its to lose, as in fact it did, after WPP agreed to the terms set out by Quirk.
The agency, which structured itself around the four pillars outlined above, recently adopted a matrix structure, with the client sitting horizontally and teams split into brand teams.
In terms of the impact of data upon marketing, Stokes believe there has been a lot of talk to date but its impact have been far from revolutionary.
Partly this is a factor of skills (both on agency and client side) and partly because applying maths and stats to a real commercial environment isn’t as easy as it might sound. Advertising school Red & Yellow was behind the compilation of the current textbook, Stokes reveals, with its editor sitting at the school.
Stokes believes commercial businesses need to play a far larger role in academics — especially when it comes to remunerating top talent to teach the next generation.
To download a free copy of eMarketing: The Essential Guide to Marketing in a Digital World, click here.
As with the rest of the Emarketing Essentials series, the key features of Emarketing Excellence are that it is:* Applied - Based on the CIM E-Marketing Award but giving in-depth insights that can be applied by readers to their organisation. Rent Emarketing Excellence 2nd edition today, or search our site for other textbooks by PR Smith. He is a subject matter expert in: digital marketing, SEO, SEM, social media, and Internet lead generation. He advocates practicing SEO as a complete optimization of a business’ entire digital footprint. Over the course of his twenty-year career, Chris Baggott has redefined what it means to be a marketer. Rustin Banks is the co-founder and CEO of BlogFrog, a Boulder-based internet startup that turns blogs into communities. Neil Berman, award-winning entrepreneur, President and CEO of Delivra, has been providing email marketing software and services to clients for over a decade. Prior to founding Delivra in 1999, Neil, a classically trained pianist, worked as a CPA in public and private practice.
Austin first conceived of the value of linking old and new email addresses over a decade ago, when he was trying to locate an old friend. Together with the Website Publicity team Mike delivers top results for clients like Ross-Simons Jewelers, Yankee Candle Company, Lindt Chocolate, and The Republic of Tea.
Kevin is head of North American Sales and Client Services for Jellyfish, a performance-based full service Online Marketing Agency. Based in London and New York City and established in 1999, Jellyfish has been delivering successful and award winning paid search campaigns since the birth of pay-per-click in 2000.
In his executive leadership position at Jun Group, he has worked with a vast number of leading global brands, marketing agencies and technology innovators in the online video advertising landscape.
Prior to Jun Group, Bill worked as director, Northeast sales for E-centives (acquired by Catalina Marketing Corp), a leading Online Consumer Database Marketing company. He began his marketing career at Clarion Marketing, (now ARC Worldwide) where Bill was responsible for business development and client management. Joseph has authored 25 books (most recently Reading Virtual Minds Volume I: Science and History) and over 500 articles in five areas of expertise.
Carrabis is a Senior Research Fellow at USC Annenberg’s Center for the Digital Future, a Senior Research Fellow and Board Advisory Member for the Society for New Communications Research, a Founder, Senior Researcher and Director of Predictive Analytics for the Center for Adaptive Solutions and an invited and original member of UN-NYAS Scientists Without Borders.
Joseph is a frequent lead speaker, guest presenter and panelist at industry, trade and academic conferences and conventions.
He is a frequent speaker at major conferences on search and social integration and analytics. As a Senior Account Executive with Fresh Address, Paul Garland is an authority on email database services including B2C and B2B email and postal appending, email change of address (ECOA), email list audit and hygiene, real-time services, and email database consulting. As Chief Executive of R2i, Matt Goddard brings deep understanding of social network theory and digital marketing platforms to r2i's clients and partners. Servicing b2c and b2b brands, r2i increased revenues 337% from 2006-2009, and now has offices in Baltimore, Boston, Metro DC, and Seattle.
Prior to launching r2i, Matt was co-founder of Impreza, a leading digital marketing and technology firm. A graduate of Towson University and Carey Business School of The Johns Hopkins University, Matt is also responsible for R2i ventures, a division of r2i that makes equity investments in start-up companies launching unique and innovative technologies. As a recognized expert in the dynamic world of email marketing, Guerra brings six years of in-depth experience to consultations supporting the needs of clients ranging from small non-profits to multinational, Fortune 500 companies.
Maria Harrison is a recognized and leading expert in interactive marketing strategy and implementation.
Maria was one of the founding board members and served as president of the South Florida Interactive Marketing Association from 2005-2006 and continues to serve as a board member and advisor to the association. In 2009, Matt moved to San Francisco to manage a team of campaign specialists and drove e-mail marketing strategy for clients in the U.S. Walter is the COO at Lijit Networks where he is responsible for all aspects of daily operations at the company. George O'Neill is the founder of remarkto, Toronto's largest real estate digital marketing discussion group. Loretta Peters, is a Reach Keynote Presenter for organizations and Online Identity Strategist. Priest has created rapid, transformative growth for clients including General Motors, the U.S.
Bill Schley is an award winning marketer, author and international speaker on communications and branding.


Tom's areas of expertise include digital strategy, web development, design, SEO, paid search, conversion optimization, social media, email marketing and analytics.
Jo Stumpner has over 15 years of sales and marketing experience, with ten years focused specifically on internet marketing. Jo was certified in 2001 as an internet marketing trainer, is a certified Google adwords professional, has earned the Google analytics individual qualification and was Certified as a PPC Master in January 2010 through Market Motive. Michael focuses on growing customer relationships and working with clients on developing strategic email marketing programs for increase results.
Amol Waishampayan is a Digital Native who worked at Unilever within the Digital Marketing Services group. The eMarketing Association (eMA) reserves the right to make changes to the events agenda.
This was done to end organisational silos and to shift the focus to clients, rather than niche disciplines. Where organisations are expending 80% of their energy on capturing data, they should instead be exerting 65% of their energy on analysis (and 15% on data capture). Stokes expects marketers will consolidate their output into fewer, higher quality pieces of content, while using media to push these to a broader audience. Lecturers at Red & Yellow receive the same remuneration they would have outside of academia, says Stokes. By edition seven or eight, the handbook will be fully applicable to marketing as a whole, with a name to reflect and mirror the change wrought as digital falls out of the silo.
His interest in SEO was sparked in 1998 when a search engine company called Google was created and he failed at searching for himself due to sharing a name with the greatest athlete of all time, famed boxer Muhammad Ali. Mohamed is a frequent speaker and moderator at marketing events as well as local and regional chapters of the Chamber of Commerce. Fittingly, he offers consulting services through his company, Digital Footprint Marketing. Tired of the corporate life, he noticed a groundbreaking need to deliver communications via the Internet, a novel idea at the time.
He was the driving force behind the original design and development of FreshAddress’s patented Email Change of Address (ECOA) technology. In addition, he manages the development of proprietary paid and organic search technology products to meet client current and future needs. Kevin opened up the North American operations in 2010 and has added clients like Gamestop, McGraw-Hill, Wolters Kluwer and iYogi. We pride ourselves with being the first large agency (not super affiliate) to offer a self-financing, full-transparancy and risk free solution for running Pay-Per-Click campaigns.
The company’s distribution technology delivers millions of monthly user-initiated video views through an established and growing channel across social networks, mobile devices and YouTube. Cahill’s 20+ years of experience include operating roles for Fortune 500 companies, a board room strategy consultant, and adjunct professor. His books have covered cultural anthropology, database technology and methods, information mechanics, language acquisition, learning and education theory, mathematics, social network topologies, and psycholinguistic modeling. He was selected as an International Ambassador for Psychological Science in 2010 specializing in trauma and AIDS therapies.
In addition, Joseph has been awarded patents for NextStage's Evolution Technology, a broad patent creating a new field of technology and applications.
Marc is an active member of SEMPO (Search Engine Marketing Professionals Organization) and on the board of the Marketing Executives Networking Group (MENG).
With over 20 years of experience with companies such as EDS, Keane Consulting, and Grant Thornton, Paul has extensive expertise in technical solutions consulting working with clients and partners in the retail, finance, insurance, and ESP verticals. After the acquisition of Impreza by Sinclair Broadcast Group (SBGI), Matt began Round 2 Communications (R2), which then morphed into R2integrated (r2i).
Maria has served in Vice President and Director roles for the last 13 years in interactive marketing . She is a sought after speaker at industry shows such as the Online Marketing Summit, WEMedia, the Direct Marketing Association (DMA), and Webmaster World’s Pubcon. Focused for many years on digital marketing and the synergies between digital and traditional channels, Christina is a frequent and popular workshop leader on social media, search marketing, messaging, content, and digital strategy. Prior to joining Lijit, Walter led the Linux field organization in the Americas for Novell and prior that that he was a partner at Novell Ventures and a principal at Cambridge Technology Capital.
Chairman & CEO, has been an acknowledged Search Engine Marketing (SEM) expert since 1995. She leads workshops in social media, personal brand development, and online identity management. He is President of David ID, the branding firm known for creating the Dominant Selling Idea at companies ranging from global giants to promising start-ups. He recognizes that strategic digital marketing campaigns are instrumental in driving results for just about any business today, which is why he built a full-service digital marketing agency that expertly handles everything digital.
Tom cuts through the hype and develops clear, differentiated marketing strategies focused on real results for his clients.
Clara has a BS in computer science and economics and MS in computer science from Stanford. Laurent is a relationship marketing expert with more than 10 years experience creating powerful new media marketing campaigns and event promotions. She has led Top Floor Technologies to become a certified Google Adwords Qualified Company. Unforeseen circumstances may result in the substitution of a presentation, venue, topic or speaker. The correlation between the web, CRM and sales data is yet to be fully understood by marketers. Stokes says it’s important for marketers to reposition their offering from ‘content’ to a brand-relevant value layer.


Poor lecturers result in poor students, so it makes sense for the industry to put resources into its schools. He has worked with both Fortune 500 companies as well as hundreds of small- to mid-sized businesses in SEO & digital marketing campaigns as well as e-commerce collaborations.
In addition to countless blogs, whitepapers, and online discussions, Mohamed is launching an e-book due for release in Fall 2012. With an idea and a kitchen table, his email business was born as was one of the very first email service providers in the marketplace. Prior to FreshAddress, Austin also won national recognition for his innovative technical work with the UN and the Carnegie Foundation. Kevin has held senior strategy, marketing and business development positions with Reed Elsevier, The Washingon Post Company and Disney Interactive. His articles have covered computer technology, cultural-knowledge modeling, equine management, knowledge studies and applications, library science, martial arts, myth and folklore, neurolinguistic, psychodynamic and psychosocial modeling, group and tribal behavior, and social interactions in NYC and more.
Evolution Technology allows any programmable device to understand human thought and respond accordingly. In addition to his role at FreshAddress, he serves as an adjunct faculty member teaching management courses. Matt's energy and passion for rallying brands to become digital publishers has made him a highly sought after speaker who regularly contributes to academic and business forums on the future of marketing communications in a peer to peer world. Matt's background is specialized in high-end fashion retail where he set up revenue-driving campaigns.
She’s used her marketing talents to drive revenue and launch new products and ideas for organizations large and small.
After owning and operating two different small businesses, she joined Constant Contact as the Regional Development Director for New England in June 2009. Jo has also devoted many years to working with small and mid-sized businesses with a specific emphasis on B to B lead generation. She is passionate about driving ongoing, measurable results with the use of pay-per-click marketing.
The eMA reserves the right to reject or rescind any registration and return registration fees accordingly. The shared premises will allow students to view agency life up close, although steps to protect client information, and the independence of the ad school, will be set in place. Prior to joining Jellyfish, Kevin was head of sales and account management at The Search Monitor, a search marketing tool provider to large advertisers and ad agencies.
Founded in 2005, Jun Group’s clients include Fortune 500 brands, major entertainment companies, and media agencies. Starting with customer-focused research, Aileen helps clients understanding their own customers’ needs, how they make decisions and perceive industry dynamics. Paul received his BS in Accounting from Massachusetts College and his MBA from Suffolk University in Boston. Previously to coming to OHO, she was a marketing consultant, heading up marketing for nonprofits and startups especially. He has over 20 years of global enterprise software marketing experience including leadership positions at IBM, Intel, Nokia and Informatica. He has a BA in History from Boston College and a Masters in Engineering from the University of Colorado at Boulder.
She has 15 years of sales and marketing experience building profitable new markets from zero in the public and private sector. She dedicates her time to teaching people how to build lasting relationships through email, social media, and event marketing, through her lively and inspiring presentations. Her organic search optimization efforts led many clients to #1 rankings in search engines, and her PPC and analytics-based content strategies have grown quality, converting traffic to websites by five-fold or more. Bill was a founder and Chief Brand Strategist at two start-ups that became industry leading brands before sale to a public company.
If you cannot attend the event due to unforeseen circumstances, you may transfer your registration to another person, or another eMA conference.
She held positions of increasing responsibility in marketing research, SEM, and general marketing for Spinwave Systems, Clearly Creative, and Reed Business Information, a division of Reed Elsevier. He is an alumnus of Ted Bates, the legendary New York ad agency, where he won the National Effie Award for sales-effective advertising. Prior to Yahoo, Josh was at DoubleClick for 5 years, where he served as principal architect responsible for all banner ad serving technologies. Prior to that, he was responsible for the Marketing Automation Platform at Lycos, managed CRM Client Services and Sales Consulting at Yesmail and developed and managed the email marketing infrastructure and programs for Lotus Development. The eMA takes photos and videotapes of this event, by attending you give permission to use images taken at the conference, as well as any written comments on our evaluation forms in advertising and promotion for the eMA. A former copywriter and journalist, she’s well-versed in traditional PR, with placements including Yankee Magazine, the Boston Globe, and numerous industry trade publications.
Josh managed the complete rewrite of the data processing system as well as the engineering and product teams, culminating in the successful launch of the search engine marketing product DART Search.
A founding board member of SEMPO and its first elected Chairman Kevin is also active as a speaker at top conferences including SES, SMX, DMA Annual, Internet Retailer and more. Josh has a bachelors of science degree in computer science and electrical engineering from Massachusetts Institute of Technology. Journal, Business Week, The New York Times, Bloomberg, CNET, USA Today, San Jose Mercury News and other press quote Kevin regularly and he educates the next generation of digital marketers by lecturing at NYU, Columbia, Fordham and Pace Universities.



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