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A new study released by the Event Marketing Institute presents some interesting data on Experiential Marketing. This past year, several large companies creatively reached out to consumers and promoted their brands using outdoor movies.
For the 25th Anniversary of the classic Ferris Bueller’s Day Off, Groupon decided to host a screening of the film at Wrigley Field. To promote the release of the new Fiat 500 and 500 Cabrio, the brand hosted a drive-in movie event in Times Square featuring free entertainment, food and drinks. Experiential Marketing Events like these are enjoyable for those who attend and are meant to create a positive buzz about the company.
Hosting an outdoor movie event is one of many ways to promote your brand and create a positive buzz about your company.
Southern Outdoor Cinema is the largest producer of PREMIUM outdoor movie events in the country. This marketing event checklist is designed for business managers who need to be guided through process of preparing special marketing arrangements to improve and strengthen market positions of their companies, services or products. Preparation for the air vacation is actually the beginning of the trip, because when you start planning, it gives you a thrill of anticipation. For example, if event is supposed to be open to a wide public or established exclusively for club members? For example, it could be a lecture, public workshop, promotional performance, out-trip, banquet, party etc. Find the appropriate premises; define the equipment required, define the role of manager and coordinator. When doing planning think of your target audience, what else they can be doing on that date? Formulate key marketing messages that will be consistently explained through your promotional campaign and event image. If possible set up a particular web-site for the event, or make a dedicated section on your company’s main web-site. Consider minimal attendance required for the event to run as well as maximum event capacity, and try to use data on past event attendance to make your numbers realistic. Reasoning from your budget, event scale, planned attendance, space and location requirements select an appropriate facility. If some event participants or important guests arrive from remote places, then organize their travel, meeting, ground transportation and lodging.

Establish special trainings and briefings for staff members to ensure their knowledge and appropriate behavior. Add or replace stock photos, change colors, resize text and graphics, and replace the placeholder text with your copy. The digital photos are hi-res 300dpi JPG or PNG files suitable for editing with software such as Photoshop.
Photos are linked in InDesign and Quark, and embedded in Illustrator, Corel, Pages, and the Microsoft Office apps.
Illustrations, logo designs, background textures, clip art, unique shapes and graphic objects are also included with our layouts. To evoke just the right feeling, a perfect combination of colors is composed by our designers.
The color palette is crafted to complement the photos and artwork included with each layout. To ensure trouble-free print output, the layout design files are carefully produced to meet exacting pre-press standards. Resume Resources: We are glad to offer this free Event Marketing Manager resume sample free of charge.
Chances are, a strategy that has worked for you in the past will not always bring the same success.
The study reveals that spending by companies on Experiential Marketing and Experiential Marketing events is growing; and with good reason. Experiential Marketing attempts to create a connection between potential customers and the brand using meaningful experiences. In Bogota, Colombia, commuting is usually a pretty miserable event; with drivers spending about four hours per day in traffic. Commuters stuck in miserable traffic who were then offered a cool drink (Coca-Cola), and entertainment (short movies), will almost definitely experience a positive emotional response they will connect with the Coca-Cola brand. Approximately 120 Best Buys across the country came to the rescue for Black Friday shoppers waiting in long lines, and offered a big screen outdoor movie event featuring the new Blockbuster film Harry Potter and the Deathly Hollows Part 2.
The best part was that attendees could sign up and view the film from inside one of the Fiat’s. When successful, the experience has an effect on not only those who attended, but all of the people the attendees tell about the event.
If you are trying to make a big impact, an outdoor movie event is certainly an Experiential Marketing approach worth considering.

Try CentriQS complete task management solution for planning, tracking and reporting tasks, projects, and schedules. Review resume writing services, resume professionals, resume examples, resume objectives, resume tips, example resume formats, and helpful resume articles on this comprehensive site. To stay competitive in the dynamic marketing arena, it is important to stay on top of current marketing trends and learn how to use them to best promote your brand.
The figures show that this type of marketing is highly successful; with 58% of event attendees making a purchase following the event, and 86% of those who made a purchase turning into regular customers. Experiential Marketing aims to entice customers to make a purchase by appealing to both rational and emotional behavior. Coca-Cola decided to reach out to these commuters and transform the highway into an outdoor cinema- complete with a large movie screen, popcorn to snack on, and, of course, Coca-Cola to drink.
Three huge screens were set up, and Groupon, a daily deal site, fittingly offered a deal on the tickets. After the initial Times Square outdoor cinema event, it was taken on the road to other cities like Chicago and Los Angeles. Increase productivity of your small business or office by better organizing your employees' tasks and time. We can also help you find CV experts who can develop an amazing curriculum vitae for this industry. Companies can get the word out about an event quickly and easily by using social networking. Since the Fiat 500 and the 500 Cabrio are re-makes, the films chosen were also re-makes; selections included Ever After and Romeo and Juliet. Consumers need to come away with a positive feeling about the brand that they will remember and talk about.
The idea behind Experiential Marketing is not to be an advertisement for the brand, but rather, a fun and memorable experience that consumers will connect with the brand that will encourage them to make a purchase.

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