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The Federal Trade Commission announced today that Reebok has agreed to pay $25 million to settle charges it misled consumers with false claims about EasyTone walking shoes and RunTone running shoes. In the TV spots, some of which aired on ABC, the scientific claims were underscored by close-up shots of perfectly toned legs and tight backsides.
But in settlement papers filed today in a federal court, the FTC said the claims were false.

The ads ran in 2009 and 2010, but Reebok pulled them off the air and out of magazines after the FTC began its investigation.
After ita€™s approved by the court, the $25 million will go into a pot for consumer refunds. Ads for Reeboka€™s toning shoes boasted lab tests had proved the solea€™s special design would help lead to a more perfect body.

The FTC said sales of the shoes, which are designed with soles that create instability, increased from $17 million in 2008 to a€?close to $1 billiona€? last year.

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