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The real issue with global marketing, as it is often practiced, is that we need to get better at execution at a local level.
The second big issue with global marketing teams, based in HQ, is that the brands are more often than not composed of the same people rotating through the brands. Bien sur, there are good counter examples, but these are typically going to be brands whose mother ship is also the singular commercial brand (Apple, Samsung, IBM come to mind).
One of the greatest opportunities for global marketing teams is to use digital to get closer to the countries (i.e.

Moreover, by enabling a more fluid and open digital communication within the company throughout the subsidiary marketing teams, there are ways to ignite new cycles of innovation. Branding – More than just logo design, a brand encompasses the customer’s perception and awareness of your company.  Our global brand marketing team offers full-scale logo and branding programs that help build up an introduction to your company, and then carry on to create a greater reach across multiple advertising venues including web, print, screen and more. Pay-Per-Click Management – In 2003, Google Adwords took the search advertising market by storm by starting its pay-per-click program. Global Marketing Consulting - The core of our business revolves around global marketing solutions that deliver a much wider and varied audience than traditional promotional venues can provide.  We offer one-on-one consulting to help expand your reach across multiple brand channels to deliver your message right to your target audience – whoever and wherever they might be.

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