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Stories of triumph, failure, encouragement, and practical ideas for living a balanced family life. From typographic principles to professional practice, learn to make a living as a hand lettering artist. Join a like-minded group of smart people to get feedback, stay motivated, and keep yourself accountable. In this episode, I tell you how to market your products and services without feeling like a slimy salesman. I give you a way to keep from feeling spammy when you promote, two ways to prevent over-spamming (and how I plan to do the second one), as well as the reason I only ever make a single promotional post on social media for any one given thing.
Lastly, we talk about why you feel bad selling, I share my “don’t be afraid to sell” email, and explain why it’s not self-promotion unless you’re selfish. 04:22 Someone in the chat mentioned that they even feel awkward admitting they have stuff to promote. The way you think about your audience as you are writing translates big time into the way that they read it.
16:01 Take your time getting yourself mentally to a place where you feel good selling this thing that you have because you know that it provides value. 19:08 You know that if you put something out on a specific topic that it can help some people, but you feel sleazy or dirty because to all of the rest of the people, this is irrelevant to them. 23:22 Within the Custom Type Logo course of my Master Class, I show people the exact emails I send the clients.
27:47 I have a friend who will promote his launch for something like new products by linking to it multiple times on the launch day, but he comes up with something new to say around it each time.
If you want an excuse to promote something that you’ve already promoted, you need to come up with a way to provide new value. 29:08 You might be experiencing a legitimate spammy feeling—because you actually are being legitimately spammy. 30:22 Every time you contact someone, every time you push out content to someone, every time you share a message with someone, you need to provide value. 30:53 We were having a conversation in the chat room and someone mentioned they feel awkward even admitting they had something to promote.
I have awesome products selling on Amazon, right now that I’m unwilling to tell you about because I think it would be unfair self promotion. 31:38 It feels awkward bringing up your products and mentioning things you have to sell because that’s something that serves us. 32:44 This person followed up and said they were a hand lettering artist and they were about to act really unprofessionally until they heard this particular podcast. 33:07 Of course, it just so happens that I go into much more depth on the questionnaire, contract, and client communication process within the Learn Lettering Master Class. 37:34 Previously, I had the first 20,000 words of my book in plaintext documents strewn everywhere all across my folders. 47:31 If you made it for you and everything about this is about you and nothing is to help anyone and provide value, then you are selfish. 47:42 But if you poured your heart and soul into building something that makes someone else’s life better, then it’s not self promotion! Subscribe to get podcast episodes, videos, articles and newsletters every week that will help you take your business to the next level. Each marketing decision you make can have a huge impact on the success or the failure of your online business. You may be ripping your hair out trying to implement a marketing method that produces favorable results. You may also be discouraged because it seems as if everyone is saying that one word that makes you cringe. There is a method on how to effectively market your products and services to reach your income goals.
I invite you to take a look at the transcripts of my three part Twitter chat series to guide you on the right path to RESULTS. 2.) If you are a virtual solo entrepreneur and your results are TERRIBLE when you market your products and services online. The last part of the series covers one of the most powerful pieces of the marketing puzzle. The #YourGreatness Twitter chat would not be in existence without the awesome people who take 30 minutes out of their day to participate. As a member, you will receive notification of upcoming chats, access transcripts, special announcements, and contests.
The #YourGreatness Twitter chat is the perfect community to get your burning questions answered in real time. About Latest Posts Let's chat!Stacie WalkerStacie is known as an International Best Selling Author, Award Winning Podcast Personality, and Virtual Business Strategist. Disclosure of Material Connection: Some of the anchor text in the post above may contain affiliate links. This entry was posted in Amplify Your Marketing, Twitter Chat Transcript on by Stacie Walker. New Delhi, Website Design company in tiruchirappalli, Website Design company trivandrum, Website Design company in mysore, Website Design company in navi mumbai, Website Design company in jalandhar, Website Design company in ambala, Website Design company in hisar, Website Design company in bareily, Website Design company in kota, Website Design company in salem, Website Design company in aligarh, Website Design company in bhubaneswar, Website Design company in moradabad, Website Design company in noida, mass mail company in india, Website Design company gorakhpur, Website Design company in allahabad, Website Design company in rajpur, Website Design company in bhiwandi, Website Design company in kochi, Website Design company in jamshedpur, Website Design company in bhilai nagar, Website Design company in amravati, Website Design company in cuttak, Website Design company in bikaner, Website Design company in warangal, Website Design company in mire, Website Design company in guntur, Website Design company in bhavnagar,website design company in agra, website design company in mathura, website design company, varanasi, website design company, in jaipur, website design comoany delhi, website design company in rajasthan, website design company in meerut, website design company in lucknow, website design company in guragon, website design company in punjab, website design company in kanpur, website design company in saharanpur, website design company in mathura, website design company in firozabad, website design company in allahabad, website design company india, website design company in ghaziabad, website design company in mumbai, website design company in pune, website design company in bangalore, website design company in jhansi, website design company in gorakhpur, website design company in mirzapur, Website Design company in durgapur, Website Design company in asansol, Website Design company in ajmer, Website Design company kolhapur, Website Design company i ulhasnagar, Website Design company in siliguri, Website Design company in saharanpur, Website Design company in dehradun, Website Design company in jamnagar, Website Design company in bhatpara, Website Design company in dewas, Website Design company in indore, Website Design company in sangli miraj & kupwad, Website Design company in kozhikode, Website Design company in nanded waghala, Website Design company in ujjain, Website Design company in gulbarga, Website Design company in tiruneveli, toll free no. Here at Adindia360 Web Design, we offer brilliant and quality website designing at the cheapest prices.
We design brilliant eCommerce website that will not only help you to sell your products online, but will make the shopping process easy for your customers. We design user-friendly and robust portals for Matrimonial, Community, Classifieds, Travel, Job or Real Estate and more.
Along with great design, we create a fully flash made website with cool animations and interactive navigation.. We provide perfect discussion forum on your website that will engage your website visitors in conversation, allow them to post topics, responses, involve them in online discussions. Google AdWords is Google's pay-per-click (PPC) advertising platform that enables business to create ad campaigns on Google properties. Conducting PPC marketing through AdWords is valuable because as the most popular search engine, Google gets massive amounts of traffic, delivering more impressions and clicks to your ads. Quality Score - Google's rating of the quality and relevance of your keywords and PPC campaigns.

WordStream is tailored to help you easily create customized, highly-relevant keyword lists and keyword groups for your business.
When pricing their wares, most businesses have an inclination to charge the maximum amount possible. Penetration pricing works on the belief that a product has enough buyers to make up for the lower price point. One of the biggest benefits is that it can help a company increase its overall sales volume. When clients see that prices are lower than normal, they may believe that they are getting an incredible deal on a quality item.
Along with boosting sales, employing a market penetration strategy could potentially lower overall production costs. Penetration pricing is also an effective strategy for firms looking to enter new market segments.
If your projected boost in overall sales volume doesn't materialize after lowering your prices, then you're going to feel the consequences.
Just as your new clients may abandon you for the competition when your rates rise, your long-term customers may also leave you when prices drop. Even if market penetration pricing does work as intended, businesses should be aware that the strategy will only be effective for a limited period of time. While market penetration pricing can be an effective strategy, not all businesses or products are equally suited for it.
Additionally, this pricing model is best suited for companies with strong production and distribution setups already in place.
Market penetration pricing can be a great strategy for companies planning to introduce new products. You’ll hear a trick for how to market every day without feeling like you’re selling every day. People feel this way because historically, it’s in our best interest not to be indebted to one another.
That makes things a little bit complicated because then you know that if you talk about something there’s going to be a large portion of folks to whom this is going to be noise. Something I have not done that I’m really looking forward to doing once Laci starts working for me and I have more time to do non-show note writing is to flesh out my Learn Lettering autoresponder series. They get to see the correspondence, they get to see how I’m talking with them and I go step-by-step through my questionnaire. I’m not sure if people notice, but for instance on Twitter, if I have something to promote like a new blog post, or new video, or a new podcast, I promote it once. I don’t care about that because I follow 30 or 40 people and I know there are other people who follow a reasonable amount too.
There’s nothing wrong with that, but if you are to promote something more than once, what you want to do is provide new and relevant value every single time. If you already launched your product and you want to talk about it again without feeling spammy, write a blog post about how you did some aspect of the product-building. If someone already saw your last post and you say the exact same thing again, is that providing value? They said they would love to be able to see an example of contracts and a questionnaire because they’re a visual person and they want to know what to ask and what to include. I show you my exact emails with the client, and even provide for you a time-tested contract template that you can download, modify, and use yourself.
I think it’s a good exercise just to sit down and really think about if somebody had a problem and my product or service could be a solution to that problem, what could it mean for them monetarily? You’ve got these outline views, these draft views, this cork board view with virtual 3 x 5 cards that you can write on. I just scrolled past this beautiful sales page and all the testimonials—I didn’t even care—I just went to the bottom, found the biggest package and I bought it.
You'll also receive my book, The Overlap Technique, and Audience Building Course for free when they launch! You don’t have to travel all over the planet to reach your target audience or to sell your products and services. Stacie helps virtual solo entrepreneurs increase their credibility, leverage their marketing efforts, and create profitable businesses by using the awesome power of collaboration. If you click on the anchor text link and make a purchase, I will receive an affiliate commission. Your customers get impressed by seeing your product and services which is displayed beautifully and creatively. Here we have web site designers who have minimum 3 years of Industry experience and who are aware of the trendy designing.
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In some cases, however, a firm will strive to undercut competitors’ prices in order to increase sales for a new product. It can also be used as an aggressive tactic against competitors, which will have to lower their prices in response or risk being forced out of the industry. Lower prices can lead to higher sales volume, which allows companies to boost their overall market share at the competition's expense. Not only will they be more likely to purchase from you again, but they might also encourage their friends and family members to give your firm a shot.
Along with generating more sales from existing customers, market penetration pricing lets businesses find new buyers that may not be willing to pay higher prices for similar goods. Lower sales volume at lower prices means lower profits, which is a situation you don't want to be in. Penetration pricing strategies carry the risk of giving an impression that your products are cheaply made or less desirable. In fact, companies who maintain penetration rates past the introductory period almost inevitably face a loss of profits.
Generally, penetration pricing is most effective when both product demand and competition are high.
Since lowering prices will ideally boost market share, businesses need to make sure they can keep up with demand or risk the wrath of their customers. Businesses that are considering this technique, however, should be sure they have a solid promotional strategy in place.

If you're ready to appeal to your customers' emotions as well as their budgets, check out our how-to article on psychological pricing strategies. You can craft these narratives, you can craft these stories and bring people in by offering to give them something that is helpful and then continue to build on that. Whereas if you were curating your output over time consistently, eventually your audience would conform to what you’re sharing. How do you promote this on an ongoing basis without feeling gross and without feeling awkward?
What that does is it engages and expresses gratitude to the followers who actually supported you. I provide provide up front and they benefit from it (for free), then I provide even more value (in the form of my products) and allow them to compensate me for it. I had no idea how I was actually going to compile it into a book because is was just text everywhere. Because otherwise he’s letting me spend a whole week figuring it out on my own and wasting my time.
They will most likely be more than happy to buy your stuff because you have developed an ongoing relationship with them. We will discuss how to market your products and services using webinars, Hangouts, Twitter chats, and tele-courses. I ALWAYS recommend products or services I use personally and believe will add value to my audience.
Also, a good design compels your website visitors to explore your website further and much deeper. Market penetration pricing refers to a strategy in which the price of a product is set low following its introduction in the market.
Lower prices can also engender goodwill among existing customers and encourage new ones to try your services. As a result, they may be free to purchase goods from suppliers in greater volumes at discounted rates.
Diversifying your customer base to include people of different income levels will ultimately increase your company’s stability and success.
Additionally, companies that use market penetration pricing may find that their new customer bases abandon them when prices start to rise again. Your clients may opt to go with pricier competitors that they perceive as providing better quality. When a business does raise prices, it should be prepared for clients to express some dissatisfaction, as they are now paying more for the same goods and services.
By keeping prices low, a business can prevent prospective competitors from entering the market while maximizing its own market share. For this reason, penetration pricing works best for goods that can be mass-produced at a low cost per unit. The goal is to keep profit potential high without sacrificing your new, larger market share.
Which is a greater disservice: to leave you stranded or to provide value to you in the form of a ride that gives you some sense of obligation to me as a friend?
Even beyond the value of whatever it is that you’re promoting, make sure the promotion itself provides value. You are going to sell on this day because you have something scheduled to go out, but you don’t have to put yourself in that place personally. Send them another email that provides more value, then yet another email that lets them know about a product or service that you have. Which means the stuff that you put out is much less likely to resonate with them which increases your feeling of being spammy.
Yes, all of the other courses are immensely valuable but even for just that one piece, you’ll immediately get your money right back. It’s like heaven for anyone who wants to write a book, write courses, or write an autoresponder series.
Because it spoke directly to me, I also know that it didn’t speak directly to a lot of people, but he targeted so well it was exactly what I wanted. The only way to keep your customers engaged and increase your sale is good content, easy-to-use features and exciting offers. Once the product has found a market segment, the business raises prices to a more reasonable and expected level.
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You need sales, you need money, you want to get some revenue this month, how do you mention it again? They don’t have to click that link, but the people who never saw it in the first place can click that link. How much are you going to compromise the more engaged followers you have to get the new people?
All I knew is that it was very complicated, very advanced, and had a very steep learning curve, but everyone swore by it.
The best thing about our designing team is they are always ready to provide with endless ideas and possibilities. How would you write to your brother if you wanted to share something that was perfect for him?
I am not willing to spam the people who follow a reasonable amount of people just to reach everyone else who decides to over-follow. Link to the blog post so that way the people who have already bought from you or already know about your product will get more value, and the people who don’t know about it yet will follow the funnel. If you require any creative assistance, they are here to assist you with proper suggestion.
Yes, I could have stumbled around and figured it out myself over a week and maybe got to 80% of all the little details and tricks that he showed me, but I did that in a day.
They’ve heard me say I want to distill down the nuggets of things we talk about on the podcast and the things I write about into these shorter-form videos.

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