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The term online advertising simply relates to advertising online, or advertising over the Internet. Online Advertising has an advantage of immediate publishing of information and content that is not limited by geography or time. Types of Online Advertising includes Floating ads, Expanding ads, Polite ads, Trick banners, Pop-up ads, Pop-under ads, Video ads, Map ads & Superstitial ads. The Indian online advertising market, including classifieds, will grow by a huge 54% in the next 12 months, according to new data. Excluding online classifieds, online advertising in India was worth about Rs 1,250 crore last month and will grow about 25% to Rs 1,561 in the next 12 months. Interestingly, the display market continues to be slightly ahead of the search market in India, contributing about 55-60% of the total 'pure' online ad market. Worldwide, analysts have been pointing to a sharper rise in search advertising compared to that of display. In terms of size, the online advertising market in India is about 11% the size of the conventional or traditional media ad market, the annual survey said. I am completely satisfied by the service provided by you and in future would definitely place advertisements with you.
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A study shows the number of Internet users in India was around 137 million in June 2012 with annual growth rate of more than 40 percent. The research, from the Internet and Mobile Association of India (IAMAI) and IMRB, found that as of March 2012, the industry was worth Rs 2,851 crores in annual revenue. Due to its huge population base and advantages in IT industry, the Internet market in India has huge potential to continue growing.
The trade body went on to forecast that this will further grow to Rs 4,391 crores by March 2013. Its overall share has risen from 9% in FY2010 to 13% in FY2011 to 14% in FY2012," the report said.

Meanwhile online advertising market in India also has developed rapidly along with the India growing Internet market, with an annual growth rate of 27% from 2008 to 2013 even though the advertising industry shrinks since many companies cut budgets on advertising during the financial crisis period. Along with the development of Broadband and 3G network in India, the Internet market booms and grows rapidly. Up to now, there are more than 137 million Internet users in India, which means over 100 million unique users that generate more than 70 billion page views per month.
Indeed, the annual impression volume in India is huge and there are a lot of inventories for advertisers to choose from.
More than three quarters of Internet users are between the age group of 15-34 years and this trend would continue for a few years at least since the young Indian people are main forces to contribute the rapid growth of online market. In addition, the top five favorite categories in India are social networking, web portals, search, entertainment and news sites.What are the major types of Ads in the India online advertising market?Based on the report by IMRB International and IAMAI, the Indian online advertising market comprise search, display, and online classified ads mainly.
As we can see, Search ads account around 20% of the total online advertising market in India, while display ads constitutes almost 27% of the overall advertising market in India, which includes advertisements on web portals, social media, email, mobile, video and so on. For social media market in India, Facebook, Linkedin, Orkut, IBIBO are among the top social networking websites in terms of revenue. To be mentioned, a large share (around 53%) of the overall online advertising market in India is taken by online classified ads. Due to the rise in the mobile, social media and video advertising in India, the market share of traditional search and display banner ads in the online advertising market in India tend to decline in future.Who are the main Ad spenders in the online advertising market in India?According to the study of IAMAI, we know travel, BFSI, Telecom and Automotive are among the top Ad spenders in the India online advertising market. Statistics show Indian people like traveling and one out of five Indian have visited the Indian railway website. In addition, along with the increasing income in both urban and rural areas of India, the automotive industry grows rapidly.
As a result, the ads spending in this sector exhibited one of the highest increases in online advertising market in India.Booming E-Commerce market influences the online advertising market in IndiaAs you may know, the traditional retailing market in India is relatively fragmented and dominated by mostly numerous small-medium sized stores, which has limited the development of the retailing industry in India.
Although the sales of Indian E-commerce are relatively smaller than mature E-commerce markets in the U.S and Europe, it is estimated that the E-commerce sale would be likely to double in size within three years. The India E-commerce market is still in the early development stage with huge potential even though it started to develop since 2000.

The most popular subcategories within the Indian E-commerce market include Travel (airline, railway, hotel, mobile recharge, etc), Electronics and Apparel in terms of sales. According to the statistics, there are around 80 million consumers getting the access to Internet through PCs while almost 220 million consumers via mobile devices in India. Therefore, it is vital for advertisers to market their products or services through mobile online media channels in order to reach their potential online customers in India. For example, there are around 63 million Facebook users in India, which covers 68% of the total online users in India.
Indeed, advertisers should consider launching online advertising campaigns through social media in India to reach sufficient audiences with certain interests or matching certain criteria as their targets.Online Advertising Market Landscape in IndiaAlthough media buying from direct publishers still takes a large share of the Indian online advertising market, advertisers and publishers do adopt new technologies to trade Ads in a more efficient way. Large publishers in India increasingly start selling their inventories through Ad Exchanges or SSPs to DSPs. In addition, audiences data, 3rd party data (from sources such as BlueKai, Exelate, Targus, PrecisionMatch, etc) are widely used in Indian online advertising market to improve segmentation, analysis, etc. Here you can see the landscape of the online advertising market in India.How to avoid cultural traps when launching online advertising campaigns in India?In order to succeed in launching online advertising campaigns in India or reaching Indian groups in certain Western countries, it is important to avoid cultural trap or conflict when designing the creative and operating the campaigns. For example, choosing the right language to use on your creative is very tricky since India have more than 200 different dialects and it is definitely worth taking into consideration when creating the campaigns.Besides, culture is a key factor to influence the success of an online advertising campaign.
It is vital for advertisers to understand the common social values in India and never go against them. For instance, Indian people have less value on material well-being and less likely to purchase status symbols than people many Western countries or East Asian countries. Moreover, consumption of beef is a taboo for Hindu religion in India, therefore advertisers in food industry should definitely keep these culture taboos in mind when marketing themselves in India.To be mentioned, advertisers should also make good use of multicultural holidays to launch their online advertising campaigns in India, especially during Diwali, since people tend to consume more during the holiday seasons.

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