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Most businesses can’t afford to not have a website or social media presence in this day and age.
With the increasing need to reach people online, the marketing and sales field needs new recruits who are innovative and tech savvy. The skills needed for traditional marketing and sales are essentially the same according to Patti Ellis, Senior Account Manager at A Couple of Chicks e-Marketing.
Beyond knowing online marketing tools and how they work, Ellis says, “The ability to write creatively is paramount. Search Engine Optimization (SEO) experts make sure that all content on a website is search engine friendly and easy for customers to find. SEO consultants need some coding and program knowledge (Adwords and Pagerank), marketing knowledge, creativity and excellent research skills to figure out about user trends. A  Search Engine Marketing (SEM) expert may look like they do the same thing as their SEO counterparts, but they focus more on online advertising as a whole rather than just designing and programming web pages to reach the top of search engine results. SEM experts need a broad education in marketing and advertising, experience with online advertising programs (such as AdSense) and search engines, and be very curious about learning new technology.

Jobs working with a company’s online presence are legitimate career paths that are growing in number all the time.
A  community manager is in charge of representing the company externally to online customers and clients. If you have great customer service skills, are creative, great at writing, and constantly on the lookout for new online trends, you’re a perfect fit for this position.
Don’t think that having a traditional degree means that you necessarily need more education or training in online marketing. SEO is a more technical trade, while SEM is more related to an understanding of all online advertising tools. They may make suggestions for how to improve an online marketing plan based on keywords, images, content or even the design of a website. This can mean building communities, posting content to blogs and social media accounts, handling complaints and customer inquiries, and reporting back to different departments. After I got burnt out with STALKING family and friends back in April 2009, there was only one more thing that made sense to do.

There are online marketing careers with small and large businesses, and you can also work for yourself as a freelancer. They know how to drive traffic to a company’s website while thinking about a company’s offline marketing strategy as well. The can analyze individual web pages, may suggest paid inclusions on search engines, or find other appropriate venues for online advertising to make sure that e-commerce ventures are going to pay off.
Not only are you meant to make a large company seem personable, but you get to be on the Internet all day. And, read, read, read–subscribe to RSS feeds, email lists, set up Google Alerts related to your particular area of interest and expertise so that you can stay on top of what’s happening,” Ellis says.

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