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This post is all about showcasing awesome landing pages, to give you some inspiration for your next design.
Note: All of these landing pages were built using the Unbounce Landing Page Platform – huzzah! Validation: They jump right into showing off the famous publications that have featured their company. Removal of doubt: The subtext below the CTA lowers the perceived risk, which can improve the click-through-rate (CTR). The example below shows an alternate page they created, presumably to speak to a different segment or create a different emotional trigger. Clear value proposition: The headline is very simple and leaves no doubt about the purpose of the page and the product. Highlighted testimonial: The brushed highlight of the testimonial gives it a bit of extra design zing and prevents the page from feeling too text heavy.
Context of use: Their choice of imagery lets you know that the product can produce mobile-ready polls.
Validation: Like the example above, they provide a strong sense of trust by including a set of logos.
Remove the footer navigation: Any extraneous navigation on a landing page can lead your visitors down the wrong path.
Price: Travel is very much about price, and they get that out of the way right off the bat, so you can move on to the finder details after unerstanding if you can afford it or not.
Testimonials: The testimonials shown are anonymous which reduces their impact (as they could have been made up). Use of video: There are two videos that help build an honest and open dialog with visitors right off the bat.
Visual chunking: The page is broken up very well vertically, aiding the consumption of information. Content chunking: Like the previous example, the page is broken down vertically in a way that makes it easy to digest. Strong clarity in the value proposition: The headline is simple and inviting and the secondary block of content and CTA explain in simple terms that you can create a free site.
Major endorsements: Having testimonials from big names like Zappos and top business author Daniel Pink gives you instant credibility. Privacy policy: You should always include a privacy policy when asking for an email address. Social proof: The decent sized Facebook following lends credibility to their appeal and the fact that they understand how to build a following which is what they are selling.
Honesty: It tells you the cost, so you can weigh up the potential value associated with extending your brand reach. Clear contact method: The big phone number increases the trust factors by letting you know there are real people to deal with. How are the logos connected: Are they just hotel names to help you understand the point of the page? Repetition of CTA: Being a long page they are using the smart practice of repeating the CTA throughout.
Teaser: The low price with free shipping placed next to the CTA is a nice way to encourage a click-through. Eating your own dog food: The offering here is all about design, and what better way to sell yourself than with a beautiful design. Directional cues: The use of arrows guides people through how they should interact with your page. Emphasis: Startup Weekend clearly got the memo that bold is a good way to draw attention to important information.
Function: About the eBook has a concise description of what the book contains, now the visitor knows what they are going to get. Trust and Action: I would also test putting the major media logos directly before asking for the action. Sharing: Test a secondary call to send this page to a friend, or share on Twitter or Facebook, instead of just following (more action oriented than passive).
Tell them and tell them again: The page opens and closes with the same challenge (16 second sign-up). Benefits: I was most of the way through the page before I could answer the questions about why I would want this.
Make Two Pages: Differentiate the action Free audit and Paid Plan into separate landing pages so you can segment the traffic from channels like PPC. They tested different types of media in the main content area of the page and found that all of the videos did worse than all of the images. Well, if you assume this improvement stayed roughly consistent through the rest of the campaign, then we can look at the total numbers at the end of the campaign and determine the difference this one experiment had. Sending email to people who signed up on our splash page and asking them to volunteer typically converted 10% of them into volunteers. Each email address that was submitted through our splash page ended up donating an average of $21 during the length of the campaign.
Ross is a UX and interaction designer, product leader, and expert at drinking cervezas and lifting heavy objects. Designed and coded with my own two hands, lots of heart, some Woodchuck apple cider, Wordpress, the lovely Raleway font, and the 1140 grid. In order to make a productive lead for your business, using an effective landing page that calls your visitors to make an action is an effective way to convert each visitor to become your customer.

This Twitter bootstrap optimized HTML landing page is highly responsive and comes with a working contact form, flex slider, jaquery Pretty photo, and a working subscription form optimized for your business. You can select from the template’s three different themes namely generic, realistic and festive to add variation on your landing page design. If you run a business for event management and promotion then this is the ideal template that you can use. It comes with 4 colored skins and layouts, jQuery slider, carousel and fancy box image gallery.
If you are looking for a free template that will best convert your landing page with better productivity, this template is a good option. Socialeers created this free template designed to encourage your website visitors to take action and sign up for your products or services.
This is a landing page template created to increase the sign up rate to build a social community where people can date, meet new people and collaborate with others. This 5 page layout template supports video and images with 9 great color themes to choose from. This template is designed with a lot of call to action features especially built for the marketers.
This template for your landing page is optimized for selling and promoting your products, brands or services. This template is best whenever you are promoting or selling applications or any product to download.
This template supports Bootstrap framework and comes in 3 sub-pages more to market your services and products that could enhance your conversion rate. If you want to market both Android and Apple apps, this template will be good for business conversion rate. AboutArtAtm, as a design blog, has a great passion for delivering stylish and creative designs for designers and web-developers on all subjects of designs, ranging from; HTML, CSS, Ajax, Javascript, web design, graphics, typography, advertising & much more. Purchase and download converting mobile responsive landing page designs, ppv landing page designs, PSD and THML website templates to create your online marketing campaign successful and profitable. Convert your business marketing effort, time and money into in to leads, sales and profitable by using a custom converting landing page design by our professional and experience landing page designer. From a design perspective, the grey monotone prevents a mishmash of colour creating any visual distraction from the call to action (CTA). They’ve gone with B here, presumably in an attempt to catch your attention and increase curiosity (or to push a particular button).
And it’s nicely backed up by a well written explanation of some of the core benefits directly below. Always ask permission to use a testimonial and include the name of the person providing it for extra trust points.
They have the same message and the same color to let you know which areas to pay attention to. First you get to hear from the company and then they use real video testimonials from clients – much more effective than written quotes.
Yeah, I know ugly pages convert great too, but the design here makes me want to stare at it and find out what they’re all about.
I get a rough sense of what the purpose of the company is, but I wouldn’t mind a more detailed description. They aid getting you back to the top (as it’s a long page) with the classic ^top links at the end of each section. Here they repeat the CTA (the yellow button) in 3 of the sections to keep enticing you to sign up (this is smart as you don’t know which piece of content will trigger the sign-up response and having a CTA right there will aid conversions. Especially when doing Google AdWords as they can sometimes ban your account if you don’t have one.
The big bold headline tells you right away that you’re getting a free trial, helping to increase the no-risk factor.
This will also help with being able to assess the time, number of fans (what demographic they are) and value that you’ll get for your spend. When offering a video solution, you should really be using a video to demonstrate what your product is about. The white background with orange headers and black body text stands out easily and the action is easy to see. If you are giving something for free people don’t necessarily think about how much it would cost them to buy the thing you are giving.
That makes the eBook more important than the authors, but still offers up the authors as a trust factor at the action point. Try making Create Video the Right Way more about how to connect to the people watching, or what feelings the non-profit needs to produce. Instead of three rows make the second row two columns: one with function, one with benefits.
Showing the visitor you are trustworthy and legitimate before asking them to do anything is a good way to maximize your response rate.
Usually I avoid second calls, but this is an appropriate use of social out links to let the person decide how they want the notification to come. I have a lot of respect for companies that begin their journey with a conscious desire to provide excellence through multiple channels (design, UX, usability) – all of which ultimately lead to conversion. Even though this is a tool built on a more robust software let this page get people into the free version and use other pages to upgrade the user. We used Google Website Optimizer and ran this as a full-factorial multivariate test which is just a fancy way of saying we tested all the combinations of buttons and media against each other at the same time.

That means an additional 2,880,000 email addresses translated into 288,000 more volunteers. The additional 2,880,000 email addresses on our email list translated into an additional $60 million in donations.
Set up an automation workflow that automatically sends a user an email thanking them for participating.Website Landing Page Use-Case #3 Event RegistrationHave an upcoming event you’re looking to get the word out for?
The kind of template that you use for your website landing page can significantly affect the way you can enhance its conversion for better productivity to your business. It is optimized to adapt to smaller screens like Smartphones or tablets in order to accommodate your landing page visitor with ease of navigation feel when using your site.
It comes in a clean and professional template designs that could work both as a reference and transactional landing page.
It is responsive for mobile or tablet viewing, built in 960 grids, retina ready design with valid HTML5 and CSS3. It has a contact form in PHP file, photo and video light box, Photoshop files, valid XHTML and CSS and compatible with different web browsers. It is responsive, with contact page, social icons to share and promote your events with, SEO ready template and Google Map API.
In every color you can enjoy 16 possible layout combinations where you can enjoy a total of 64 total layout combination. It comes with customizable options and flexible layouts, perfect for promoting products, affiliate marketing, corporate promotion and software marketing. It comes in a simple green and white color theme that is optimized for video and image posts. It has 8 color variations and you can select from its 3 HTML pages to use as your landing page. Its features are professionally designed with a 3 column pricing table, tabs and toggle features. Its features allow the user to display their products and services professionally using a clean interface and easy to use by its visitors to view what you have to offer them. It offers newsletter SignUp, contact form, display tweets on your site, social media links and fully customizable PSD. Collect leads, convert your visitor into customer, increase sales and boost your business with success with our clean, creative and professional design from us.
Our conversion centered mobile optimized responsive landing page design will boost your business with quality leads and sales to make your marketing successful.
This would help from a reporting angle (letting you gauge the needs of your prospects in a simpler manner).
Aside from that, I just think it’s awesome that the Cheezburger family is using Unbounce.
Non-profits in particular rely on emotional and human connections, if you are trying to speak to them you should have some human benefits attached.
Try showing characters using the appropriate devices, or acting out things related to using the product. Since we had four buttons and six different media that meant we had 24 (4 x 6) total combinations to test.
If we hadn’t run this experiment and just stuck with the original page that number would be closer to 7,120,000 signups.
You can use these 22 + awesome landing page templates that could enhance your conversion rate.
It is also customizable that allows you to design your landing page to suit your product or brand. You can also use the PSD ebook creator to customize your ebook cover in just a few easy steps. You can choose to use either a single or multiple landing pages for your promotion schemes.
Every visitor to the splash page was randomly shown one of these combinations and we tracked whether they signed up or not. One way you can do that is by using a product reservation page.A product reservation page allows users to reserve a product that’s not yet released in exchange for some form of contact information. Using Predictive Analytics 23 Image: GDPR: Do You Know What Data Protection Breaches Could Cost You? This could include their email, name, phone number, etc.Use a simple landing page like this on your website and link to it from blog posts, PPC ads, and product pages to help build a following for certain products leading up to their launch.Website Landing Page Use-Case #5 Coming Soon PageWebsite not finished yet? The power of being able to customise your page headline based on your keywords, the flexibility of being able to customize your offer based on your segment?That’s the greasy goodness that keeps you coming back for more.
But what happens once the chips run out and you’re all out of landing page use-cases?Luckily, we have you covered. Landing pages are one of the most versitle tools on the web and it’s always interesting to see new use-case scenerios emerge.What’s your favorite landing page use-case? A simple page like this can be used to break down the content of the webinar, provide information about the time of the webinar, and give users an opportunity to register.Using a dedicated landing page for a webinar has been shown to increase conversions by up to 750%. The other reason is that starting with a high converting webinar landing page template that has industry best practices built in like CTAs, mobile responsive design, video placeholders, etc.

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