Landing pages designer for joomla,make your own online portfolio 2014,prices for video editing - PDF 2016

08.09.2013
Searching for an effective landing page design to boost your website or blog conversion rate and grow your online business successfully. Conversion goals can include everything from making a purchase to requesting free information. One of the biggest mistakes a marketer can make is sending traffic from any kind of advertisinga€¦to their home page. One of the biggest mistakes a marketer can make is sending traffic from any kind of advertising or PR campaign to their home page. Landing pages exist to capture and maintain your visitor’s attention, in a way that a homepage is unlikely to do. When you understand the answers to these questions, you can better tailor the design to the source.
The a€?old-schoola€? version is that long copy works best, the equivalent of a multi-page sales letter from the days of direct mail marketing. The other school of thought is that shorter copy, possibly broken up among multiple pages forming a sales funnel, is the way to go. Short copy is often better suited to calls to action with a low cost, low commitment, or low perceived risk (think newsletter signup or free trial).
Long copy works better with need-based conversion goals, and when there is a higher perceived risk (and therefore more assurance needed by the visitor). Of course, when your lead already knows what theya€™re looking for, a shorter page can increase conversions.
While you, as the designer, may not be writing the copy, you can help guide whoever is writing the copy to create either long or short copy based on the perceived market (particularly if whoever is writing the copy is not a professional copywriter). Regardless of whether your copy is long or short, ita€™s important to break up the copy so that it’s easier to read (or scan). It can be helpful to use things like bullet points and additional subheads to break things up more. One other note on breaking up the copy: include calls to action at intervals throughout the page. The attention ratio of your landing page is how many links there are on your page compared to the number of conversion goals (which should always be one).
This is another reason landing pages work better than simply sending people to a link to your homepage. Before you start designing your landing page, make sure you know what the competition is doing. Once you have an idea of what the competition is doing, you can decide how much you want to deviate from the industry norm.
When traffic is coming from advertising sources, you have complete control over the message that is sending traffic to your landing page.
When youa€™re driving visitors from an advertising campaign, ita€™s vital that the landing page they arrive at has the same message as the ad. If youa€™re using banner ads or video ads, make sure the style is echoed between the ad and the landing page.
When users are arriving from a PR source that is outside of your control, you may have little influence over the copy that is sending visitors to your site.
Those four elements work together to instantly give your visitor a sense of your site and what they might expect to find there.
One simple change that you can make to increase conversions in your call to action copy is to change possessive pronouns. The color of your call to action button can also make a huge difference in how users respond.
The Ballpark landing page is a great example of a call to action button that stands out and contrasts well with the surrounding page. Take the time to properly test and optimize your call to action in order to maximize the conversions you get. If you can fulfill what they need using only an email address, then only require an email address. While most of the copy on a landing page should be created by copywriters, rather than you as the designer, knowing what makes a good landing page headline is still useful knowledge to have. One thing to keep in mind is that anything with a humanoid face (even if ita€™s a cartoon or non-human character) is more likely to draw the eye than any other element on a page. The entire point is to use images to reinforce your message, lower the perceived risk for your visitors, and make them more inclined to take action. If youa€™re taking photos of your product (or using screenshots), then obviously youa€™ll have original images. Depending on your product and your conversion goal, adding high quality video to your landing page can be an excellent way to increase conversions.
One thing I highly recommend notA doing when it comes to video, though, is auto-playing the video as soon as someone lands on the page.
If youa€™re creating a screencast, then consider recording your audio after youa€™ve recorded the video itself. Another way to incorporate video on your site is to use it in the background behind your call to action.
While video can be a nice addition to your landing page, dona€™t feel that ita€™s necessary. If you dona€™t have testimonials, consider other ways to create the impression of social acceptance. Track how each variation does in terms of conversion before deciding on exactly which version to use.
To that end, you also need to make sure you set actionable goals in your analytics program so you can properly track your tests, and your pagea€™s performance long term. Things to track include the time spent on the page, the total actions taken, and the bounce rate. There are some amazing tools out there for creating landing pages quickly and easily, as well as for testing and optimizing your landing pages. Instapage lets you create landing pages in just a few minutes, with no design experience necessary.
HubSpot Landing Pages lets you create landing pages in seconds that allow you to test early and often. Google Analytics Content Experiments offers the ability to test variations of your page using a random sample of your visitors. Manpacks uses a bright green call to action button, along with text drawing attention to the button.


WebDAMa€™s landing page for their a€?How to Select a DAMa€? software guide is an excellent example of a landing page that utilizes a form. Shopify offers a landing page for their 14-day free trial thata€™s an excellent example of a simple form and a simple landing page. Invision uses background video on their landing page to draw attention to the call to action. Stripea€™s home page has a clean call to action, striking visuals, and enough content to answer potential questions without overwhelming the visitor. Evernotea€™s Work Chat features a very clear a€?Try Work Chata€? call to action button that’s displayed prominently on the landing page. SuperTasker has an animated banner on their landing page that offers further information while keeping the overall look streamlined and minimal.
Acorns has a very prominent call to action on their landing page, with good contrast against the background on which it appears.
As mentioned before, some would argue that a home page can never truly function as a landing page. As long as the focus of the home page is on a conversion goal that is the focus of your marketing campaigns, then it can absolutely act as a landing page.
Use a landing page for your inbound marketing campaigns, rather than sending visitors to your homepage.
Landing pages arena€™t more complicated to design than other types of pages, they just require some slightly different knowledge and best practices in order to do well. Our professional squeeze page designs are ready to use, you need to update you logo, text images as you need. Occasionally, a home page functions as a landing page (though some would argue that a home page can never truly be a landing page), but in many other cases, special pages are created for specific marketing campaigns. Once you have a specific goal and understand your market, you can create, test, and optimize landing pages that will better accomplish those goals.
Your home page likely has little direction or direct connection to the campaign sending traffic to it. It can echo the language and images used in an ad or PR materials so that when a visitor lands on that page, they are guided through exactly what you want them to do while there. They also focus your visitora€™s attention on the information you want them to see, rather than just leaving them awash in a sea of information on your homepage.
Obviously, you need to understand the same demographic information youa€™d want to know when designing any type of web page.
Wea€™ve all seen those pages: you just keep scrolling endlessly through information and calls to action, often on a less-than-well-designed page.
There are advantages and disadvantages to each one, and each one can be better suited to different types of conversion goals.
That can also convince more customers to make the purchase without contacting you for more information first, streamlining the process and reducing your costs. Take, for example, the gym featured in this article that increased conversions by 11% by shortening their page by about a third. Inserting images, lines, differently-formatted areas, and the like can be a great way to divide and separate the content in a way that makes it both visually appealing and easy to read.
When a visitor is ready to take action, you dona€™t want them to have to scroll around to find where to do so. That goal might be to request more information, to make a purchase, to sign up for a trial, or something else.
So if you have a ton of links on the page that arena€™t directly leading to the conversion goal, then that raises your attention ratio.
If you have more than one goal, you should have more than one landing page with more than one campaign.
Advertising might include video ads, social media ads, search ads, or banner or text ads on a website.
When ita€™s coming from PR sources, though, it may be more difficult to control the message. For example, if your ad is offering a free trial, then make sure the landing page also offers a free trial, and not a newsletter signup. In that case, you need to make sure that your headline tells them exactly why theya€™re there and what they will find. Of course, the pagea€™s content is also vital to the success of the page, but that comes after the first impression.
While there is no one single color that will work best for every single landing page, one thing that seems to ring true regardless is that the call to action button needs to stand out from everything else on the page. Give it a reasonable buffer from other content so that it stands out and draws more attention. Ideally, you want your call to action to appear at intervals on your landing page, depending on the length of the page.
A week (or month) or two spent testing your landing page can result in huge gains over the term of your campaign. In this case, follow the same criteria as above as far as color (and contrast), copy, and making your call to action stand out.
If you absolutely have to have a longer form (like if payment is required), consider splitting it into two parts.
A good landing page headline takes into account who the target market is and what theya€™A?re looking for, and addresses those needs.
The headline a€?All your stuff in one simple, visual, private placea€? conveys the key benefit of the service while also being straightforward. If your landing page is for an app or other online service, then screenshots can be a great way to show visitors what theya€™re actually getting. But if youa€™re using more general photos, then youa€™ll need to decide whether to use stock or original photos.
Videos can increase the length of time visitors spend on your page, and can better convey your message to some visitors who may not want to bother reading a ton of text. For every one conversion you capture that way, youa€™re likely to drive away three others who find it annoying. This allows you to create a more professional recording, as you wona€™t be focusing on two things at once.
When done well, this can draw attention to your call to action while also offering more explanation of your product. Knowing that others are using your product or service can be very persuasive for someone whoa€™s undecided.


Do something to set those testimonials apart from your other content, even if ita€™s something subtle.
If you have a lot of Facebook fans or Twitter followers, or if your page has been shared a respectable number of times (a few hundred to a few thousand depending on your industry and what the a€?norma€? is), then displaying those numbers can also give validation. Because so many factors go into optimizing your page for the most conversions, skipping the testing portion of your process likely means youa€™re not getting nearly the number of conversions you might get otherwise. For example, you might test two different headlines, or two different button colors, or two different layouts, but dona€™t test all three at once.
If your call to action on the landing page leads into a sales funnel, pay attention to how many people actually complete that funnel, as well as where in the funnel they leave.
It lets you create tests visually, with a WYSIWYG editor, as well as access to HTML and CSS editors. It can be used to optimize the experience for each customer, which can lead to higher conversions. It lets you build fully responsive pages that integrate with over twenty common marketing tools.
It offers a drag and drop editor, smart forms, adaptive landing pages, smart content, and more.
Just upload your design, pick the test you want (five second test, click test, preference test, or nav flow test), they show it to users, and you get a detailed report of results. Their attention ratio is decent, with most of the links on the page specifically related to the call to action.
While the top navigation does increase the attention ratio, the rest of the page clearly explains the product and its benefits.
Rather than social validation, they highlight press coverage for the product right on the landing page. They use minimal images, keep the focus specifically on the call to action, and make good use of contrasting colors. The call to action is clear, and rather than trying to get signups right away, it focuses on getting the visitor interested in more information.
However, I would argue that many home pages now function as general-purpose landing pages, with the focus clearly on a single conversion goal. Their home page looks just like many standard landing pages out there, with a clear call to action and long-form copy that supports a specific conversion goal. Mastering what makes a successful landing page makes you a better designer, particularly when you create more business for your clients.
We have around 600+ professional coded ready to use landing page design on various category like auto insurance landing page design, business opportunity landing page design, car hire or car rental landing page design, adult dating landing page design, credit card debt landing page design, insurance landing page design, payday loan landing page design, home insurance landing page design, weight loss landing page design etc. It creates a more cohesive experience, and one that leaves the visitor comfortable, rather than confused. Short copy also works well when your company or product isA already well-known, so little explanation is necessary.
In very basic terms, the more investment of time, energy, stress, or money a person needs to make, the longer the copy should be. Long copy can definitely result in more conversions than short copy in a lot of situations. You can always add additional goals (like signing up for a newsletter) on the confirmation page after the initial goal is reached. That means there are way too many things competing for your visitora€™s attention beyond the goal you actually want them to reach.
PR or marketing sources might include press releases, non-paid social media updates, blog posts (either on your blog or on someone elsea€™s), or news outlets. Your landing page may need to be more straightforward and explanatory, since you dona€™t know how much information the visitor will already have when they arrive.
If using text ads, make sure that the headline in your ad is clearly echoed in the copy on your landing page. You can try to echo the language used in a press release, but realize that it may be altered depending on the source. Generally, the call to action on a given page is a button, though sometimes ita€™s a link or form. Various case studies show that it can nearly double your click through rate, with this one simple change.
But the other key is to make sure that the form requires as little information as possible to lower the commitment the user has to make. Even consider moving the form to a second page, and just using a button on the landing page itself. It only requires one bit of code installation, and integrates seamlessly with Google Analytics.
They have a free community plan (give a response to get a response) or a Pro plan for $99 per month.
They provide enough information to answer potential questions, and also offer testimonials as social validation. But since ita€™s for a free trial with only an email address required to get started, ita€™s a strategy that works. With the exception of a few text links in the header (Pricing, Features, Blog, and Log In), the attention ratio is effectively 1:1. If you like to buy landing page design now your can purchase and download it now instantly. As just one example, Conversion Rate Experts increased Crazy Egga€™s conversion rate by 363% by making their homepage about 20 times longer than the control version. It personalizes the call to action and subtly conveys an existing relationship without shoving it in the user’s face. However, if your page is long, youa€™ll want to place the call to action at regular intervals throughout the page, so that when your visitor decides theya€™re ready to act, they dona€™t have to go looking for how to do so. But it does mean that you need to take extra care that the face in question is supportive of your message.
There’s the design of the button (or form or link), the placement on the page, the copy used, and the content surrounding it.




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