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04.04.2016
Having a local business, especially one endemic to a particular place, means you don’t have to compete with another from a different geographical location simply because you don’t share the same set of customers.
Public relations or reaching out to the community is a good way of establishing your business. Adding online marketing to your strategy allows your business to be searchable on the web when people look up a particular industry or business where you belong in your neighborhood.
Today, everyone tends to find a store, service, or any business for that matter, through the web.
The importance of your online presence is to make connections, the first of which is to let people see the association of the online identity to the physical establishment.
The other connection you need to make with the help of your online presence is to be able to associate with your peers in the trade. Angela is a virtual assistant specializing in content writing, social media marketing, and administrative assistance. Contact UsIf you've a project in mind or would like to talk to Vanessa, please use the details found below.
You can also fill-out the form if you prefer otherwise and we'll reach you as soon as possible. This is a unique website which will require a more modern browser to work!Please upgrade today! SoLoMo (Social, Local, Mobile) is at the height of all that is going on in the world of local marketing and they continually grow to be a critical factor in being able to successfully compete with other local small business owners for customers. In this post, I’m going to cover the three most important areas in online marketing your business must take advantage of to market itself successfully in today’s business environment. Social – For the first time ever, social media has given businesses the opportunity to reach out and create a dialogue with current and potential customers.
Take advantage of the many opportunities that are available to you through the use of social media and create a plan to use it in a strategic way for the best business potential.
Local – Local businesses need a local focus, however there are many businesses that fail to take true advantage of the many opportunities to market to local customers online.
By doing some simple research, you will find that there are many opportunities out there right within your reach. Mobile paid search ads and responsive designed websites are just a couple of ways to reach mobile users to your website.
Take some time to review if your company would benefit from creating a mobile marketing strategy by talking within your company and with your customers, to see if mobile will aid in reaching your business objectives and goals. These three marketing activities will help your business get its name out there in front of the right people, and it doesn’t have to cost you too much other than time and a little effort. Local search has become so vital to garnering a strong web presence for brick and mortar businesses. While these kinds of results are not always possible in only 4 months, it is quite surprising how often they are. As much as I would like to take credit for all of the the rankings I was able to achieve while working for , I have to say that it would not have been possible without the full support and encouragement of this extraordinary employer. For anyone who is interested, I present the Reference Letter that was given to me shortly after my departure.
Unfortunately, pricing for our services is a bit difficult to tackle in this format, in the sense that it is near impossible to provide a menu and price list so to speak. Because of the wide range of difficulty depending on the Niche, we must do some research before we can establish a price. The best way for us to proceed is simply for us to begin by having a chat about your business, and let us take a look at where things currently stand. In the last few years, it has become increasingly obvious that advertising for small business has changed.
Similarly, businesses in even smaller areas in Ontario, like: Belleville, Aurora, Cornwall, Haldimand (Cayuga-Caledonia-Hagersville), Timmins, Quinte West (Trenton), Georgina (Keswick-Sutton), St. Nowadays, if you own or manage a business, regardless of what your business does, you absolutely need an online presence to maximize your revenue potential. Do you do business in a smaller town like: Port Colborne, Huntsville, Thorold, Cobourg, Collingwood, Midland, Pelham, Bracebridge, Napanee (Greater Napanee), Kenora, Wasaga Beach, Tillsonburg, Petawawa, Niagara-on-the-Lake, Pembroke, Ingersoll, Mississippi Mills (Almonte), Saugeen Shores (Port Elgin-Southampton), Elliot Lake, Erin, Gravenhurst, Hawkesbury or Temiskaming Shores (Haileybury-New Liskeard) or an even smaller town or village? You should know that even in the smallest towns and villages in Ontario, there are potentially thousands of folks in your neighbourhood and the surrounding area that are looking for the service(s) or product(s) you provide, and the trend towards searching on the internet just grows stronger everyday.
It’s a fact that Local search engine optimization for your product(s) and or service(s) is essential to maximizing your opportunities to grow your business.
If you saw anything even close to your business in the above list, you can be sure that a strong online presence can drive a lot of new customers to your business.
Get in touch with us today, and see how we can make local internet marketing a cost effective, fun and profitable undertaking for your business. To find the goods and services that they need, it is plain to see that people are turning to new methods of searching. So what about small business Internet advertising in the smaller communities in British Columbia? Places like: Maple Ridge, Prince George, New Westminster, Port Coquitlam, West Vancouver, Mission, Penticton, Port Moody, Campbell River, North Cowichan, Langford, West Kelowna, Courtenay, Fort St. Should business in these smaller cities and towns in BC even bother with online advertising? Similarly, even smaller areas in British Columbia like: Oak Bay, Pitt Meadows, Port Alberni, Esquimalt, Salmon Arm, Squamish, Colwood, Central Saanich, Comox, Powell River, Prince Rupert, Parksville, Terrace, Sidney, Dawson Creek, Lake Country, Summerland, Williams Lake, North Saanich, Sooke and Coldstream and countless others can all benefit from being FOUND online for the goods and services they provide.
Nowadays, if you own or manage a business you need an online presence to CAPTURE LEADS & CUSTOMERS. Ask yourself if anyone could even find your business on the Internet if they searched for the product or service you provide when they did not know your business name?


Sure you could spend a small fortune and spend all your free time for the next year(s) learning how to do it yourself, but Search Engine Marketing is not what you do. You absolutely must have the right online presence to maximize your revenue potential from the internet.
It is plain to see that people have turned to new methods to find the goods and services that they need. Places like: Spruce Grove, Okotoks, Leduc, Lloydminster, Camrose, Fort Saskatchewan, Cochrane, Brooks, Stony Plain, Canmore, Grand Centre (Cold Lake), Wetaskiwin, Lacombe, High River, Strathmore and Sylvan Lake? Should businesses in these smaller towns and cities in Alberta even bother with online advertising? Similarly, businesses in even smaller areas in Alberta can all benefit from being FOUND online.
Nowadays, if you own or manage a business, you absolutely need an online presence to maximize your revenue potential. Get in touch with us today, and see how we can make local internet marketing a reality for your enterprise, large or small, in a cost effective manner. Rather than bore you with countless aditional screenshots, I’d like to present a few last shots of rankings from my records. Get in touch with us today, and we’ll assess what is possible with the time comittment and budget you have available.
One aditional thing to consider is that slight differences in kewords like singular versus plural (quote vs quotes or car vs auto) are usually taken into account by the search engines, and to rank for both terms may require considerable additional effort. Signup for our free reports  and give your small business online search marketing efforts a Boost! Having an online presence strengthens your local strategy making your business even more reachable. Websites will still come in handy just like in any other marketing strategy as its end goals are still exposure and brand buildup.
When you show up in the search results, you are effectively telling the people of your existence, which helps them find you more easily.
When patrons or potential customers can find you online, it helps convince them of your credibility, quality, and authority in your niche making them want to find you in person as well. This means that through your online presence you get to network and socialize with the people you share the same industry with. We’re living in a world where content is churned out daily in the form of blog posts, press releases, videos, podcasts, social media updates, among many other tools and platforms available to businesses today. This can be done by incorporating things onto your website, or taking advantage of online tools or applications such as using Google Places or Foursquare for business. Since marketing is continually shifting towards these areas,  re-adjusting your marketing efforts to expand in these areas will prove to be beneficial in the long run. She has experience working with local businesses to Fortune 500 clients to build their online visibility, leads & sales through search engine optimization.
However, we decided to make a bit of time and post a small sampling of results from a four month campaign on four sites dealing with oriented strand board sheathing products. They allowed me to fully explore my passion for search marketing and experiment with many inovative and leading edge concepts.
Yes, there are certain things that we charge a standard fee for, like setting up your Google Business Listing, or properly submitting your site to a small or larger list of directories, but Lead Generation and Website Ranking is far more difficult to price. Each business has more or less competition, depending on what it does and the sophistication of the competitors in that particular market. People are turning to new and more convenient ways of finding the goods and services that they need.
But with the reach of the Internet, it is often just as easy for a competent internet marketing specialist in say Toronto to handle the local business marketing needs of a company in Niagara falls.
Catharines, Barrie, Cambridge, Kingston, Guelph, Whitby, Thunder Bay, Chatham-Kent, Waterloo, Brantford, Ajax, Pickering, Niagara Falls, Clarington (Bowmanville-Newcastle), Sault Ste. And if your business is located in one of these smaller areas but caters to a wider audience (like a vacation rental property) then there is no better way to advertise than through the internet.
Ask yourself this: Could anyone even find my business on the Internet if they didn’t know its exact name? In increasingly larger numbers, people are turning to the Internet to search and find, rather than using older forms of media like the Yellow pages, newspapers, and magazines. But this is simply not true because of the reach of the internet, and just like everything else, not all online marketing consultants are worthy of the name.
Local internet marketing services (when properly executed) can have an enormous positive impact on a business, and reach out, not only into the local area, but far and wide, depending on the business. Unless you have implemented an expert Search Marketing campaign, the answer is probably no.
Overwhelmingly, people are turning to the Internet to search, rather than using older print media like newspapers, Yellow pages and magazines. If you saw anything even close to your business, you can be sure that a strong online presence can drive a lot of business. Albert, Medicine Hat, Fort McMurray (Wood Buffalo ), Grande Prairie or Airdrie and the larger Alberta municipalities and counties in AB like: Foothills, Parkland County, Rocky View and Sturgeon County, as their larger population typically means more local business online marketing consulting services are available. Local residents may not know of your services, and if you sell to a larger audience, the increase in business can be immense. While a close scrutiny will reveal several areas where rankings were not what I had hoped for, I believe the Rankings and broad reach that was achieved is without precedent in such hugely competitive niche’s in Canada.
Search engines are constantly refining and changing the way they do things, and any SEO worthy of the label has to stay up-to-date with the changing ranking factors. Building relationships that result in trust is your goal for your business to earn a steady following from the locals.


Ask their permission to put up your fliers in their establishment, on their doors, or their bulletin board if they have one, or if possible at a spot that has the most visibility among its customers.
Communities, especially those of a close-knit town appreciate the more personal approach because it feels more welcoming and genial. Creating an online presence and identity will help draw more customers towards your business. It is especially helpful to small businesses since your online presence will not only be useful to the people in your community but also to those vacationers or travelers who might be in need of you.
In the long run, this is something that will further build your reputation with the connections you have made. Google is really putting a lot of effort into this and it will be interesting to see what happens with local search in the near future. As with most young industries like search, things are always changing and results could be different in the future. Obviously, it will be easier to rank a website for a dentist in a small town like Belleville (dentist Belleville), than for the city of Toronto (dentist Toronto).
It is rare that a business only needs a Google, MSN or Yahoo Business Listing set up, or some directory submissions (although these will definitely help) but we will let you know if that’s all we think you need. There is absolutely no cost or obligation for this initial in depth consultation – which you are sure to benefit from whether we end up working together or not.
Overwhelmingly, people are going online in droves, and turning to the Internet to search, rather than using older forms of advertising like newspapers, magazines and the Yellow pages. Marie, Peterborough, Kawartha Lakes (Lindsay), Newmarket, Sarnia, Norfolk (Simcoe-Port Dover), Caledon (Bolton), Halton Hills (Georgetown), North Bay, Milton and Welland? Local internet marketing can reach out, not only into your local area, but depending on what kind of business you’re in, it can bring new customers from far and wide to your enterprise. George), Lakeshore (Belle River-Tilbury), Innisfil (Alcona-Lefroy-Gilford), Stratford, Orillia, Fort Erie, New Tecumseth (Alliston), LaSalle, Orangeville, Prince Edward (Picton), Whitchurch, Stouffville, Tecumseh, Bradford West Gwillimbury, Grimsby, Brockville, Owen Sound, Amherstburg, Lincoln (Beamsville-Vineland), East Gwillimbury (Holland Landing-Sharon), Kingsville, Clarence-Rockland and Essex, and countless others can all benefit from being FOUND online by their LOCAL CUSTOMERS. Try it by searching on the internet in the way a customer who didn’t know your business name would search.
It is increasingly clear that most businesses are going to have a much harder time generating new business if they cannot easily be found online when people search for what they have to offer. Local search engine optimization for your product(s) and or service(s) is affordable, immediately available and essential to maximizing your opportunities to grow your business. Get in touch with us today, and see how we can make local internet an easy, fun and profitable marketing a reality for your enterprise in a cost effective manner. If your small business cannot easily be found online with a decent presence, then you are going to have a much harder time generating new business. This was a new venture for the company (launched about 9 months earlier), and experimentation was still going on with what worked best and what the right keywords were.
It takes ongoing study and maintenance work to hold a spot for a long time against all challengers. Most of these rankings are for the search engine Google®, because most traffic (about 70%) comes from Google. This will expose your business to their clientele which could earn you prospective clients. Advertise your company activities on the local paper or radio, or make press releases of new developments and important changes in your business. We decided to post the results because it is indicative of what can be done in such a short space of time with sites that began with no rankings other than for their own names. But, it seems unlikely that having keywords in your domain that are associated with what you do will ever be harmful.
Now, if your business cannot easily be found online, then you are going to have a much harder time generating new customers for your business.
In most cases, local internet marketing services can have a tremendously beneficial effect on your business and reach more people than other media, and reach not only into your local area, but depending on your business, can bring new customers from far and wide to your enterprise. Once again, this is not said to brag or boast, but simply to inspire confidence if you feel completely lost in this particular environment. Hand out fliers outside your establishment or any strategic area, especially if you are advertising some kind of a promotion or event. Organize events that are customer-centric once in a while, make them feel valued – which is a way of keeping them. If you are just starting out, and you have the opportunity, it would be wise to do some thorough keyword research before selecting a domain. The more they see your business online the more that they are going to be curious about you and what you can do.
Even if you already have a website, it could make a lot of sense to set up a new website with a more helpful keyword rich domain name. These screen captures were initially done to keep track of competition and for reference purposes.
Curiosity in a potential customer is good, especially since most of us are goaded by our curious nature to explore. These screen captures were initially done to see how stable these rankings could be kept over time, and to keep track of competition. If you peruse these screenshots and ranking posts, you will realize that these rankings were maintained for years. And when what they see is favorable, it gives them ample reason to give your business a try.




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