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The new Google My Business API brings additional functionality to help those who manage locations at scale. According to Google, four out of five consumers use search engines to find their way to local stores.
SMX Advanced, the only conference designed for experienced search marketers, returns to Seattle June 22-23. MarTech: The Marketing Tech Conference is for marketers responsible for selecting marketing technologies and developing marketing technologists.
When you learn about a new SEO tool or tactic, do you jump on board quickly and try the DIY approach?
The Carousel—the horizontal bar at the top of Google’s local search results that shows small images and ratings for top hits for restaurants, entertainment and nightlife—is no more. Google My Business guidelines have been updated to include fewer category selections and a crackdown on adding descriptors to business names. Ensure you’re active on social media channels and available to engage with customers and prospects. Onsite signals are carrying so much weight right now, so you need to pay attention on your local optimization.
Local SEO, despite its more limited reach, has a ton of advantages that local businesses can easily milk for all its worth. If you’re not ranking in search results, you are quite simply losing exposure and revenue opportunities. Do you devote time and resources to following through on your idea, regardless of whether other SEO efforts or search engine marketing campaigns suffer as a result? In August, BrightLocal conducted a survey and found local search to be the most powerful digital marketing channel available to local businesses. Part of the big picture is knowing (and embracing) those changes as they relate to the overall web strategy for your brand. Take smartphones and consumer behavior into consideration when you’re defining a strategy.

If you want oodles of SEO success—and who doesn’t, with all the exposure that comes with a high search engine rank—avoid operating with a narrow focus. What would you identify as the ‘big picture’ for your business, and what steps have you taken to make sure your local search strategy fits within it? Well, if you are interested in doing your local SEO business with more success, we have asked experts from Neueseo about some basic tips and tricks regarding this Internet marketing service. Having a ton of citations won’t be useful and helpful, if your website does not include local signals expected by Google. However, the sad truth is that most businesses don’t rake in the full benefits of local SEO. Because, the fact is, any of those variations could easily refer to another local business, thereby leaving your own business high and dry. For a change of these details on any one online platform should be copied onto every other online platform your local business exists in. I’m a small business owner, too, and I know how easy it is to get distracted (and even overwhelmed) when it comes to SEO. Your customers are using local search in record numbers (often from mobile devices) to find what they want to buy. In the survey, local and organic searches generated the highest-quality leads, delivered more clicks, and realized better ROI than other marketing channels. This feature includes a little more information than the Carousel and links to another business-specific search engine results page (SERP) instead of the business home page. If you learn about a strategy that might enhance local SEO, don’t rush into anything.
Therefore, it’s important to remember those old-school basics and to apply them on our local SEO campaign.
If they are too long, not only will you look desperate, but it will also be truncated when displayed in search results.
In fact, most businesses actually damage their online rankings by not paying enough attention to local SEO.

As a business likely dependent on visibility to attract and retain consumers, you have a lot to gain if they find you and even more to lose if they don’t.
And one of the most crucial elements of local SEO is the NAP (Name, Address, and Phone Number) of the local business. Every detail should be exactly the same in every single social media platform you have registered your business information at.
As impressive as that number is, there’s more: Sixty percent of consumers rely on local information in ads and 50 percent of mobile users prefer a browser over an app. Let’s take a look at why there’s such a fuss about local SEO and—most importantly—why a big picture strategy is the best plan for long-term digital marketing success.
And, when it comes to content, be sure your home page content will present you in a good way; at least potential clients and customers should know what to expect from you.
Local SEO has the enticing ability to flourish without the local business or entity in question needing an exclusive website; social media accounts dedicated to the local entity with all the relevant details provided there is more than enough. However, considering the boom of entrepreneurship and the umpteen number of businesses out there, accuracy becomes extremely important. If you’re registering one branch address, or two phone numbers in one site, then that should be the same thing you register in every other platform. It means customers are conducting local searches from their smartphones, and they want your business and location information to show up in their results. Most importantly, if it’s overwhelming or if doing it correctly isn’t something you think you can handle, hire an expert.

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