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Explainer videos are short online marketing videos used to explain your company’s product or service. Live Action Explainer Videos: A non-animated promotional video explaining your business’s product or service. Animated Explainer Videos: The most popular type of explainer video, animation is often the preferred format for explaining services or intangible tech products like software. Whiteboard Explainer Videos: A whiteboard video is an explainer video in which animation is hand drawn and erased on a whiteboard.
Kickstarter Explainer Videos:  You’ll notice that nearly all Kickstarter projects involve an explainer video of some kind. With these types of promo videos becoming ever more popular, there are plenty of top explainer video examples to choose from. PooPourri is successful for many of the same reasons Dollar Shave Club is, and it’s no surprise that their styles are quite similar. It’s worth noting that matching this tone of humor for your own explainer video would be quite difficult – most businesses will be better off more subtle humor. Mint is a perfect example of why some businesses are much better off with animation rather than live action. Spotify relies exclusively on fun animation and a rockin’ soundtrack to explain their digital music service. The video matches the lively music with fast paced cutting, and the video’s color scheme fits perfectly with the Spotify design, so we already feel familiar with it. Fiverr: Yup, you can get a decent voiceover for your explainer video for just $5 on Fiverr! There are a number of different paths you can take when it comes down to the actual creation and production of your explainer video. Bring Out the Pros: There are some very talented professional video production companies out there that can help you make a killer promotional video. Pow Toon: if you’re making animated explainer videos, have no animation experience, but want to do it yourself on a budget, Pow Toon is the way to go. DIY Explainer Video with iPhone: That’s right, you can film your own explainer video on your iPhone! Hire a Freelancer: Experienced freelancers can provide high-quality explainer video production assistance at a much lower cost than a large production company. Crowd Sourcing: One option you might give a go is the video crowd-sourcing company Video Brewery. Chances are your animated explainer video or even your live action explainer video needs some sweet sound effects and music. YouTube: The king of video itself offers some free background music to use in video creations. Audacity: This free tool isn’t a source of audio files, but instead helps you create your own. Remember to read the fine print carefully on these sites with regards to what is or is not permitted under the sound file’s licensing agreement. Improving SEO search rankings with video content – after all, 70% of the top 100 search listings include video!
Great article, Megan! I loved your amusing examples of the explainer videos as well as the clearly statedstep by step info on how to make them. In almost all the explainer video examples above, you can see the undeniable entertaining factor as well as great creativity.
I’ve read your blog and found it really helpful steps for how to create an explainer video. Awesome article I'm going to put these steps into some use over the weekend and see how far this takes me. We really do need to communicate quickly, because web users have become more and more impatient.

As a scriptwriter (with 400+ scripts under the belt), I completely agree with all the points you've raised, but not completely with the script part.
There is simply something about sound and images that can really bring an entire concept together for viewers. I believe that these videos prove that any startup with a fun idea and a good video company on their side can make a good explainer video.
Excellent article, businesses these days are becoming more aware of the benefits of using explainer videos and its powerful message it sends to end users.
I really enjoyed this post, especially because this is the first time I've heard of the concept of an explainer video. You can pay-as-you-go at $74 per video from your shopping cart, or get the best deal buying any of the video packages listed on the left. They're fun to make, will jumpstart conversion rates, and are overall great to have for any startup business. Explainer videos, often placed on a landing page, your website’s home page, or a prominent product page, have become extremely popular – some sites boast of conversion rates increasing by as much as 144% after including an explainer video on their website. Some services involve few, if any, physical objects, making live action an unrealistic option. This format of video has become popular due to its ease of operation and low cost, making it one of the cheapest types of explainer video to create.
Really, Kickstarter explainer videos aren’t so different from a regular product or service explainer video, although they do tend to be longer. They follow through and go all-in with this wacky video, which we also featured in our blog post about funny advertisments. You’ll notice that PooPourri’s explainer video is largely live action, but switches to some animation to show the intricacies of how PooPourri works (no one wants to see a live action load dropped into a toilet). Mint takes advantage of animation to illustrate how it draws financial info from different parts of a user’s life and curates it all into one setup.
Air BnB uses live action to showcase some of its incredible host homes, while taking advantage of animation aspects in order to emphasize certain points. It's no easy task, requiring a ton of focus and effort, but we can guarantee it's worth the work. Your explainer video could have the coolest graphics and most Morgan Freeman-esque voiceover in the world, and it wouldn’t mean a thing without a solid script to get behind. It’s best if you write your explainer video script yourself (even if you choose to hire a production company).
You’ll probably have to pay a bit more than that ($5 is usually the starting price – some charge by the second, others by the word.
You’ll have some high explainer video costs if you go this route – be prepared to shell out anywhere from $5,000 - $20,000 for a service like this. Submit a general project overview and receive a bunch of proposals from Video Brewery’s network of trusted freelancers.
You’ll be able to see some solid data with YouTube Insight, but Google Analytics can take you even deeper down the rabbit hole, so long as you’re game for setting up nifty custom event tracking. I believe that before you decide on making a video to promote your business, you need to have clear-cut goals on what you want to achieve. I own a company that does animated explainer videos and I can tell you it really does boost conversions.
However, from having 15 years of experience I can say that if you do it yourself or hire freelancers, you willget exactly what you pay for. If anyone's interested in explainer videos, we deliver some cool resources on explainer video production, SEO strategies and video marketing campaigns. I'm doing research on best options to produce an explainer video for a new digital product that I want to pitch to sponsors and early buyers.

Live action explainer videos are usually best for companies selling a physical product or people-oriented service, such as a restaurant, or consulting group.
Animated explainer videos allow for more creativity, and are easier to edit or update when you want to make future adjustments.
Also, check out that big green button at the end of the video – it’s begging to be clicked, ending with a strong call to action. Mint’s animated explainer video also uses screenshots of the actual product, familiarizing viewers with the product’s design and arrangement. You know your target customer’s concerns and pain points better than anyone else, and the video is where those concerns need to be addressed.
The advantage is that you’ll have video experts helping you every step of the way, and you’re video is guaranteed to look great. Don't make a video because everyone has one.If you're serious about creating a message that's effective, it's best to find a professional who can tell your story better.
Therefore, many, many websites have found it valuable to use visual-centric homepages to help communicate and to quickly convey the primary value proposition to those visitors. Many companies use the video to engage and increase sales and I have seen manylousy videos on many sites which they would be better off not having one at all. We have experienced many a times that it is actually about the understanding of how graphics works and the power to visualize that helps create great animations. Having flesh and blood people in your explainer video can create an emotional connection for viewers, as we are naturally drawn to other human faces. Demo Duck, Wyzowl, LessFilms, Flikli and Studio Pigeon are a few explainer video companies to consider. Video Brewery notes that these explainer video costs usually run somewhere between $3,000 - $5,000. For instance, there are small things which are easier to do that create 10x more impact that things which take 10x more time and effort to do.
One thing I would like to say that you can add more types of explainer videos as you have mentioned few of them.
However, live action means you’re stuck to the confines of the real world – no magical unicorns whose enchanted horns can back up your data. Their market is 20-30-something year old men who would be open to the idea of ordering a steady supply of razors online. If you want to take on a DIY animated explainer video, this animation toolkit from Salsify can provide you with a ton of great animation tools and resources. Wistia has some nice analytic tracking options too, and also makes it easy to sync up Wistia and Google Analytics.
People don't like to watch a promotional video, in contrary, they would love to see an entertaining video that makes them smile or teach them something new. As a explainer video producer it is important you have the power to visualize and provide tiny details to the work.
If you haven’t already done some research to answer these questions, now is the time to consider surveying your audience and figuring this out.
So say if you are in financial services space, check your competition's script and video and take some inspiration from it.
Its good if you have really thought about your script before giving it to a professional video maker as then its easy for him to understand too.

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