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09.12.2014
Sales and marketing go hand in hand, and the better that marketers understand sales, the stronger their outcomes will be. For some marketing professionals, selling feels like risky business, but the truth is that buying and selling are part of most people’s everyday lives. This process is essentially the same whether you are buying a mobile phone, new car, or digital marketing solution.
And here’s how they go together:           The best sales people use honest, straightforward communication and take steps to qualify customers before proceeding through the sales process.
Above all, remember that you should never find yourself making a hard sell.  If you focus on solving problems rather than selling solutions, you will demonstrate value, and everyone will win.
If you are applying for a sales job then always remember that the person receiving your applications and reviewing it may well be a senior sales managers themselves. If you can convince a recruiter through your CV that you are the best person for the job then you have a good chance of getting the job. Entry level Sales Representative resume, ideal for a student etc who has no work experience. Entry level Telesales resume that is ideal for a student or someone who has no work experience.
Now if you are already an experienced and successful sales executive then you have a major advantage over others. When developing your sales CV give examples of your experience in marketing and promotions, business development, customer service etc, Focus on your communication skills and ability to develop good relationships with clients and customers. As a accounts manager give examples of how you have hit your sales targets, demonstrate your knowledge of brand merchandising and listening to customers requirements. Sales targets – if you have met all of the sales targets that were set for you then again give details of this. Profits - demonstrate how your work performance maximized profits and increased turnover for your previous employers, if you can try to give actual figures. Business development – give details of any ideas you had on merchandising and promotions, incentive schemes etc. Minimizing costs – give examples of how you helped to cut costs in your previous employment. Reporting to senior manager – show how you regularly gave presentations to senior management on performance, competitor analysis and the identification of new markets etc.
Administrative skills - a good sales person does more than simply sell, they also have to keep accurate and up to date records of all their existing and future potential clients.
Training new sales staff – if you have had previous responsibility for mentoring or training new staff then give details, mention things like on the job mentoring and your ability to motivate junior staff. Sales lead enquires – mention your ability to successfully process and turn leads into actual sales. Relationship building – focus on your ability to strengthen and develop links with existing customers and to create relationships with new ones.
We have a thriving entertainment practice as well as a number of nonprofit clients who turn to us for events. On April 2, the SEC officially announced that companies can use Twitter and other social media channels to communicate shareholder news, ending an exhaustive debate. Way back when Google first started they created an algorithm to rank web content based on relevance and citations. Christina Boyle on KODAK HIRES LAW FIRM FOR RESTRUCTURING ADVICE, IS THE END NEAR FOR THIS 131-YEAR OLD COMPANY, OR IS BANKRUPTCY NEXT? If you are the founder of a new startup or an existing business it's highly recommended that you develop a roadmap that will get you from where you are today to where you want to be tomorrow, six months from now, or a year or longer down the road.
A marketing plan should be a formal written document, not recalled from memory or something scribbled on a napkin.
Segmentation, Targeting and Positioning - This three stage process involves analysing which distinct customer groups exist and which segment the product best suits before implementing the communications strategy tailored for the chosen target group.


SOSTAC® - This acronym stands for Situation, Objectives, Strategy, Tactics, Actions and Control and is a very popular classic marketing planning framework for creating marketing plans.
Ansoff's Growth Strategy Matrix - Ansoff’s Growth Strategy Matrix identifies alternative growth strategies by looking at present and potential products in current and future markets. For my money, the SOSTAC® marketing planning model is the model I use the most when developing marketing plans. SOSTAC® is a marketing planning model, originally developed in the 1990s to help with marketing planning by PR Smith, who together with Dave Chaffey co-authored Emarketing Excellence. You can see it gives a logical order for tackling your plan (with iterations) and a great way to summarise the main elements of each. SOSTAC® has become very popular since it’s simple, easy to remember and covers all the main issues which you need in a marketing plan or business plan.
Here are some tips on how to use SOSTAC® based on Chaffey's experience applying the model in companies and in academia.
Use SOSTAC® to review your process - Before looking at how you apply SOSTAC® at each step to create a marketing plan, use it to review your planning process and how you manage your marketing. Integrate the different elements of your SWOT Analysis -  Oftentimes in a plan or report there isn’t good flow relating sections. Where Are You Today - You must know where you are today in order to develop a roadmap to where you want to be in the future. Know Your Strengths and Weaknesses - Take an inventory of your individual and management teams strengths and weaknesses. Organizations - Describe them by number of employees, sales, geographic location, and industry.
SWOT Analysis - Identify your competitive strengths and weaknesses, business opportunities and potential threats. Management Team - List the key members of your present management team and very brief description of their business and industry experience and education.
Milestones Accomplished - Elaborate on significant milestones that have accomplished to date.
Your marketing strategies answer the big question:  HOW do you get from where you are today to where you want to be tomorrow?
Core Marketing Message - Your core marketing message is a short description of your business, products and services, employees, core values, business philosophy, mission and value proposition you bring to the customer relationship. Define Your Brand - Your brand isn’t just your corporate identity like your logo, tag line, motto or its visual associations such as unique design, colors or packaging, but the relationship you have with your customers. Pricing Model - Describe the methodology you will use to set prices for your products and services. Distribution Strategy - Describe the distribution channels you will utilize to get your product or service to your target market (e.g. Advertising and Promotions Strategy - Determine what media channels you will use to market and promote your products and services to your target market (e.g.
Public Relations Strategy - Describe the methods you will utilize to inform, communicate and educate your public (e.g. Strategic Alliances - Describe the nature and type of third-party alliances you anticipated will be needed in order to compete effectively in the marketplace. Word-of-Mouth -  Describe how and the methods you will utilize to create word-of-mouth. Evaluation of alternatives: Consider those providers based on whatever criteria are appropriate. Qualifying customers ensures that everyone’s time is used wisely, and it can actually strengthen the customer relationship.
Actively engage the customer in a discussion about their situation so that you can, in the context of their situation, demonstrate your capabilities in a meaningful way.
This makes it even more important for you to have a well written results orientated CV, as they will be looking carefully at your communication skills, your sales record and how you present yourself to them.


The best way for a sales executive to do this is to show a consistent track record of your sales achievements. If you would like the fully editable MS Word versions of the CV templates below then you can purchase all of them for ONLY £5. As you'll have the marketing skills and knowledge to sell your employers products, you can now use these same skills to sell yourself. Keep your CV relevant and to the point, mention key points like how you have exceeded your sales targets, gives dates and details of these. If your application is successful and you are invited to a interview then your should consider developing and printing out graphic charts to demonstrate your achievements. Highlight major players in the market, their latest products and services and how you keep up to date with market trends etc. For instance the phone bill for your office or department fell by 20% because you sourced a different and cheaper telephone provider. Therefore mention your administrative skills, attention to detail and also your ability to use the latest IT accounting software. It’s great news for social-savvy companies, but there are some important considerations all public companies should be mindful of if they are going to take advantage of the ruling. The migration of commerce to the web and mobile devices is about much more than the tax-free percentage shaved off in online shopping carts.
Last year I chronicled 10 of the most outlandish fees that airlines charge, ranging from a $450 overweight international baggage fee for American Airlines, to Hawaiian Airlines, which will charge $175 just to bring your pet on board. SOSTAC is more comprehensive and borrows elements of several of the other popular marketing planning models. The four growth strategies include: market penetration, market development, product development and diversification. Include major new customers, revenues, no of unique visitors, downloads, new patents, major personnel additions and awards. Will you be using inside sales personnel, inbound or outbound sales personnel, outside sales personnel, manufacturer's representatives, independent salespeople or network marketing personnel. Once you understand what your customers want, you can tell them how you will give it to them. Remember those involved in marketing and sales must be results driven and also show a proven ability to prospective employers that they can increase sales of their products or services.
Efficient office based skills are important as they can improve company efficiency and help save time. But the transition to an omnichannel sales-tax system will hardly be seamless, at least according to opponents of the so-called Marketplace Fairness Act.
While the resources available will not be a blueprint for your next campaign, they can offer insights, ideas, recommendations, advice, examples, personal experiences, and much more.
Don't think in terms of what other organizations or individuals have done, but how you are going to get it done. Most important, all your information will remain your own to drive traffic just to your website.
The people who have the greatest success serving customers are those who demonstrate a relentless curiosity and interest in others. In this huge new experiment in regulating interstate commerce, they say small online businesses will wind up playing the guinea pigs. Perhaps you’re not so good at setting SMART objectives, or developing strategies to support them or the control stage of assessing how effective your strategies and tactics are and adjusting them?



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