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If you’re a real estate agent new to marketing automation software, choosing the right system can be confusing. This e-book simplifies the process of finding the right marketing automation system for real estate professionals. It contains information on how to find the right vendor based on the marketing strategies, channels and tools you use to connect with home buyers, and details best practices you should use to ensure a positive return on investment. Where you get leads, what marketing strategy you plan to use and what other tools you’re using will help you determine what functionality you need. It is possible to build your own marketing automation system using a mix of other tools, but there are free and open source options out there that can be just as effective as a paid version. Perfect for small businesses, Leadsius offers one of the most robust marketing automation systems for free. Jumplead encourages marketers to use its product to “explore and learn for free, grow at your own pace.” Starting with their free version, you can get a taste for what their marketing automation solution can do for your business. SimplyCast is one of the most popular marketing automation solutions, but it also offers a free solution via their Autoresponder version. An open source solution, Mautic’s marketing automation system is “100% customizable for your particular needs and situations.” You can download it straight from their website and get started right away. Mautic also hosts a community for its users to get involved with the product’s development. InTouch markets itself as “simple sales CRM and marketing automation for small business growth.” There are four very low-cost options and the free version is a great option for a business exploring the possibilities of marketing automation.
You really don’t get much with their free version, but with unlimited contacts (rare for marketing automation systems) it gives you a great opportunity to test a campaign or two to see if your business could benefit from marketing automation.

While it advertises itself as an email marketing app, OpenEMM has marketing automation tools in its open source offerings. OpenEMM does offer a demo version of its product, so you can try it out before downloading the entire system. Offering a bare-bones free version of its marketing automation platform, has four price packages of various functionality.
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Understanding your options and how to build a short list of vendors is a critical step in selecting the right software.
Knowing how to begin using it and what to expect when you do will help make the transition easier, and produce better results. You can work your hardest to justify the cost of a new marketing automation system, but sometimes the purse strings just won’t budge.
I’ve compiled a list of some of the best free marketing automation solutions available to make your search (and budget talks) even easier.

The biggest difference between the two is that the Starter package allows you to purchase add-ons, like extra emails and users; the Free version does not.
This marketing automation system depends a lot on the various extras you can add to your account. It’s mainly a content management system, but its product does offer marketing automation features. They have a community board for users to share their ideas or needs with each other, but they also offer support plans ranging from 300 EUR per hour to 8,000 EUR per year. They also provide a lot of great resources for users on their support page, including video tutorials, user forums, and a newsletter. By clicking Confirm bid you commit to buy this item from the seller if you are the winning bidder. Import charges previously quoted are subject to change if you increase you maximum bid amount.
Before committing to one of their price levels, make sure you do your research on exactly what you need and how much it will cost when you take all their add-on options into account. Similar to InTouch, if you’re on the fence about whether or not your business needs marketing automation, the free version of is a good place to start. If you reside in an EU member state besides UK, import VAT on this purchase is not recoverable.

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